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POF Account Registration 2022 Portal www.pof.com Updates


Are you looking for the POF registration portal? Then you’ve come to the right place. Many single people in search of a partner usually turn to POF dating site to find the right partner, and the reports we’ve gotten back from members have been quite positive.

If you’re thinking of joining this amazing dating site, then read through this article to learn all you need to know about the POF dating site and how to register on the portal.Information Guide Nigeria

POF stands for Plenty Of Fish, It is a free dating website that has millions of users all over the world. It is available in nine (9) languages. The company is based in Vancouver, British Columbia, and generates its revenue through streams of adverts and premium membership. See more details as you read on.POF Account Registration

Read Also: 10 Best Dating Sites in Nigeria

How Does POF Chemistry Predictor Work

The Plenty of Fish (POF) relationship chemistry predictor (POFCP) measures and calculates five broad aspects of human personality. These personalities are each essential for building a romantic relationship. They include:Oraimo airpod price in Nigeria and where to buy

1. Self-Confidence

Self-confidence is one of the essential human personalities when it comes to romantic life. POF created a dimension to measure the extent to which an individual would feel comfortable with him or herself. It reflects elements of self-confidence in both public and private contexts.Nigeria Customs Service Salary 2022 Check Payment Scale For June

Read Also: NDA Registration Portal – at www.ndaapplications.net

2. Family Orientation

POF also developed a dimension to access the degree of family orientation an individual possesses.

3. Self-Control

The self-control dimension of POF measures the extent to which a person exerts control over sundry aspects of their lives and the lives of others.Npower Recruitment

Read Also: CAC Registration Fees in Nigeria -See Latest Updates

4. Social Dependency/Openness

The Social Dependency/Openness dimension measures the extent to which an individual would open up or depend on other people.

5. Easygoingness

Easygoingness dimensions tap into the characteristics involved in being relaxed and psychologically flexible.JAMB Form

POF generates matches for you from a statistical model based on the results obtained from thousands of successful couples who had taken the chemistry test.

The statistical model picks up matches that are well suited for each other and will most likely date or marry.WAEC Results

Read Also: Requirements for NIN Registration in Nigeria

How to Register on Plenty Of Fish (POF)

To register on POF dating website, follow the procedures below:

  1. Go to the official PlentyOfFish website at, pof.com
  2. Tap on the “register” icon at the top right corner of the page
  3. The Registration form page will be displayed on your screen. Reach the login term carefully before starting the registration process.
  4. Enter your name in the “username” box
  5. Enter your Preferred password in the “password” box
  6. Re-enter the password again in the “confirm password” box
  7. Now enter your email address into the “Email address” box
  8. Confirm your email address in the “confirm email” box
  9. Select your gender under the Gender section (male or female)
  10. Select your date of birth on the portal
  11. Select your country of residence from the list
  12. Specify your ethnicity under the ethnicity menu
  13. Type the letters displayed under the circles and click on the continue icon
  14. After filling out the registration form online, you will be required to provide answers to several questions in the questionnaire form in other to meet your partner.
  15. Click on “Create My Profile Now” at the bottom of the page.
  16. Remember to take note of all the password protection tips when creating your account password. Make use of a combination of symbols and numeric characters on your password.

Read Also: How to Create NYSC Account

How to Sign in to your POF Account

If you have registered your POF account, then you can sign in to your account using these steps:

  1. Go to the official POF website at pof.com
  2. Click on the sign-in icon on the portal
  3. Enter your username
  4. Enter your password
  5. Click on loginJAMB Results

You’ve successfully logged into your POF account.

Check and Confirm: How much is Dollar to Naira Pounds to Naira today

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Ins and Outs: September 2022’s industry hires roundup – Business News


Here are the highlights from the recent industry hires and moves, as published in MCV/DEVELOP’s August 2022 issue.

