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iPhone 14 force restart not working? Here’s how to do it properly


If you’re here reading this post, you likely bought the new iPhone 14 or iPhone 14 Pro. While all four models of the new iPhone 14 lineup come in different sizes and displays, the core part of what you interact with is iOS 16. Like any new software, iOS 16 comes with a few bugs that you may have gotten acccustomed to if you ‘ve been a long-time Apple user but most of them are quite easy to deal with and prevent.

When you run into any issue on your new iPhone 14, then a quick fix to solve them is to terminate an app that’s causing the problem or shut down all running codes on your phone by restarting it. In this post, we’ll explain how you can perform a force restart, get into your iPhone’s Recovery Mode, and lastly, a basic good ol’ simple restart.

Related: Does iPhone 14 have Always on Display? Yes and No!

How to force restart your iPhone 14

If you’re unable to perform a normal restart or if you’re still facing issues after a restart, then a force restart may help fix it. We would recommend you try a normal restart first before attempting to force restart your iPhone 14 as the latter cuts off power for your iPhone, forcing it to shut down. This method should be secondary because doing so will abruptly terminate all iOS processes as well as background activities from apps you have on your iPhone.

To perform a force restart, follow the steps below in the exact order:

  • Press and release the Volume Up button.
  • Press and release the Volume Down button.
  • Press and hold the Side button for as long as the phone shuts down and reboots to the Apple logo. For the force restart to go through, you need to keep holding the Side button until you see the Apple logo appear on your iPhone 14.

Your iPhone will now restart from scratch and load all system and app processes all over again.

Related: Do iPhone 13, 12 or 11 Get Always On Display in 2022?

How to put your iPhone 14 into Recovery Mode

If your iPhone 14 is stuck on the Apple logo for quite some time and restarting or force-restarting it didn’t fix the problem, then you may need to use Recovery Mode to restore your device to its original state. For this, you may need a Mac or the iTunes app on Windows so that you can restore your iPhone. Make sure you’re running the latest version of macOS on your Mac or have updated the iTunes app to its latest firmware on Windows.

On a Mac, open the Finder app. If you’re on Windows, open the iTunes application on your computer.

When you’ve opened the respective apps on your device, connect your iPhone to your Mac or Windows computer using the Lightning-to-USB cable that came with your iPhone. In case of incompatible ports, you may have to use the relevant adapters to establish a wired connection between your iPhone and the computer.

Once the two devices are connected, follow the instructions below in the exact order:

  • Press and release the Volume Up button.
  • Press and release the Volume Down button.
  • Press and hold the Side button until you see the Recovery Mode screen.

When your iPhone 14 shows the Recovery Mode screen, you will be able to see your device appears inside the Finder app or iTunes app. Click on your iPhone 14 and then choose Update from the prompt that appears. This option will update the software on your iPhone to the latest available version without erasing your iPhone.

If this method doesn’t work, you can reboot your iPhone into Recovery Mode again using the above steps and then choose Restore instead to reverse your iPhone 14 to factory settings.

How to perform a simple restart on iPhone 14

If you’re facing problems with your iPhone, performing a simple restart should help terminate iOS’ and its apps’ running codes and clear your iPhone’s RAM for a fresh start. Since iOS re-runs the system and apps’ running codes from the scratch after a restart, most temporary issues will thus get fixed with a simple restart.

When you perform a normal restart, iOS makes sure apps on your iPhone are properly terminated giving them enough time to save any background processes. There are two ways you can do a normal restart on your iPhone 14 – one using physical buttons on your iPhone and the other using the Settings app.

Method #1: Using Volume and Side buttons

The easiest way to perform a simple restart on your iPhone 14 is using its physical buttons. You can restart your iPhone 14 by first pressing and holding the Side button and any one of the Volume buttons until the power-off slider shows up.

When this slider appears, drag it to the right for your iPhone to shut down.

Now, wait for 30 seconds so your iPhone completely switches off. After this, press and hold the Side button until the Apple logo appears.

Your iPhone 14 should now boot up normally and any temporary problems you may have faced before should get resolved automatically.

Method #2: Using the Settings app

You can also restart your iPhone 14 using iOS settings. For this, open the Settings app on your iPhone.

Inside Settings, select General.

On the next screen, scroll to the bottom and tap on Shut Down.

You should see the power-off slider at the top. To proceed, drag the slider to the right and wait for your iPhone to completely switch off which may take up to 30 seconds.

