Google overhauling its plans for targeted online advertising: Report

online advertising

ilyes

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June 28, 2022

Google overhauling its plans for targeted online advertising: Report

Google is overhauling its plans for targeted online advertising after pushback from privacy advocates, aiming to give marketers less-granular information about web users than under the tech giant’s initial proposal.

The Alphabet unit said that the new system it is proposing, Topics, would allow web advertisers to target broad categories of users—those interested in “fitness” or “travel,” for example—instead of grouping them into thousands of cohorts with similar browsing histories.

The company’s Chrome browser will distill a shortlist of interests based on a user’s recent browsing history, the company said. Users will be able to see and delete interests of the browser assigns to them, or turn the system off entirely.

The proposal is an outgrowth of Google’s plan to phase out a user-tracking technology called third-party cookies in 2023. Millions of marketers currently rely on third-party cookies, unique snippets of code to identify individual browsers, to target online advertisements based on users’ specific browsing histories. The practice has led to complaints from and privacy regulators in Europe and the US.

Google’s plan to develop an alternative to cookies has been closely watched because of the search giant’s tremendous power over the digital-ad economy.

Its Chrome browser accounts for about two-thirds of the global market, while its ad tech business operates the dominant tool at every link in the chain between influence online publishers and advertisers, giving it unrivaled over how revenue is generated from digital content.

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Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026

online advertising

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June 28, 2022

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Global Digital Advertising and Marketing Market to Reach 6.2 Billion by 2026

FACTS AT A GLANCE
Edition: 16; Released: June 2021
Executive Pool: 79,739
Companies: 311 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; Baidu, Inc.; Dentsu International; Eniro AB; Epsilon Data Management, LLC; Facebook, Inc.; Google, Inc.; IAC/InterActiveCorp.; Microsoft Corporation; LinkedIn Corporation; Sohu.com, Inc.; SXM Media; Tencent Holdings Ltd.; TradeDoubler AB; Twitter, Inc.; Xaxis, LLC; Verizon Media and Others.
Coverage: All major geography and key segments
Segments: Mode/Format (Display, Search, Other Modes/Formats); Vertical (Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education, Other Verticals)
Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Complimentary Project Preview – This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry

ABSTRACT-

Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026
The Covid-19 pandemic resulted in people staying at home and/or working remotely from home, resulting in a huge increase in online traffic. The large increases in online traffic provide opportunities for companies to keep their target audience engaged through digital marketing initiatives. While overall digital marketing spending declined due to the pandemic-induced cuts in marketing and advertising budgets during the lockdown, available budgets are being directed at digital marketing initiatives. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. As a result, the pandemic is driving changes to digital marketing strategies at companies, especially at companies where digital marketing initiatives had relatively low priority.

Clicks and display ads are among the most prominent forms of digital marketing initiatives. Clicks are expensive compared to display ads, as clicks ensure the customer is directed to the advertiser’s website. However, clicks provide a better return on investment. The declines in digital marketing budgets across the spectrum resulted in lower costs per click. As a result, marketers are gaining more clicks for the same cost. Proactive advertisers with long-term outlook are utilizing the lower costs of clicks to improve their marketing plans and stand to gain the most when conditions improve. The continued spending on digital marketing initiatives would ensure that such advertisers have a high recall for their products or services when the conditions improve. In addition, the lower costs of digital marketing, as well as the unfavourable circumstances for other marketing and advertising formats is resulting in advertisers exploring and/or increasing their marketing spends on digital marketing.

Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9% over the analysis period. Display, one of the segments analyzed in the report, is projected to grow at a 15.5% CAGR to reach US$521.5 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 7-year period. This segment currently accounts for a 40.9% share of the global Digital Advertising and Marketing market.

The US Market is Estimated at $155.3 Billion in 2021, While China is Forecast to Reach $254.9 Billion by 2026
The Digital Advertising and Marketing market in the US is estimated at US$155.3 Billion in the year 2021. The country currently accounts for a 38.6% share in the global market. Chinathe world second largest economy, is forecast to reach an estimated market size of US$254.9 Billion in the year 2026 trailing a CAGR of 18.4% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.6% and 8.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.8% CAGR while Rest of European market (as defined in the study) will reach US$288.5 Billion by the close of the analysis period.

Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market. Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress digital ad market in the developed countries. Per capita spending on connected devices remains high in the developed regions, with a significant portion of consumers purchasing mid- to high-end devices for various purposes. Products with sophisticated features and functions are popular among consumers, and price of the product remains mostly irrelevant as majority of consumers are affluent. While consumer affluence and general inclination towards advanced technologies favor wider acceptance of connected devices, active participation of leading electronic manufacturers drives momentum in the market. As a penetration of connected devices and consumer inclination towards digital solutions remains high, developed regions represent the primary markets for digital and marketing, globally.