BRENT OP DE BEECK has joined RevRooms as an audio programmer. Before working at RevRooms he worked at Bulkhead Interactive on multiple FPS titles. Brent studied Digital Arts and Entertainment Game Development at Howest in Kortrijk, Belgium and graduated with a focus on graphics programming. Brent is considered the odd one out at RevRooms because he doesn’t play any instruments, for which he gets bullied by his colleagues every day.

Also at RevRooms is KERRY TURNER, who is its latest senior audio programmer. She started her games career at BAFTA-winning studio Littleloud, and went on to work for studios including Failbetter Games, Mediatonic, and MAG Interactive. She also worked for Unity for several years, providing technical training and best practice guidance. Kerry has spoken at conferences all over the world and has also lectured at degree level. Outside of work, she makes short, strange games and lo-fi electronic music.

AMARESH BHANGLE has left the fast-paced world of video games PR at Bastion behind for the even faster paced corporate landscape over at Amazon UK, where he’ll be working hard as a PR specialist.

TALAL MUSA has joined BGFG as their head of digital. Talal will oversee the growth and development of WePC, PC Guide and Videogamer.com. He was previously head of digital media at Gfinity, where he created and oversaw the Gfinity Digital Media Group, turning it into a network of multiple websites that reached millions of users every month. Talal has an extensive background in journalism and PR, and has worked with News UK, Edelman, The Daily Mail and M&C Saatchi.

SARA MACHADO is the newest senior recruiter at Sumo Group, and has a strong focus on diversity, inclusion and equality. She is known for creating the biggest recruitment survey in games; deep diving into candidates’ job hunting preferences and so that she can design what she considers to be the best hiring processes.

MATTHEW CHAPMAN is a new assistant game designer at Sumo Sheffield, and joins the studio after a short stint of work experience at the company. He also studies games design at Sheffield Hallam University, so we’re absolutely certain that he must be a very busy person.

LOUISE HEPPELL has also joined the team at Sumo Sheffield, as an HR administrator. She used to work in the care industry as an HR Administrator, and has an MSc in HRM. This is her first games industry role, and has told us that she is very excited about it.

AGNIESZKA PRZEPIORKOWSKA has become a senior learning and development advisor at Sumo Sheffield. Before joining the team at Sumo, she worked in translation, interpreting and language teaching jobs. She also used to proofread comic books, although we’re not told which ones.

KEVIN WAFER has joined the team at Sumo Sheffield as a principal technical artist. He’s worked in the industry for over 20 years, and has spent time at big industry companies like Activision, Electronic Arts, King and Sony Computer Entertainment Europe.

Wrapping up our list of new recruits at Sumo Sheffield is ASH LONG, their latest junior QA tester. He finds himself at Sumo after spending some time in the high pressure esports world. Ash used to work as head coach for Team Envy’s Overwatch League academy team and later as the head coach of Cloud 9’s Valorant team, before making the transition to full-time game development.

THEO CLARKE is the latest senior quality analyst at Red Kite Games, and comes to them after working at Soccer Manager Ltd and Traveler’s Tales. He’s worked on over a dozen games, across mobile, console and PC – and that’s not including the projects he’s told us he’s secretly working on at home.

MICHAEL HAZLE is the newest QA tester at Red Kite Games, coming to them from Universally Speaking, where he also worked in the QA department. Before that he spent some time freelancing as a journalist and content creator for The New Collection.

ELLIE BROWN is now a character artist at Sumo Nottingham. Before that she was a 3D Artist at Red Kite Games. Ellie also co-created Ocean Spark Studios, an academy that went to schools and ran workshops to give girls more of an insight into how games are made.

NINA KLOS has joined Sumo Leamington as a technical artist. She used to be an associate technical artist at DR Studios. Nina also has a BA (Hons) in game art, which she received from De Montfort University in Leicester.

ALEX FULLARTON is a junior programmer at Sumo Warrington. He is also a graduate from the MComp Computer Science for Games at Sheffield Hallam University. He’s from Darlington, which is the same place as MCV/DEVELOP’s staff writer Vince Pavey.

JOHN NEWBERRY is now a technical designer at The Chinese Room. He was previously at Bulkhead, where he worked to help bring The Turing Test to the Nintendo Switch and Google Stadia. He also worked on the video game Wardogs.