After this, press and hold the Side button on your iPhone 14 to restart it.

That’s all you need to know about performing restart and force restart on iPhone 14.


What ‘Being a Man’ in Your Relationship Really Means


Source: Priscilla Du Preez / Unsplash

Many men come to therapy feeling challenged by the expectation to be “tough” in the face of hardships, particularly in their romantic relationships. They may say things like the following:

  • “I wasn’t raised to be open with my feelings. Will I ever be able to be vulnerable with my partner?”
  • “How am I a man if I show my emotional weakness?”
  • “I am the breadwinner of the family. How does expressing my anxieties help?”

It takes courage to speak up about issues that go against gender norms. But it can be supremely rewarding, as it often deepens the connection you have with your partner.

Here, I’ll talk about three strategies to help you re-examine what it means to be a man in the context of your relationship.

1. Learn to embrace uncertainty and emotional vulnerability.

In many cultures, men are socialized to believe that expressing one’s emotions is a sign of weakness. However, psychological research highlights the importance of talking about one’s feelings and expressing one’s emotions even when it makes you uncomfortable.

Brené Brown, who has done extensive research on courage, vulnerability, and empathy, suggests that vulnerability is a precondition to being authentic and making life more meaningful. And, there is a litany of research showing that authenticity is one of the most important factors in predicting happiness.

“When we think of times that we have felt vulnerable or emotionally exposed, we are recalling times of great courage,” Brown says.

So, instead of believing that emotional expression is indicative of weakness, expand on your understanding of strength to include vulnerability and emotional authenticity.

2. Invest in your relationship.

Romantic relationships require continuous effort and attention. Like with your finances, you need to actively invest and make deposits for your relationship wealth to grow.

Dr. John Gottman, a renowned researcher specializing in relationships, advises one way you could go about investing in relationships: Go to couples counseling.

Sometimes, therapy is a form of preventive care. It can help you with preemptive interventions to ward off everyday obstacles. For example, going to therapy can help you and your partner

  • Manage stress.
  • Reignite the spark.
  • Address touchy subjects that both of you have been avoiding.

Investment in relationships can also take the form of committing to regular date nights or having uninterrupted alone time with your partner at home or outside. Perhaps show your partner a bit of selfless behavior by making plans to do something they really enjoy.

3. Educate yourself on gender norms.

According to a new study published in the Journal of Research in Personality, emotional expressions by men in relationships are not only accepted by women but also are encouraged. It is linked to a well-being relationship.

For men, however, the act of emotional expression generates discomfort. One way to overcome this is to educate yourself on gender normative behaviors.

“Social norms and patterns have consequences. We all should consider how broadly they might be influencing our life,” says Azriel Grysman, author of the new study.

“The bigger takeaway is that expression of emotions serves our relationships—it builds strong bonds and ties us together,” adds Grysman. “Strong bonds to others are good for us. We are a species that evolved to live in groups and being close to others is something we want and something that gives us a sense of belonging and fulfillment.”

Insecure attachment may be detrimental to sexual well-being of long-term couples


What motivates people in long-term relationships to have sex and how do those motives affect the emotions they experience during sex?

Noémie Beaulieu, a doctoral student in the Department of Psychology at the University of Montreal, and her fellow researchers wanted to find out. They have analyzed the question through the lens of attachment theory.

“Attachment theory postulates that three behavioral systems are essential to an optimal couple relationship: attachment, caregiving and sex,” she explained.

Two forms of insecure attachment

Noémie Beaulieu

Credit: Photo de courtoisie

Construction of the attachment system starts at the beginning of life. Children gradually develop about themselves and others based on their interactions with their main attachment figures, the people who take care of them.

“Anyone may experience attachment in security to varying degrees under certain circumstances,” said Beaulieu. “However, in some people, the insecurity is more pronounced and leads to significant relationship and sexual problems.”

Attachment in security basically takes two forms: attachment avoidance, which manifests in discomfort with vulnerability and difficulty opening up to others, and attachment anxiety, which is associated with doubts about one’s self-worth and fear of rejection.

149 couples open up

To investigate how these two dimensions of attachment insecurity relate to sexual well-being, Beaulieu recruited 149 couples who had been together for an average of nine years.

After an initial questionnaire to measure their attachment insecurity, the 298 subjects filled out a brief online diary every night for 21 consecutive days. They reported their activities of the day, their interactions with their partner, their sexual relations and, if applicable, the positive and negative emotions they felt during sex.