By Vertical, Retail & Consumer Goods Segment to Reach $158.3 Billion by 2026
Global Retail & Consumer Goods (vertical) segment is estimated at US$78.7 Billion in 2020, and is projected to reach US$158.3 Billion by 2026 reflecting a compounded annual growth rate of 11.9% over the analysis period. China constitutes the largest regional market for Retail & Consumer Goods segment, accounting for 36.1% of the global sales in 2020. China is poised to register the fastest compounded annual growth rate of 15.3% over the analysis period, to reach US$76.7 Billion by the end of the analysis period. More

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10 Good Reasons to Seek Relationship Counseling

couples therapy

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June 28, 2022

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10 Good Reasons to Seek Relationship Counseling

One of the main reasons people seek therapy is for help with intimate and close relationships. And while couples counseling tends to be viewed as something for only relationships in crisis, there are many reasons people in relationships might pursue it. Some are small, some larger, but all are important and deserve to be explored and worked on.

Here are 10 good reasons to look into relationship counseling:

1. Communication Issues

Communication is the foundation of all relationships. Communication comes in many forms, both in person and over the phone, text, or social media. Therapy teaches couples how to communicate with each other in a positive manner that works. The type of communication a person grows up around tends to strongly affect how they communicate in their adult relationships. Counseling can help couples make a conscious choice of communication style and not just fall back on what they know from their history.

2. Premarital Counseling

There are many issues couples face before they tie the knot. Premarital counseling is a place to discuss many things. One example is finances. Will bank accounts be shared? What about making decisions about what to purchase? Another consideration is household duties. Are children part of the picture? What role(s) will in-laws play in your life? Couples counseling can be a safe place to start the conversations that need to be addressed.

3. Sexual Issues

Sex can be something that heals and brings a couple together, or it can be a battleground fraught with anxiety, embarrassment, anger, and hurt. Counselors encounter sexual issues frequently and can help.

4. Infidelity and Unfaithfulness

Infidelity within a can be the most hurtful and damaging relationship thing a couple ever goes through, but it does not mean the has to be over. Couples counseling provides a healing space to begin the journey toward resolution. It can help find practical and meaningful ways to navigate the teachings of unfaithfulness.

5. Assistance Managing Other Relationships

Couples have relationships with people outside of their relationship together. Friends, extended family, children, coworkers, and supervisors/bosses/professors are just a few. These relationships can be either healthy or unhealthy. Some things that can be discussed are boundaries with members of the opposite sex or same sex, communication with exes, and together and alone time.

Nontraditional intimate relationships, such as polyamory, open, and swinging, can have problems and struggles—some of which are specific to their lifestyle and identity, some that all couples deal with.

6. Nontraditional Relationships

Nontraditional intimate relationships, such as polyamory, open relationships, and swinging, can have problems and struggles—some of which are specific to their lifestyle and identity, some that all couples deal with. It can be intimidating to seek relationship therapy for fear of not being valued or understood because of the type of intimate relationship one is in. Many relationship counselors are comfortable and have the background and understanding to work with people in nontraditional relationships and can provide an open and safe place to work on the struggles a couple is having.

7. Blended Families

When one or both partners have children from another relationship, blending has its own specific struggles and difficulties. Parenting differences, the role of the other parent, and the new identity of the family all need to be explored.

8. The End of a Relationship

When a relationship has ended, whether by mutual agreement or otherwise, managing life can be difficult. Often, individuals need to express anger, sadness, and grief. There may be practical issues to sort out as well, such as housing and children. Agreeing how and when to communicate is another example of a matter to be discussed in couples counseling.

9. Digital-Age Issues

Facebook. Twitter. Texting. Sexting. Instagram. YouTube. Snapchat. These are just a few ways technology can infiltrate and affect relationships. Communicating via social media has its own pros and cons. Couples often have conflict regarding who to “friend,” what to “like,” and who to text, block, or chat. Communicating that is not done face-to-face or even on the phone is hard. No matter how many emojis are used, words can be misconstrued and misread. Tone of voice and body language are important to understanding what is being conveyed. Relationship counseling can help couples work through problems technology has caused, and create boundaries with each other to help restore trust when social media have hurt the relationship.

10. Trust Issues

After trust is broken, relationships can be harmed or even destroyed. Part of having a solid and healthy relationship is to be able to trust one another. Learning to trust again is a slow and hard process, and it can be painful and frustrating when it doesn’t happen quickly. Counseling can educate and assist couples with understanding the process of regaining trust, and provide tools and direction to help.

All relationships are difficult in some form or another. There will be disagreement, conflict, and hurt even in the best of times. Relationship counseling can help individuals and couples grow and heal. Like all types of therapy, the lessons learned and changed behaviors will continue to serve each person for much longer than the therapy itself.