MICHAEL GENESIS ASIS has also become a senior environment artist at The Chinese Room. He used to work at Ubisoft Philippines, on AAA video game releases like Assassin’s Creed Origins, Assassin’s Creed 3 Remastered and Assassin’s Creed Valhalla.

JOE ROBINSON is the new communications director at Hooded Horse. Until walking into the stable he was the strategy editor for PCGamesN. With thirteen(ish) years under his belt across games media and PR, he is sure to be valuable to his new team.

JON TIBBLE has joined CI Games as vice president of global sales. He has worked in the industry for nearly 20 years, and was part of the team that relaunched the F1 series at Codemasters as director of sales, as well as numerous Activision Blizzard titles.

joined Snap Finger Click as a junior Unity engineer. She recently graduated from the University of Central Lancashire with first class honors in Computer Games Development and has a passion for 3D computer graphics. The studio’s upcoming Awkward 2 party game will be her main focus.

RUTH CARNEGIE has also joined Snap Finger Click as a junior Unity engineer. She graduated from the University of Abertay, specializing in Computer Games Technologies. Prior to this she achieved a first class degree at the University of Dundee in Applied Computing. Ruth’s passion for accessibility in games is a great fit for Snap Finger Click’s focus on multiplayer party games.

KALAM NEALE is the new head of education at British Esports. You might know him as the winner of the prestigious Pearson National Teaching Award, or as the key architect of the esports BTEC diploma. In his new role he intends to continue to help deliver a continued focus on esports as part of education.

ANDIE CHIVERS GOUDIE has joined Testronic as chief people officer. Andie has over 25 years of experience in HR, and joins the company following senior roles in the financial services sector and at the guitar manufacturing giant Fender.

Also at Testronic, ANN HURLEY has been promoted to senior vice president of sales and marketing. She has been at the studio for over seven years, and has played an important role in growing the company’s games business. As a Women in Games ambassador, Hurley has also been integral to Testronic’s EDI policies and initiatives.

CATHERINE BYGRAVE has moved from Gfinity to Humble Games, where she’s taken on the job of director of publishing strategy and growth. She is also a Women in Games Ambassador, and was on our shortlist for the MCV/DEVELOP Women in Games Awards in 2022.

MATT HANDRAHAN is now senior portfolio manager at Kepler. Before that, he was a game content analyst for global third-party relations at PlayStation. You may also remember him as the former editor-in-chief of GamesIndustry.biz, a job he held for nearly ten years.

SEAN MURPHY is now the studio outsource manager for Firaxis Games. Before joining the company he worked as an outsource manager at places like Aspyr Media and Armature Studio, so that makes sense. He’s been working in games in some form or other since 1985, so it’s safe to say that he likes them rather a lot.

CHRISTIAN WAIT has left his job as gaming guides and SEO writer at Social Chain, to become the newest gaming and tech SEO writer at GRV Media. He has a long history of being in the media, having once appeared on a live stand up Michael Barrymore VHS as a five year old. Christian also 3D prints and paints miniatures at @SaberMiniatures on Twitter.

Finally, ROGER COLLUM has joined Creative Assembly as vice president of the Total War franchise. He used to be head of studio development at EA Dice and has held several other positions in the industry over more than 15 years, including a stint as lead producer on Epic Games’ Fortnite.

How to improve iPhone 14 battery life


If you’re seeing a faster battery drain than expected with iPhone 14 or 14 Pro you’re not alone. However, that doesn’t necessarily mean there’s a problem with your phone. Here’s a look at 7 tips and tricks to improve iPhone 14 battery life as well as why you might be seeing spikes in battery use.

The iPhone 14 lineup comes with what Apple says is roughly 1 hour longer battery for each model and the 14 and 14 Pro do feature larger mAh capacities (14 Pro Max capacity is ever so slightly less but battery life is up).