In all, the research team collected data from 1,678 diary entries.

Happy with their relationships and quite sexually active

To Beaulieu’s surprise, the majority of respondents said they were very happy with their relationships, had sex often and were very satisfied sexually.

“Most of the couples had been living together for at least seven years and they reported having sex at least once or twice a week,” she said. “That was unexpected because it isn’t what we generally see in long-term couples. When things aren’t going so well, sex is significantly less frequent, almost non-existent in some cases.”

Two patterns emerged in the association between attachment insecurity and sexual motives.

Avoidant individuals were less motivated by a desire to take care of or express love for their partner. “They are more likely to feel negative emotions during sex, such as boredom or frustration, but their partner is not,” said Beaulieu.

One partner’s distraction detracts from the other’s pleasure

Among couples in which one partner displayed attachment anxiety, both partners were more likely to experience negative emotions in bed. People with attachment anxiety seek reassurance of their partner’s love, Beaulieu explained.

“In our study, these subjects were more likely to have sex in order to feel loved and close to their partners, suggesting that they use sex as evidence of their partner’s love,” she noted.

And during sex, individuals with attachment anxiety are more likely to experience negative emotions, such as about their performance.

“This can lead their partner to feel less connection and to experience more negative emotions on their side,” said Beaulieu. “So, paradoxically, by trying too hard to assuage their insecurity during sex, people with attachment anxiety fail to satisfy their need to feel closeness to their partner.”

However, attachment anxiety doesn’t always have a negative impact in bed.

“People with higher anxiety also tended to use sex as a way to take care of their partner, leading to more positive emotional experiences for both partners during sex,” Beaulieu said. “It turns out that people with attachment anxiety are not always wrapped up in their fears, and their need for reassurance of their partner’s love isn’t always what motivates them to have sex.”

Implications for clinical practice

This study is the first to look at all three systems in attachment theory to explain sexual well-being in long-term couples.

While the data did not make it possible to link individuals’ specific motives and daily emotions, the findings make a contribution to the scientific literature by pointing towards patterns in the way insecure attachment plays out in sexual relations.

“Our results also suggest new considerations for therapists working with individuals or couples who have sexual issues,” said Beaulieu. “In counseling their clients, they may wish to investigate whether attachment insecurities are being expressed in the sexual relationship, particularly through sexual motives.”

/Public Release. This material from the originating organization/author(s) may be of a point-in-time nature, edited for clarity, style and length. The views and opinions expressed are those of the author(s).View in full here.

Jennifer Hart Waited a Lifetime to Release Debut ‘1992’ EP [EXCLUSIVE] –


Jennifer Hart’s debut EP, 1992is out on September 30. The six-track record, co-written entirely by Hart, includes her viral “Half the Man” track, along with a reimagined version of the same song, plus “Heart’s Done Breakin’,” and more .

“I am so excited,” Hart tells Everything Nash of the project. “I feel like I’ve been waiting since 1992 for this to happen. So it’s been a long time coming. This EP is very me, so I’m so excited about the messages in the songs, and the sound. There’s a lot of nostalgia in there, so I’m very excited for everybody to hear it.”

A talented songwriter as well as a singer, it was important for Hart to have a hand in writing all of the songs on 1992not to showcase her abilities, as much as to give listeners a deeper glimpse of who she really is as an artist and a person.

“I feel like I’ve been in a writing season for the past couple years, so being able to write a ton of songs, and narrow it down to what I feel like I want the world to see as my baby really feels like a huge accomplishment. I feel like people are gonna get to know me, but I also feel like people are gonna be able to relate to every single song. And I think every single person has experienced what I’ve written in these songs. So I’m excited to see what people think about it.”

Included on 1992 is the sweet love song, “18,” inspired by seeing the love story her parents lived out while she was growing up.

“’18’ is about wishing that you met your special person sooner so that you could have loved them longer,” Hart explains. “My parents have had an incredible marriage. They actually just celebrated 34 years of marriage, and I’ve always looked up to their relationship and I’ve wanted something similar. So just being the kind of person that always desired marriage, that song is really about that. Like, if I could have met my person sooner, I probably would have.”

Hart’s entire life and career changed with the success of “Half the Man.” It put her on a fast trajectory to finding success within country music, a series of steps that she knows might have taken much longer without that song.

“It’s scary to think about,” Hart acknowledges. “I don’t know where I would be. I mean, that is the song that got me my record deal, got me my publishing deal. So honestly, without it, I think I’m confident that I probably would’ve got there at some point. But I think it might’ve taken a lot longer if it weren’t for that song. That was one of the first songs that I’ve written that really meant something to me.