It takes work to have a solid and positive relationship. Couples counseling is worth considering for any couple and can promote mutually beneficial change for years to come.

The preceding article was written by the author named above. Any views and opinions expressed are not necessarily shared by GoodTherapy.org. Questions or concerns about the preceding article can be directed to the author or posted as a comment below.

Forget the best dating sites and go with what’s most popular instead

couples therapy

ilyes

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June 28, 2022

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Forget the best dating sites and go with what’s most popular instead

Even if you’ve never used dating apps or websites, you know the big names in the game, from Tinder and Hinge to more classic picks like match and eharmony.

Dating apps and sites have been a pretty common way to meet potential partners, even before the pandemic had us living much of our lives online. In February 2020, the Pew Research Center released data that three in 10 adults have dating apps, a proportion which rises to 48% for 18 to 29-year-olds and 38% for 30 to 49 year-olds. And again, this is all before quarantines and social distancing had us all turning to the apps for human connection.

So when it comes to dating online, where people are finding potential matches isn’t exactly the biggest mystery. However, how people navigate these apps and sites to find the type of relationships they’re looking for can feel a bit less obvious.

How do you choose the right dating app?

Spoiler alert: There’s no one dating app or site that’s better than all the rest. Some are good for more serious relationships, some for hookups, and some for simply seeing where things go.

Eddie Hernandez, a San Francisco-based online dating consultant, has no singular app he tends to recommend. “I get a sense of not just what the ‘best’ app is, but what I think would be the most appropriate with where [clients] are in terms of their dating expectations,” Hernandez said.

Dating can be a dumpster-fire, and online dating can at times feel like the least romantic and most overwhelming way to meet someone. You don’t want to add even more fuel by trying to make things work on Tinder when you already know you’re a more commitment-bound eharmony type.

Ultimately, finding the app (or apps) for your unique expectations is how you can find the “right” online dating experience, and turn that dumpster-fire into the warming flames of love and connection.

What makes an app or site popular?

For the apps that we consider most popular, we took a few factors into account, such as user numbers (wherever applicable), name recognition, cultural significance, and app store chart status. We also paid close attention to which apps were mentioned again and again over the course of numerous interviews with daters.

It’s not common practice for all apps and sites to release hard data on how many active users they have, so considering the multiple ways an app or site can be popular is important to getting the most accurate picture. Plus, while looking just at active user numbers may give you somewhat of a clear breakdown, it doesn’t adjust for the fact that an app like HER, made specifically for queer women, is going to have lower numbers than say, Tinder, despite its undeniable popularity within the queer community.

What’s the benefit of using popular dating apps and sites?

The simple math is that popular apps have larger user bases, which means a greater chance for meeting someone you really vibe with. Yes, using popular apps can mean you’ll spend more time going through profiles of people you’re not super interested in, and yes, it can mean that the whole experience becomes a tad more overwhelming than you might like.

But if you’re willing to take the leap, going on apps with plenty of users means you’ll avoid the situation of running into the same three profiles over and over again. In other words, once you find the app that seems to match your dating expectations, you want to be sure there are actually active profiles on it — otherwise, what’s the point?

Meri Sutton-Hatcher, a 36-year-old quality assurance engineer, uses three apps from this roundup — Tinder, HER, and OkCupid. “I have a pretty niche dating pool. I’m lesbian, polyamorous, and I’m trans. So that really narrows it down, so getting the dating apps that have the largest amount of people on it gives me a better chance of actually finding people I can connect with.”

With other popular apps like Coffee Meets Bagel or Hinge, you’ll receive a limited number of matches or swipes per day, so though you have access to a whole wide world of people you wouldn’t usually, you also don’t have to drown in potential choices.

Is it worth paying for dating apps?

Almost every app or site out there has a paid version which, if you pay attention, to the promo material, might seem like it guarantees that you’ll find your perfect match in absolutely no time at all. In reality, finding a person you actually click with — whether that’s casually or for a long-term commitment — can take some time, even if you are paying a few extra bucks a month.

That might just have you leaning toward sticking with the free versions, but there are some benefits to paying. If you find that the sheer amount of options is overwhelming or you simply want to minimize your swiping time, many apps’ paid features allow you to curate your matches and see who matched with you first, so you can save time in the actual searching process .

Multiple dating app users we spoke to for this article mentioned that they liked Match(opens in a new tab) and harmony(opens in a new tab) because everyone on the site is a paying user. When you’re spending your dollars on finding a partner, you drop the pretense that you’re there to just kill some time — likely, other people just like you are looking for something serious. Ultimately, paying for apps really depends on how much time you want to spend online dating and what you’re looking for, but it’s a decision that’s definitely worth weighing.