But people with the new iPhone 14 are sharing across Twitter and social media about having a bad experience with battery life so far. Let’s dig into what could be going on and how to improve battery iPhone 14 battery.

Table of contents

What causes battery use spikes?

  • Restoring a backup on your new iPhone
    • Things like downloading a large photo/video library are particularly draining
    • iPhone creates more heat when restoring and uses more battery
  • High background app activity
  • Using your new iPhone more than normal checking out new features, cameras, etc.
  • Combination of new hardware and software with early bugs (first iOS 16 releases)
    • Third-party apps and even some Apple apps may not be running optimally yet

There are many other factors at play, but these four are notable ones.

A couple of things to consider in the first few days of using your iPhone 14. Even after you’ve restored from a backup, it takes time to fully download your entire photo library, all your apps/data, etc. Your iPhone is working harder and is hotter than normal so it’s using more battery than normal.

In the Photos app, you can pause syncing/downloading with iCloud until evening. If it hasn’t done this automatically, open Apple’s Photos app > Library > All Photos > swipe to the bottom and tap “Pause.” Having that continue when you’re charging in the evening will help save battery.

In my experience, 17% of all battery use in the first four days for my iPhone 14 Pro was from the Photos app.

I’ve also seen much higher background app activity than normal across not just the Photos app but other Apple and third-party apps.

One bug I’ve seen is optimized battery charging with iPhone 14 Pro/iOS 16 has only powered my phone up to ~70% the last few nights. That, of course, makes a big difference if you’re not starting the day with a 100% charge.

You can turn that off by heading to Settings > Battery > Battery Health > Optimized Battery Charging – but keep in mind that may age your battery faster to keep it off permanently. Ideally, with a new iPhone, it will learn your schedule before long so it’s charged to 100% when you normally pull it off the charger.

Hopefully, some of these issues could be addressed with iOS 16.1 or other future updates. And after the first week, you might not be using your iPhone for quite as many hours each day and see your battery lasting longer.

How to improve iPhone 14 battery life

7 options instead of using a battery pack:

1. How are apps using battery?

Head to Settings > Battery to check out the details of your battery usage. “Last 24 Hours” is the default and shows which apps are using the most energy (including Home & Lock Screen and Siri).

  • Tapping the “Last X Days” toggle on the right-hand side gives you a broader look at what’s eating up your power.
  • Look for “Background Activity” under an app to learn if it’s been using energy behind the scenes.
  • Also, take a look at battery life suggestions just above battery usage (near the top). This will give you quick, actionable ways to reduce battery drain.
  • And, if you like to see the battery percentage on your iPhone – not just the icon – check out our guide:

2. Low Power Mode

Low Power Mode is a quick way to extend battery life. The feature works by suspending mail fetch, background app refresh, auto-downloads, and more with a single button. This isn’t an everyday-use feature, but it is handy.

You can turn on Low Power mode under Settings > Battery or ask Siri to do it. However, it’s useful to have quick access to Low Power Mode in Control Center. Navigate to Settings > Control Center > Customize Controls, then tap the + icon next to Low Power Mode if it’s not already there.

  • This is useful to stop all the background activity from apps when you’ve recently set up a new iPhone
Low Power mode

3. Auto-Lock, screen brightness, and always-on display

If you notice “Home & Lock Screen” on your battery usage is higher than you’d expect, it’s good to check those settings.

Auto-Lock at 30 seconds will help you preserve the most battery life. Especially with iPhone 14 Pro having an always-on display, 30 seconds can be worth it.

Navigate to Settings > Display & Brightness > Auto-Lock.

Lowering your screen brightness will also help with battery life, but this will come down to personal preference. You can do that in Control Center (swipe down from the top right corner) or Settings > Display & Brightness.

With iPhone 14 Pro HDR brightness now going up to 1600 nits and outdoor peak brightness going to 2000 nits, this is something to keep an eye on to help keep battery life in check.

Always-on display

We don’t have detailed data yet on how much battery the always-on display with the iPhone 14 Pro and Pro Max uses. Ideally, it won’t eat up as much as it goes down to a 1Hz refresh rate. But if you’re looking to eke out the most battery, turning it off could help a touch.