“I was always afraid to connect to my real emotions in writing sessions with other people,” she continues. “I was scared to tell them what I was going through and be very vulnerable. So that was one of the very first songs that I wrote that was completely real. I think it was meant to happen that way.”

Hart has been open about her emotions and feelings in songs, but she has also been publicly open about her struggle with anxiety and Obsessive Compulsive Disorder, something she has battled for much of her life.

“I was diagnosed at ten years old with, OCD, Tourette Syndrome, social anxiety, general anxiety,” Hart says. “These days I still struggle with a lot of the anxiety, whether it comes to social environments and atmospheres, or just anything random. I can have anxiety and I don’t even know why. I could be stressed, lack of sleep, whatever it is. I try to ground myself. I’m in counseling once or twice a week still. I think it’s very important, and it helps me a lot. I am in prayer.

“I have a huge support system of people who can help calm me through it,” she continues. “I drink tea. This is something that I’m not sure that’s ever gonna fully go away completely. I think people in general deal with anxiety, even if they’re not diagnosed with it, but I think I learn to cope with it. I have a lot of grace for myself and I love being able to relate to people who struggled with it as well, ’cause I’ve been dealing with it for 20 years.”

Hart knows she could keep that part of her life private, and not share it with the world. But it’s her desire to help others that leads her to keep speaking out about her personal struggles.

“It is normalHart stresses. “One thing that is very important to me is, when I was ten years old, going through all of that, there wasn’t social media, which I think was good and bad, Good in the way that you don’t have a lot of people to compare yourself to, or a lot of standards that we do have now. But I do think people are so open about anxiety these days that it would have been helpful to know that someone else was going through this. I did feel completely alone, and it has always been one of my goals to make sure that there’s not a ten-year-old kid at home who feels like they’re the only one going through it. So that’s a big reason why I spoke up about it.”

1992 is available at JenniferHartMusic.com.

Photo Credit: Courtesy of Monarch Publicity / Robby Stevens

Gilead names ‘kingpins’ in counterfeit HIV med lawsuit – Endpoints News


Gilead is mounting its counterfeit drug lawsuit, naming two “kingpins” and a complex network of conspirators who allegedly sold imitation bottles of its HIV meds, some of which ended up in US pharmacies.

The pharma giant on Wednesday provided an update on what it called a “large-scale, sophisticated counterfeiting conspiracy,” accusing two new defendants of “leading and orchestrating” a scheme to sell hundreds of millions of dollars in illegitimate drugs posing as meds such as Biktarvy and Descovy.

Two Florida men, Lazaro Roberto Hernandez and Armando Herrera, were named as “kingpin defendants” in recently unsealed court documents and accused of setting up and controlling a series of “fly-by-night” wholesalers to sell the counterfeit meds.

Ann Donnelly

Back in August, US district judge Ann Donnelly froze the assets of more than 50 newly named defendants, according to the unsealed documents, including Hernandez and Herrera.

Gilead first filed suit back in July 2021, and earlier this year alleged that defendants have sold more than 85,000 bottles of counterfeit Gilead meds. The defendants allegedly sold authentic-looking bottles, illegally purchased from patients, with counterfeit documentation, according to a new complaint. In some cases, those bottles contained completely different drugs, either a generic painkiller or high-dose tablets of the antipsychotic Seroquel.

The antipsychotic can cause sedation, drowsiness and other serious problems when taken in combination with other drugs or at high doses. One patient who unknowingly took the antipsychotic after receiving a counterfeit bottle of Biktarvy was unable to speak or walk afterward, Gilead said in its first complaint.

While federal law requires prescription drugs to come with a pedigree, or a document tracking every sale, defendants claimed distributed bottles with falsified pedigrees that claimed to trace the counterfeits to an authentic source.

“Gilead will continue to work closely with the US Food and Drug Administration (FDA), pharmacies and the Department of Justice to remove counterfeit and tampered medication from circulation and to prevent future distribution of counterfeit medications,” the company said in a statement on Wednesday .

Biktarvy was approved for the treatment of HIV back in 2018, and Gilead spent a priority review voucher a year later to get Descovy on the market for both treatment and prevention. The drugs earned Gilead $2 billion and $397 million in the US last quarter, respectively.