As for other considerations when selecting from popular apps and sites, we’ve done the heavy lifting for you — check out our top 10 picks below, in no particular order.

Your guide to cold weather illnesses this winter | LMH Health

Health

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June 28, 2022

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Your guide to cold weather illnesses this winter | LMH Health

As temperatures drop and people spend more time indoors with each other, the likelihood of spreading a virus increases. Additionally, our immune systems are generally less effective during the cold winter months, and some viruses survive better in cold and dry environments. Learning about these common cold-weather illnesses and the ways to protect yourself from them will help you and your community stay happy and healthy this winter.

What are common cold-weather illnesses?

Hallie Kretsinger, MD

According to Hallie Kretsinger, MD, a physician with the Internal Medicine Group at LMH Health, viral respiratory illnesses like the common cold and influenza are more prevalent in the winter. The symptoms for these conditions can range anywhere along a spectrum of very mild to very severe symptoms. Be aware of these illnesses in the coming months:

Common cold: this term is used to describe mild respiratory symptoms such as runny nose, congestion and mild cough.
Flu: Influenza virus infections generally result in more severe respiratory symptoms than the common cold, such as fever, headache, body aches and more severe cough.
Bronchitis: the inflammation of the bronchial tubes which bring air to the lungs. It is caused by a viral infection but usually can be the result of a bacterial infection. Symptoms include cough, production of mucus, fatigue, shortness of breath, slight fever and chills, and chest discomfort.
Pneumonia: the inflammation of the air sacs of the lungs. It can also be caused by either viral or bacterial infections. Catching a more mild illness like the common cold can make you more susceptible to conditions like pneumonia. Symptoms include cough, fever, shortness of breath, chest pain, fatigue, nausea and vomiting (especially in young children), and confusion (especially for older individuals).
Respiratory syncytial virus (RSV): a common respiratory virus that causes mild, cold-like symptoms. While most people recover in one to two weeks, RSV can be serious for infants and older adults.

Rashid Riaz, MD

According to Rashid Riaz, MD, a pulmonologist with Lawrence Pulmonary Specialists, certain groups might be more at risk for experiencing complications from these viruses.

“Individuals over the age of 65 or with certain health conditions such as heart disease, lung conditions such as COPD or asthma, or people with compromised immune systems may be at a higher risk for more severe illness from conditions like the flu or RSV,” said Dr. Riaz.

Even if you aren’t a part of a higher-risk group, it is still important to be aware of these conditions and monitor any symptoms in order to receive the right treatment.

“If you are experiencing mild to moderate symptoms that do not improve, or if you are experiencing severe symptoms, you should contact your doctor,” said Dr. Kretsinger.

Prevention and treatment

The best way to keep yourself healthy is by taking precautionary measures to prevent getting sick in the first place. Due to the pandemic, these measures have become more important than ever, and they can protect you from other viral respiratory conditions like the ones mentioned above.

“Last year, we actually had a very mild flu season which is likely attributed in some part to people wearing masks and avoiding close proximity to others. I think the pandemic showed us that if you wear a mask and increase social distancing, you can decrease not only COVID-19 but other illnesses as well,” said Dr. Riaz.

Besides frequent and thorough hand washing, wearing a face mask when around others and avoiding large gatherings, receiving the flu and COVID vaccines can also provide protection and/or reduce severity of symptoms as well.

As for treatment of respiratory viruses, mild cold symptoms can be managed with rest, hydration and over-the counter medicine. Antiviral medications can be used to treat influenza infections, so if you suspect you have the flu, contact your doctor to see if you should be tested. You should also contact your doctor if you suspect you have bronchitis or pneumonia, as further evaluation may be required to diagnose and distinguish between viral and bacterial forms in order to determine the most appropriate treatment.

Respiratory viruses and COVID-19

Because COVID-19 is also a viral respiratory infection, it shares many of the same symptoms with other respiratory viruses that are common in the winter. This can cause people to misdiagnose a more serious condition, like a COVID case, as the flu or a bad cold, and could lead to further spread of the virus if not treated properly.

Jennifer Clair, MD

Jennifer Clair, MD, a physician with Total Family Care, shared that it is important to stay home from work or school and be tested for COVID if you begin to experience symptoms like the ones listed above.

“Because of the pandemic, we want to be sure that those who are suspected of having COVID are isolating to prevent further spreading of the virus,” said Dr. Claire.

Dr. Clair also mentioned that treatment for influenza is most effective when started within the first 48-72 hours of onset symptoms. People at high risk for serious illness from COVID may be considered for monoclonal antibodies, a therapy which is also time dependent.

By taking care of your own health this winter, you also help keep your own community healthy and reduce stress on essential medical workers.