Head to Settings > Display and brightness > Always On at the bottom. Read about all the fine details in our full guide:

4. Hot and cold temps

Apple says the ambient temperature “comfort zone for iPhone is 32° to 95° F (0° to 35° C). Temps above 95° F (35° C) have the potential to “permanently damage battery capacity.”

Improve iPhone 14 battery life temps
  • Outside of keeping your iPhone from extreme heat, it’s good to remove your iPhone case if you notice it gets hot while charging or restoring from a backup.
  • Meanwhile, temperatures below 32° F (0° C) can temporarily reduce battery life. If you live in a climate with cold temps, keeping your iPhone closer to your body in an inside pocket can help extend battery life by keeping it warmer.

5. Background app refresh

Low Power Mode turns off background app refresh across the board, but you can customize which apps use this feature for a more convenient experience as well as improved battery life. Head to Settings > General > Background App Refresh.

You can also opt to only use a background app refresh on Wi-Fi in addition to Wi-Fi and Cellular or turn the feature off totally. However, most users will find leaving Wi-Fi and Cellular on while customizing which apps are used for a background app refresh to be the best fit.

Turning off Background App Refresh prevents apps that you’re not actively using from updating (until you open them again).

background refresh

6. Location services

Dialing in your location services settings is another way to extend battery life. (It can reduce cellular data use too). Head to Settings > Privacy & Security > Location Services to update the privileges for your apps.

  • Look out for any apps that ask to Always use your location and switch to While using, Ask Next Timeor Never.

7. Push and Fetch

If you choose not to use Low Power Mode, you can manually control Push and Fetch for your email/internet accounts.

Head to Settings > Mail > Accounts > Fetch New Data. One approach is to leave your primary account(s) as push to receive new mail asap, and turn less important accounts to fetch every hour or even set them to manual.

Wrap-up on how to improve iPhone 14 battery life

While it’s no fun to have a bad experience with battery life with a brand new iPhone, hopefully, these tips plus future updates from Apple and third-party apps will reduce battery drain.

Until then, keep an eye on what apps are eating up your battery the fastest, get Low Power mode in Control Center for quick access, and use as many of the settings discussed above as you can without making daily use a hassle.

If you find you’d rather not change many (or any) of the settings, another option is to just pick up a power bank or MagSafe battery pack.

More on iPhone 14 and iOS 16:

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Check out 9to5Mac on YouTube for more Apple news:

TolerogenixX Publishes Three-Year Follow-Up Data from Phase


  • Publication in high-impact Journal of the American Society of Nephrology
  • Results pave the way for a novel cell therapy in organ transplantation

Heidelberg, September 26, 2022 – TolerogenixX GmbH, a biopharmaceutical company developing personalized cellular therapies aimed at achieving sustained immune tolerance to combat organ rejection and autoimmune diseases, today announced 3-year follow-up data of a Phase I trial of its MIC-Lx cell therapy. The results published ahead of print in the Journal of the American Society of Nephrology (doi: 10.1681/ASN.2022020210) indicate that donor-specific immunosuppression after MIC infusion is long-lasting and associated with a striking increase in regulatory B lymphocytes.

MIC cell treatment is a curative approach to achieve a sustained regulation of the immune system in transplant recipients and autoimmune patients. In the process for living donor transplantation, peripheral blood mononuclear cells (PBMCs) of the donor are obtained by leukapheresis. PBMCs are then modified using TolerogenixX´ proprietary MIC technology. Subsequently, the resulting cell therapy product called MIC-Lx is intravenously administered to the organ recipient prior to transplantation.

The publication reports results from a follow-up to post-transplant day 1080 in 10 transplant recipients from a Phase I clinical trial who had received MIC infusions prior to kidney transplantation. All MIC-treated patients had a favorable clinical course, showing no donor-specific human leukocyte antigen antibodies or acute rejections. The four patients who had received the highest MIC cell dose 7 days before surgery and were on low immunosuppression showed persistent donor-specific immunosuppression as indicated by an absence of post-transplant cellular stimulation reactivity when tested against their respective donors. Likewise, a number of markers, including gene expression profiles, suggest operational tolerance in these patients, ie no need for immunosuppression and normal allograft function.