“Individuals who believe they have been dispensed a counterfeit Gilead medication should immediately report the medicine to their healthcare provider, pharmacy and Gilead Product Quality Complaints,” Gilead said Wednesday.

Authentic Biktarvy tablets are purplish-brown and capsule-shaped with the numbers “9883” written on one side and “GSI” on the other, according to Gilead. Descovy tablets are blue and rectangular with “225” on one side and “GSI” on the other.

Gilead has issued a list of trusted distributors, including the big firms Cardinal Health, AmerisourceBergen and McKesson.

#404: How I Paid Off $500,000 in Credit Card Debt, then launched a company with $35 million in revenue, with Rand Fishkin


Welcome to the last episode in our September Sabbatical series! If you’ve been listening to the show for the past few years, then you know that we’ve entered our September Sabbatical, where the team takes a break from podcast production and airs a few of our favorites from the 400+ episodes we’ ve aired to date.

FIRE holds four pillars: Financial psychology, investing, real estate, and Entrepreneurship.

This September, we’re running four weeks of episodes focusing on each of these four pillars. Today, we are airing an episode focused on entrepreneurship.

When Rand Fishkin was 25 years old, he carried $500,000 in credit card debt.

Less than a decade later, Rand was the Founder and CEO of a company that grossed $35 million in annual revenue.

In this podcast episode, Rand shares the story of hitting his financial rock-bottom and making the ultimate comeback.

The saga began in 2001, when then-22-year-old Rand dropped out of his senior year of college to grow a business with his mom.

His mom, Gillian, owned a small marketing company that helped local businesses with tasks like placing ads in Yellow Pages. (If you don’t know what that is, ask someone over 30.)

Rand had an early entrepreneurial streak and had spent the late 1990’s and early 2000’s working part-time for his mom’s business. By his senior year, he was ready to dive in full-time.

Gillian and Rand both realized the internet was more than a passing fad. Households were switching from dial-up modems to broadband connections. Clients were more interested in websites than Yellow Pages ads.

The mother-son duo decided to start designing websites for local businesses.

From 2001 to 2004, they hired contractors, rented office space, hosted booths at conferences, and purchased advertising. They paid for most of this with personal credit cards in Rand’s name.

By 2004, they’d accumulated $150,000 in credit card debt. Then they defaulted. They couldn’t make the minimum payments anymore.

The interest and late fees grew this balance to an astronomical $500,000.

They decided not to declare bankruptcy. Instead, they took a two-pronged approach: Rand’s mom spent the next three years negotiating with creditors, getting big chunks of the interest and late fees waived in exchange for making payments on the principal balance. Meanwhile, Rand focused on growing the business.

Several of his clients needed help with a specific aspect of internet marketing called search engine optimization, or SEO. Rand began researching SEO tactics and started a blog to share his findings. This blog attracted new clients, and soon Rand developed a reputation as an SEO expert. He created a company called SEOMoz, later rebranded as Moz, to offer consulting services for businesses.

After a few years, his company started developing and selling subscriptions to SEO software tools, as well.

By the time Rand stepped down from his role as CEO, the company had raised multiple rounds of funding and was collecting $35 million in annual revenue.

But there’s a difference between a company’s earnings and the personal income of its founders. Today, Rand and his wife still have a liquid net worth that’s less than one million.

How did Rand transition from carrying $500,000 in debt to becoming the founder and CEO of a successful eight-figure company?

Why isn’t he a millionaire yet?

And what lessons about entrepreneurship and finance can he share with the world?

Find out in this podcast episode.

PS Rand’s wife, Geraldine DeRuiter, is a hilarious travel writer and an alumni guest of this podcast. You can listen to her interview in Episode 77.

PPS If you’d like to learn more about starting a blog, check out this free tutorial.

Resources Mentioned:

    • Email Rand at rand (at) sparktoro (dot) com
    • Sparktoro.com
    • Rand on Twitter: @randfish — He has 408,000 followers and tweets an impressive 40x per week.

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World Internet Advertising Market Worth $988.5 Billion by 2026 At A Growth Rate of 21.3% – IndustryARC


Market Research Reports, Business Consulting Services & Analytics

Digital Media Continues To Be The Most Significant Driver To Encourage The Growth Of The World Internet Advertising Market.