“COVID-19 has placed considerable strain on the medical system. In order to prevent hospitals from becoming overwhelmed and thereby allowing them to provide adequate care to patients with COVID-19 (and all hospitalized patients in general), we need to minimize hospitalizations for other preventable conditions such as influenza infection,” said Dr. Kretsinger.

If you don’t already have a primary care provider, you can schedule a “Establish Care” appointment through any LMH Health clinic so that you have a medical professional to contact if you become ill and need further evaluation. Visit https://www.lmh.org/primary-care to find a physician near you.

Isabel Ashley is an intern with LMH Health Strategic Communications.

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Quitting smoking may improve mental well-being

Health

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June 28, 2022

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Stopping smoking does not negatively impact mental well-being. Justin Paget/Getty Images

According to the results of a recent systematic review, quitting smoking may produce positive health effects in a matter of weeks.
The review found that people who quit smoking had a greater reduction in anxiety, depression, and symptoms of stress than people who did not.
If accurate, these findings could help motivate millions of people looking for more reasons to quit smoking or avoid stopping for fears of negative mental health or social effects.

Each year, smoking cigarettes claims the lives of more than 480,000 people in the United States and more than 8 million people around the world. And, according to the World Health Organization (WHO), smoking is the leading cause of preventable illness, impoverishment, and death worldwide.

Smoking rates have been falling substantially over the last 50 years, particularly in high income countries, with the rate of tobacco use now at 19.7% in the US in 2018. In contrast, this rate remains stubbornly high (36.7%) in people with mental health issues.

Some people believe smoking offers mental health benefits, such as reducing stress and anxiety. In one study, it was not just smokers who thought this but also mental health practitioners. Around 40–45% of mental health professionals assumed that smoking cessation would not be helpful to their patients.

Some also believe that mental health symptoms would worsen if they quit smoking. Many smokers worry that they will lose social relationships, either from the irritability that can occur early on during smoking cessation or because they view smoking as a central part of their social life.

According to the Centers for Disease Control and Prevention (CDC), nearly 40 million people in the US continue to smoke cigarettes.

This is why a group of researchers set out to explore how smoking impacts mental health precisely. Their review appears in the Cochrane Library.

“Smokers often believe that cigarettes are the crutch they need when they feel low, but there is good reason to think that smoking is actually making them feel worse,” said Dr. Gemma Taylor, the review’s lead author.

“The daily cycle of waking up with cravings, satisfying the cravings through smoking, only to be back wanting another cigarette within hours has an understandable impact on how people feel.

“But get past the withdrawal that many smokers feel when they stop, and better mental health is on the other side,” she continued. “From our evidence, we see that the link between smoking cessation and mood seems to be similar in a range of people. And most crucially, there is no evidence that people with mental health conditions will experience a worsening of their health if they stop smoking.”

If these findings are confirmed, they could offer hope to millions of people afraid to quit smoking for fears of experiencing severe mental health symptoms.

Knowing that quitting smoking can improve mental and social well-being within weeks could also help keep individuals motivated during withdrawal.

Nicotine, the primary active ingredient in tobacco cigarettes, can briefly improve mood.

When someone inhales smoke, it takes around 10–20 seconds for nicotine to reach the brain. Once there, it stimulates the release of dopamine.

Dopamine is a neurotransmitter associated with positive feelings. It tends to improve concentration and mood, relax muscles, and reduce stress. These properties give most people an almost immediate feeling of relaxation.

But the positive effects of nicotine wear off quickly.

When someone smokes, it temporarily reduces withdrawal symptoms. This means they must keep smoking at the same rate to avoid withdrawal. This cycle of positive and negative symptoms helps drive nicotine addiction.

But smoking can not provide any long-term or meaningful positive benefits.

Scientists have identified links between mental health and smoking. For instance, one report found that people with mental health disorders smoke at two to four times the average rate of the general population.

Other studies have shown associations between depression and smoking, but the relationship between the two is likely to be complex, and scientists need to carry out more research to understand the details. Depression is a persistent risk factor for nicotine dependency across age groups.

In the recent review, researchers examined the findings of 102 studies. For inclusion in the review, each study had to last for at least 6 weeks and track participants whether quit smoking or not, plus any mental health changes. The studies either had to have a control group or be a long-term follow-up study of smokers, some of whom quit and some who did not.

In total, the review included data from more than 169,500 participants.

Most of the studies surveyed the general population, while several included people with mental health conditions. Some of the studies gathered information from participants with physical or health conditions, pregnant people, or those who had recently undergone surgery.

Based on their analysis, the team concluded that, contrary to smokers and some practitioners’ fears, quitting smoking compared with not quitting did not experience depression, anxiety, and symptoms of stress.

The review also found some evidence that quitting smoking promoted positive feelings and mental well-being. The team concluded that stopping may even have a small positive effect on social well-being.