HYDERABAD, TELANGANA, INDIA, September 29, 2022 /EINPresswire.com/ — IndustryARC, in its latest report, predicts that The World Internet Advertising Market size is forecast to reach $988.5 billion by 2026, growing at a CAGR of 21.3% in the period 2021-2026. The World Internet Advertising industry offers profitable ways for various businesses to grow through harnessing the power of the internet to reach their target audience more effectively. The market is largely driven by the exponential surge of internet users combined with the role of digital media that not only shaped online but also designed various digital advertising and classified advertising. The report offers a complete analysis of the market, its major segments, growth factors, trends, drivers and challengers, key players and more.

Click here to browse the complete report summary :

Key takeaways:

1. Digital media continues to be the most significant driver to encourage the growth of the World Internet Advertising Market.

2. Digital Advertising is estimated to hold the largest World Internet Advertising Market share of 55.2% % in 2020, owing to the internet-savvy generation, the growing popularity of social media and the advent of on-demand video streaming platforms, such as Netflix , Xumo, Starz and more.

3. North America dominated the World Internet Advertising Market in 2020 with a share of 36% , owing to the popular OTT Platforms in the USA, the significant presence of leading advertising companies such as Facebook, Google, and others, coupled up with the ubiquitous existence of gadgets and the Internet of Things (IoT).

Interested in knowing more relevant information? Click here:

Segmental analysis:

1. By Advertising Format type, the World Internet Advertising Market is segmented into Search Engine Marketing/ Paid Per Click, Search Engine Optimization, Display Advertising, Video Advertising, Social Media Advertising, Email Marketing, Mobile Advertising, and Others.

2. By vertical type, the World Internet Advertising Market is segmented into Automotive, Consumer Packaged Goods, Education, Healthcare, Industrial, Media & Entertainment, Retail, Telecommunication & Information Technology-Enabled Services, Transport & Tourism, Others.

3. North America dominated the World Internet Advertising Market in 2020 with a share of 36% , owing to the popular OTT Platforms in the USA, the significant presence of leading advertising companies such as Facebook, Google, and others, coupled up with the ubiquitous existence of gadgets and the Internet of Things (IoT).

Competitive Landscape:

The top 5 players in the World Internet Advertising Industry are –

1. Amazon.com, Inc.

2. Alibaba Group Holding Limited

3. Vungle

4. Baidu Inc.

5. Dentsu Aegis Network

Click on the following link to buy the World Internet Advertising Market Report :

Why Choose IndustryARC?

IndustryARC is one of the leading market research and consulting firms in the world. It produces over 500 unique market reports annually. If you are looking for a detailed overview of a particular market, you can simply connect with the team at IndustryARC. You can not only buy your preferred market report from the website, but also get personalized assistance on specific reports.

Related Reports:

A. Online Advertising Market

B. Content Delivery Network Market

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Digital Marketing Funnel [Definition, Components and Examples]


Are you looking to improve your digital marketing? If so, you need to understand the concept of a marketing funnel and how to make it work in your favor.

In this article, we’ll discuss what a digital marketing funnel is and how it works, as well as teach you how to make a marketing funnel of your own, and provide some examples.

What Is a Digital Marketing Funnel?

A marketing funnel is a model that illustrates the process potential customers go through when considering whether or not to buy a product or service. The funnel allows businesses to track their progress and performance at each stage of the customer experience, from awareness all the way to purchase. Additionally, it can help businesses identify areas for improvement in their marketing strategy.

The purpose of the conversion funnel in digital marketing is in fact to identify traffic audiences and nurture them with frameworks such as content marketing to later convert them into customers. Simply put, marketers aim to convert leads or prospects into customers by guiding them from the top to the bottom of the funnel.

When marketing a product, it’s important to keep in mind that customers won’t buy it instantly, which is why it’s important to know the stages customers go through.

DID YOU KNOW: There are different types of marketing manager jobs, such as product manager, advertising manager, SEO specialist, and more. If you’re interested in the marketing field, take a look at how to become a marketing manager in 2022.

How Do Digital Marketing Funnels Work?

The digital marketing funnel stages represent the cognitive stages buyers go through when purchasing a product, which is why marketing funnels play a big role in determining the success of marketing actions. One of the most renowned marketing models is the AIDAA formula that traces the customer journey through the stages of awareness, interest, desire, action, and advocacy. Customer advocates use such funnels to support customers through the process of deciding to make a purchase.

Below, you can gain deeper insight into what each stage entails:


At the top of the digital marketing conversion funnel, the awareness stage is the first interaction you have with your potential customers. The first thing you need to be aware of is that you need to generate traffic through different channels such as Facebook ads, email marketing, social media marketing, SEO, etc.


In the next stage, a person that has developed an interest in your product or service will engage with your brand on social media or by visiting your website. By interacting with your lead magnet, this person becomes a lead and travels through the other stages of the funnel.


In the middle of the funnel, the desire stage is Where people gain information about what your business offers and how it stands out from the competition. In a new digital marketing funnel strategy, this is a very important stage, as this is when potential customers are most likely to compare your services to other alternatives.


This is the stage of the buyer’s journey where the leads finally complete the action by filling out a form or making a purchase. Depending on the type of business, the action stage for service-based businesses might include filling out a questionnaire or paying a low-ticket auditwhile for businesses selling physical products the action stage is about making a purchase.


The customer journey doesn’t end when an action is completed—a full funnel digital marketing strategy also includes cultivating brand loyalty and ultimately turning your clientele into brand advocates who’ll continue making purchases while also sending in new customers by spreading the word.

It’s important to note that not every person who enters your marketing funnel will go through these stages and become a customer or brand ambassador, but by testing and working on your formula, you can build lasting relationships with your leads.

What Are the Components of Digital Marketing Funnels?

To ensure you get a better understanding of the structure and learn how to build your own marketing funnel, let’s break it down and explain its 3 main components.

1. Foundation

To ensure maximum efficiency of your funnel, you must first define your objectives and conduct research to base your strategy on. The aspects you should focus on when building your funnel digital marketing strategy include competitor analysis, developing goals, and identifying your buyer persona. Once done, your next step is creating a value ladder and mapping your funnel.

2. Floodages

The most successful marketing funnels are those that use various channels to drive traffic to their business. This can be achieved through:

  • Search Engine Optimization

Search engine optimization is among the best long-term approaches when it comes to driving traffic. One of the biggest goals of SEO practices is to attain a higher Google ranking so your website appears among the top results when users search for the information you’re offering. If you’re just starting off and want to build and optimize your own website from scratch, here are some free website builder options to consider.

Although different tactics can be used to drive your digital funnel marketing traffic according to digital marketing trends and statistics for 2022, most marketers consider email marketing their biggest source of ROI (Return on Investment). When your business has an email list of your customers, you can use it to inform them of your fresh content, which is why incorporating an email automation campaign into your business practices is essential.

You can use different types of mediums such as Facebook ads, Google AdWords, and LinkedIn Ads to drive relevant traffic into your funnel. Keep in mind you should find one that best speaks to your target audience, as paying for ads where they’ll reach very few of your targets won’t benefit your business.

  • Social Media Optimization

Social media is a tool you can use to bring new customers into your digital marketing conversion funnel and keep existing customers up-to-date with your new content and offerings. Social media can also help you educate your followers on your industry and establish a closer relationship with them.

The sales funnel usually involves a lead magnet, an amplifier, and a conversion event. In general, these components are used to get a better understanding of your audience, attract them to your website, and later convert the visitors into buyers.

How to Create a Digital Marketing Funnel of Your Own?

Now that you’re familiar with all the digital marketing funnel stages, let’s talk about how you can use your resources and make consumers out of your potential leads. Follow the instructions laid out below to create a marketing funnel of your own:

1. Exposure

When creating a marketing funnel of your own, the first thing you need to do is establish brand awareness, which will help you attract an audience. When building brand awareness, it’s common for businesses to cast a wide net in the initial stage, trying to reach as many people as possible and qualify them while going down the funnel.
Some useful marketing practices that can help you grab the attention of users include social media posts, video marketing pay-per-click ads (PPC), and podcasting and webinars.

2. Discovery

Once you’ve grabbed the attention of your target audience, the next step in your full funnel digital marketing strategy requires you to learn how to address your audience’s needs and turn visitors into leads. The challenge here is to create engaging content that will encourage users to leave contact information such as their email address. The best practice for this stage is to deliver educational content that will present both a problem and a solution your business offers.

3. Consideration

Once visitors are aware of your brand and the services or products you offer, they’re likely to take some time to consider other options and compare your brand to other alternatives. Your goal during this stage of the digital funnel marketing process is to show prospects for your brand is able to provide them with better solutions than other brands with examples of satisfied customers and positive reviews. To achieve this, you can invest in case studies and create video testimonials from past clients.

4. Conversion

The fourth step revolves around generating content that aids your lead generation strategy, which involves landing page optimization, including lead magnets to convert website traffic into leads, issuing sale letters, and other stages of conversion optimization.
Including free trials is also recommendable, as this will allow users to test out your services first and learn the advantages and disadvantages of using them.