A sub-analysis of three studies showed a pooled reduced likelihood of 24% in developing mixed anxiety and depression in the future and, based on two studies, a 44% reduced chance of developing anxiety alone. The studies on future diagnoses of depression were too dissimilar to calculating a summary result.

It is worth noting that the team had high confidence in the overall finding that quitting tobacco does not worsen mental health symptoms.

However, they were less confident in their results regarding the mental health benefits of stopping smoking — the calculated likelihood of these findings was very low to moderate.

Their confidence in the link between quitting smoking and improvement in mental health symptoms was very low for depression and low for anxiety.

This is because the studies included in the review used different methods and ways of assessing mental health symptoms, making it harder to combine the results. The authors also note that certain studies had limitations and design flaws.

The research duration also varied drastically between studies, ranging from 6 weeks to 6 years.

More robust, uniform research is needed to understand the true relationship between mental health, mental health symptoms, and smoking.

During a pandemic may not seem like the time to quit smoking. But now may just be the right time, according to Deborah Arnott, Chief Executive of Action on Smoking and Health.

“After the year we’ve all had, some smokers might feel now is not the time to stop. The opposite is true — put smoking behind you, and a brighter future beckons. Using nicotine replacement, whether patches, gum, or vapes, can help deal with any withdrawal symptoms, which last at most a matter of weeks,” says Arnott.

“Be confident that once you’ve put smoking behind you, not only will you be healthier and wealthier, but you will feel happier too.”

The American Lung Association offer tips for cutting down and quitting smoking successfully. They say that every smoker can quit, and they will help find the technique that works for every individual smoker.

Overweight Woman Slammed for Demanding Boyfriend Diet With Her: ‘Red Flag’

Health

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June 28, 2022

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Overweight Woman Slammed for Demanding Boyfriend Diet With Her: ‘Red Flag’

The internet has sided with a man after his girlfriend accused him of not supporting her weight loss journey.

With thousands of responses and upvotes, the story captured attention after it was posted on Monday by Redditor u/mygftoldmetolosekg.

In the post, the man explained: “My girlfriend has been steadily gaining weight to the point of obesity. [The] doctor told her to lose weight because she would occasionally feel light-headed.

“Yesterday we were meeting for our date. She was late for 15 minutes, so I grabbed an ice cream. I was hungry because I went to the gym. I lift like 4 times a week.”

When the girlfriend arrived she noticed the ice cream but did not mention it. When the couple arrived at the restaurant, the Redditor decided to order rice, chicken, and vegetables and upsize the meal, getting 25 percent more, while his girlfriend ordered a salad.

A file photo of a salad on a table, left, and a picture of a man looking annoyed at his girlfriend over a dinner table, right. The internet has slammed an overweight woman for demanding that her boyfriend diet with her.
Zolga_F/Prostock-Studio/Getty Images

According to the Centers for Disease Control and Prevention (CDC) using pre-pandemic data, over 41 percent of US adults aged 20 and over were obese.

Obesity-related conditions include heart disease, stroke, type 2 diabetes, and certain cancers. Meanwhile, the estimated medical cost of obesity in the US according to the CDC was nearly $173 billion in 2019.

When the waiter arrived, the girlfriend told him: “I don’t think he is having the meal upsize. Change it to normal.”

When the waiter looked at the original poster, he replied: “I will be having it upsize.”

Once the waiter left, the girlfriend expressed her disapproval and said: “Why upsize? You just had an ice cream.”

“I just went to the gym, I am hungry,” replied the boyfriend.

“Then it’s easier to lose weight,” she said. But the Redditor replied: “You are the one that is supposed to lose weight, not me.”

Upset, the girlfriend left the restaurant and did not speak to her date until a phone call a few days later.

“Are you ready to apologize?” said the girlfriend on the phone. “Do you know how hard it is to lose weight if you weren’t supportive?”

“What do you want me to do? I was hungry,” replied the boyfriend.

The girlfriend suggested that they lose weight together, but the Redditor disagreed with her approach. “If you wanted me to lose weight with you then you should join me in the gym too,” he told her. “I worked my butt off in the gym. You just ordered salad and thought you would magically lose weight.”

Audibly upset, the girlfriend hung up, and the man took to Reddit to ask “Am I The A**hole?”

But Reddit users mostly sided with the man—telling him that he did nothing wrong.

“NTA,” wrote one user. “She’s not allowed to control you or what you put in your body. Just because she needs to restrict her calories doesn’t mean you need to. Sorry she was upset—but she’s being completely unreasonable.”

“All bets were off when she tried to change your order for you as if you were a child,” wrote another commenter.

One Redditor said: “If she needs to lose weight that’s on her. She doesn’t get to dictate your diet, and then say that you need to lose weight with her.”