5. Customer Relationship

Once you’ve established conversion in your lead generation digital marketing funnel, you need to solidify the relationship with your customers. One way to establish contact with your customers is by asking them to leave reviews and tell you if they’re satisfied with your services. Having a reliable customer support team and including a resource page with FAQs where users can find answers to their questions will help you earn their respect and increase your chances of receiving positive reviews.

6. Retention

The challenge of retention is to find ways to establish a long-lasting relationship with your clients, which is why businesses should turn their attention to regularly monitoring and analyzing the communication with their existing customers. To create funnel digital marketing strategies that cultivates brand loyalty and trust, brands often offer discounts or lower fees for long-term users. Making sure you provide all your customers with exclusive treatment and easily available customer service will increase client retention.

Key Takeaways

  • The marketing funnel stages represent the cognitive stages buyers go through when deciding to purchase a product.
  • Marketers aim to convert leads into customers by guiding them from the top to the bottom of the funnel.
  • You can drive in traffic by investing in paid advertisements and using SEO practices, email marketingand social media.
  • Providing users with educational content and reliable customer support will increase your chances of making them lifetime clients.

Examples of Digital Marketing Funnels

There are different kinds of marketing funnels serving the purposes and goals of different businesses. Here are two such digital marketing funnel examples:

Digital Marketing Funnels for an Online Course Provider

This is an example of how a photographer aiming to sell a photography course online can create a successful digital funnel:

  1. Do your SEO keyword research and create content that both provides value to readers and ranks high.
  2. Place lead magnets that are related to your course.
  3. Include an automated email sequence in your course that will ensure all subscribers receive a lead magnet and a regular email series.
  4. At the end of the series, include a subscriber-only discount for purchasing your source.
  5. Include an automated sequence that will answer common questions and guide users that purchase your course.
Digital Marketing Funnels For an eCommerce Website

This is an example of an eCommerce digital marketing funnel for an eCommerce store that sells custom photography prints.

  1. If your target audience consists of males and females between the ages of 25 and 35, you can run a Facebook ad that sends them to your landing page.
  2. Your landing page should include a lead magnet and an initiative for users to sign in for free.
  3. You can also include an email sequence that educates users about photography prints.
  4. At the end of the sequence, you can offer a discount coupon for purchasing a print.
  5. As your final move, engage subscribers that made a purchase from your store into a follow-up survey to see if they’re satisfied with their purchase.


The lead generation digital marketing funnel is a very useful tool for helping businesses achieve their goals by breaking down each stage of the customer journey. By investing their resources and efforts into incorporating the necessary marketing strategies and focusing on meeting client needs, businesses are able to achieve their goal of converting potential leads into long-time satisfied customers.

Analysts are battling it out over Apple, but we’re standing by the iPhone maker


Customers queue at the Apple Fifth Avenue store for the release of the Apple iPhone 14 in New York City, September 16, 2022.

Andrew Kelly | Reuters

The Club woke up to dueling Wall Street research notes on Apple (APPL) Thursday morning in the wake of a report the tech giant may be canceling plans to increase production of its nascent iPhone 14. Despite the conflicting takes, we’re not too concerned about Apple’s production capacity and continue to back the stock.


How To Repair The Little Things In Your Relationship ( Before They Become Big Things)


By John Gray, Ph.D

All couples argue. Happy couples argue well. They have strategies for dealing with their inevitable disagreements, and they process their feelings so they don’t bottle up.

We know from Dr. Gottman’s research that both partners in a relationship are emotionally available only nine percent of the time. This leaves 91 percent of our relationship ripe for miscommunication.

The difference between happy couples and unhappy couples is not that happy couples don’t make mistakes. We all hurt our partner’s feelings. The difference is that happy couples know how to repair the little things in a relationship, and they do so early and often.

RELATED: All Happy Couples In Healthy Relationships Have These 11 Things In Common

As certified Gottman therapist Zach Brittle explains, “Unresolved conflict often lingers like a stone in your shoe. The pain of being wounded, whether by benign misunderstanding or intentional antagonism, will fester and grow unless and until the wound is effectively treated.”

No matter what your role in the argument, you must be able to hear and appreciate your partner’s point of view. There is an exercise in the Gottman Method called the Aftermath of a Fight to help couples do this.

RELATED: 5 Styles Of Fighting And What Your Style Reveals About Your Relationship