“I spent 9 months losing weight through diet and exercise,” shared another user. “I never expected my husband to do the same.”

“Weight loss does not mean forcing everyone around you to lose weight with you. The fact that she just straight-up thought she could now control your diet without even discussing it with you is a huge red flag,” wrote another Redditor.

Newsweek has reached out to u/mygftoldmetolosekg for comment.

Nasal Drug Delivery Technology Market Size, Scope and Forecast

Health

ilyes

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June 28, 2022

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Nasal Drug Delivery Technology Market Size, Scope and Forecast

New Jersey, United States – This Nasal Drug Delivery Technology Market research examines the state and future prospects of the Nasal Drug Delivery Technology market from the perspectives of competitors, regions, products, and end applications/industries. The Worldwide Nasal Drug Delivery Technology market is segmented by product and Application/end industries in this analysis, which also analyzes the different players in the global and key regions.

The analysis for the Nasal Drug Delivery Technology market is included in this report in its entirety. The in-depth secondary research, primary interviews, and internal expert reviews went into the Nasal Drug Delivery Technology report’s market estimates. These market estimates were taken into account by researching the effects of different social, political, and economic aspects, as well as the present market dynamics, on the growth of the Nasal Drug Delivery Technology market.

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Key Players Mentioned in the Nasal Drug Delivery Technology Market Research Report:

Merck & Co., Inc., Novartis AG, Glaxosmithkline PLC, Johnson & Johnson Services, Inc., Pfizer Inc., AstraZeneca PLC, Aptargroup, Inc., Aegis Therapeutics LLC, 3M, Becton, Dickinson and Company.

The Porter’s Five Forces analysis, which explains the five forces: customer’s bargaining power, distributor’s bargaining power, the threat of substitute products, and degree of competition in the Nasal Drug Delivery Technology Market, is included in the report along with the market overview, which includes the market dynamics. It describes the different players who make up the market ecosystem, including system integrators, middlemen, and end-users. The competitive environment of the Nasal Drug Delivery Technology market is another major topic of the report. For enhanced decision-making, the research also provides in-depth details regarding the COVID-19 scenario and its influence on the market.

Nasal Drug Delivery Technology Market Segmentation:

Nasal Drug Delivery Technology Market, By Containers

• Non-Pressurized Containers
• Pressurized Containers

Nasal Drug Delivery Technology Market, By Dosage Forms

• Nasal Spray
• Nasal Drops and Liquids
• Nasal Gels
• Nasal Powders
• Others

Nasal Drug Delivery Technology Market, By Systems

• Multi-Dose
• Bi-Dose
• Unit Dose

Nasal Drug Delivery Technology Market, By End-User

• Hospitals
• Home Health Care

Nasal Drug Delivery Technology Market, By Therapeutic Application

• Allergic and Non-Allergic Rhinitis
• Nasal Congestion
• Vaccinations
• Other Applications

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Nasal Drug Delivery Technology Market Report Scope

ATTRIBUTES	DETAILS
ESTIMATED YEAR	2022
BASE YEAR	2021
FORECAST YEAR	2029
HISTORICAL YEAR	2020
UNIT	Value (USD Million/Billion)
SEGMENTS COVERED	Types, Applications, End-Users, and more.
REPORT COVERAGE	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
BY REGION	North America, Europe, Asia Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE	Free report customization (equivalent up to 4 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Key questions answered in the report:

1. Which are the five top players of the Nasal Drug Delivery Technology market?

2. How will the Nasal Drug Delivery Technology market change in the next five years?

3. Which product and application will take a lion’s share of the Nasal Drug Delivery Technology market?

4. What are the drivers and restraints of the Nasal Drug Delivery Technology market?

5. Which regional market will show the highest growth?

6. What will be the CAGR and size of the Nasal Drug Delivery Technology market throughout the forecast period?

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We, at Verified Market Research, assist in understanding holistic market indicating factors and most current and future market trends. Our analysts, with their high expertise in data gathering and governance, utilize industry techniques to collate and examine data at all stages. They are trained to combine modern data collection techniques, superior research methodology, subject expertise and years of collective experience to produce informative and accurate research.

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Viruses Can Survive in Freshwater by “Hitchhiking” on Microplastics

Health

ilyes

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June 28, 2022

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Viruses Can Survive in Freshwater by “Hitchhiking” on Microplastics

Scientists have proven for the first time that viruses can survive and remain infectious by binding themselves to plastics in freshwater – raising concerns about the potential impact on human health.

Rotavirus, which causes diarrhoea and an upset stomach, was found to survive for up to three days in lake water by attaching itself to the surfaces of tiny beads of plastic pollution, called microplastics.

The study – led by the University of Stirling – is the first of its kind to explore the issue using water taken from the natural environment – with previous research focusing only on the spread of such viruses in sterile hospital settings.

The new findings form part of the wider £1.85 million Plastic Vectors project – funded by the Natural Environment Research Council (NERC) – which is investigating how plastics in the environment can help transport bacteria and viruses, and the impact that may have on human health .

Professor Richard Quilliam, lead researcher on the project at the University of Stirling, said: “We found that viruses can attach to microplastics, which allows them to survive in the water for three days, possibly longer.

“Even if a wastewater treatment plant is doing everything it can to clean sewage waste, the water discharged still has microplastics in it, which are then transported down the river, into the estuary and end up on the beach. We weren’t sure how well viruses could survive by ‘hitch-hiking’ on plastic in the environment, but they do survive, and they do remain infectious.

“Microplastics are so small that they could potentially be ingested by someone swimming, and sometimes they wash up on the beach as lentil-sized, brightly colored pellets called nurdles that children might pick up and put in their mouths. It doesn’t take many virus particles to make you sick.

“And if the viruses then release themselves from the plastic into the water or the sand, their persistence in the environment is increased.”

The researchers tested two types of viruses – those with an envelope, or “lipid coat” around them, such as the flu virus (they tested bacteriophage Phi6), and those without: enteric viruses, such as rotavirus and norovirus (they tested rotavirus strain SA11). They found that in those with an envelope, the envelope quickly dissolved, and the virus was deactivated, whereas those without an envelope successfully bound to the microplastics and survived.

“Viruses can also bind to natural surfaces in the environment,” said Professor Quilliam. “However, plastic pollution lasts a lot longer than those materials.

“This research is very much a proof-of-concept for more research into how long pathogens can survive by binding to microplastics, as we only tested for three days, and what happens to them next.”

Reference: Moresco V, Charatzidou A, Oliver DM, Weidmann M, Matallana-Surget S, Quilliam RS. Binding, recovery, and infectiousness of enveloped and non-enveloped viruses associated with plastic pollution in surface water. Environ Poll. 2022;308:119594. doi:10.1016/j.envpol.2022.119594

This article has been published from the following materials. Note: material may have been edited for length and content. For further information, please contact the cited source.

PGN Completes 38 Glorious Years Offering Marketing, Advertising, and Website Design Services in Detroit

seo company

ilyes

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June 28, 2022

0

PGN Completes 38 Glorious Years Offering Marketing, Advertising, and Website Design Services in Detroit

PGN Agency – Branding and Website Design Agency Detroit

PGN is a reputed agency offering marketing, advertising, and website design services in Detroit to help clients keep their audience engaged.

ROYAL OAK, MICHIGAN, UNITED STATES, June 28, 2022 /EINPresswire.com/ — PGN, a website design, and branding agency based in Michigan, recently completed 38 years in the industry. The company has been in the creative space since 1984. The team seemed nothing less than excited while making this announcement. The company is led by a group of professionals driven dedicated to bringing ideas to fruition.

PGN Agency has spent years doing branding, marketing, and advertising. At PGN, the team works tirelessly to make sure the client gets the best exposure. The company helps brands establish their voice and image by crafting stunning websites, propelling their online presence, curating attention-grabbing collateral, and listening to who they are and where they want to go. Doing so helps businesses inch closer to their long-term goals while strengthening their presence in their niche market.

One area in which PGN excels holds expertise in ad creation. The team at PGN invests its creativity and expertise in creating compelling ads. Their photography and videography services bring the right combination of vibrant color, crisp focus, atmospheric lighting, and the skill to capture the perfect moment, the perfect pose, and the ideal telling detail. Whether to address a fundamental need, sell a product, pitch an idea, or tell a story, the team helps clients convey their message in the most captivating ways possible. To ensure the best visibility, PGN delivers search engine optimization services that deliver results while maintaining the site’s good standing, the integrity of its content, and the quality of its performance.

“You are more than just a client; you are like family. The attention to detail goes way above and beyond what you would expect, regardless of services. Our company is enjoying great success because of PGN Agency,” says Steve Morris from Faze Tool.

PGN has been instrumental in writing success stories for clients since its inception. The company excels in everything a brand needs to send its message to its audience and keep them engaged.

For more information, visit https://pgnagency.com.

About – PGN Agency is a results-driven marketing and advertising agency based just outside Detroit, MI. As a full-service marketing and advertising firm in Detroit, the company offers branding and rebranding, social media, web design, photography, and more. From creating a long-lasting impression on people to taking a brand to the next level, the team helps brands put themselves at the forefront of their industry and connect with their customers emotionally.

Media contact:
1504 East 11 Mile Road
Royal Oak, MI 48067
Tel: 248.414.6860

PGN Agency
PGN Agency
+1 248-414-6860
[email protected]
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