“MIC treatment is leading to an operationally tolerant phenotype of patients with profound suppression of anti-donor T cell responses,” said Prof. Dr. Christian Morath, CSO of TolerogenixX. “The one-year follow-up data published in 2020 already showed excellent safety and tolerability of our treatment, and we are very happy that these favorable results hold up in the three-year follow-up.”

“The results once again demonstrate that we generate an immunoregulatory cell population which carries the promise of exerting a beneficial effect on kidney transplants,” added Prof. Dr. Matthias Schaier, CEO of TolerogenixX.

PD Dr. Anita Schmitt, CTO of TolerogenixX, said: “These new results show that the effect is long-lasting and associated with a striking increase in regulatory B lymphocytes. They underline the importance of MIC-Lx in paving the way for a novel cell therapy in organ transplantation.”

A multi-center Phase IIb trial codenamed TOL-2 enrolling 63 transplant couples consisting of a donor and a transplant recipient is underway.


About TolerogenixX

TolerogenixX is a privately held biopharmaceutical company focusing on the development of novel, personalized therapies for autoimmune patients and transplant recipients. The Company´s proprietary MIC (modified immune cells) treatment is designed to suppress unwanted immune responses in the body, enabling a targeted, specific and sustained immune tolerance. While the current standard of care, ie traditional immunosuppression, is only addressing symptoms and has serious side-effects, MIC treatment is tackling the roots of immune responses and provides increased effectiveness, little or no side effects, significantly increased quality and length of patients´ lives as well as determining cost advantages.

TolerogenixX´ lead compound MIC-Lx has successfully completed a clinical Phase Ib trial in kidney transplant recipients, demonstrating sustained safety and tolerability after a single application while retaining normal immune responses.

The Company was founded in 2016 and is based in Heidelberg, Germany.

About MIC treatment

MIC treatment is a personalized cell therapy approach modulating the immune system via a novel mode of action to achieve a specific and sustained immune tolerance. It can not only be applied to transplant recipients, but also to patients with autoimmune diseases such as systemic lupus erythematosus and multiple sclerosis.

MIC production is fast, safe, and effective. MIC can be manufactured within 12 hours, using cells obtained by leukapheresis. Due to a standardized procedure, MIC production can be scaled up easily and made available globally using the proprietary approach developed by TolerogenixX.

TolerogenixX GmbH
Prof. Dr. med. Matthias Schaier
Im Neuenheimer Feld 162
D-69120 Heidelberg/Germany
[email protected]
Tel. +49 162 2638005

Dr. Ludger Weß / Ines-Regina Buth
Managing Partners
[email protected]
Tel. +49 40 88 16 59 64
Tel. +49 30 23 63 27 68


Ziff Davis: Led By Management Team With Strong Acquisition Track Record (NASDAQ:ZD)


Khanchit Khirisutchalual

Thesis highlight

I recommend going long on Ziff Davis (NASDAQ:ZD) ($71.32 as of this writing). It has a decent digital portfolio that allows it to capture a piece of the digital advertising space, which generates cash to fund management’s acquisition strategy. The strong track record of acquisitions set by management over the years gives comfort that this business is led by a sensible team. I expect it to generate $900 million in adj. EBITDA in FY26, which, based on a 7.2x forward EBITDA multiple, would give it an equity value of $126 per share, which is 78% more than it is worth now.

Company overview

ZD is divided into two business units: Digital Media, and Cybersecurity and Martech.

Its Digital Media division focuses on the technology, shopping, entertainment (TSE), and health and wellness markets, offering content, tools, and services to consumers and businesses through a portfolio of web properties and apps. Trusted reviews of TSE products and services; news and commentary about their vertical markets; And interactive tools and mobile applications that help consumers manage a wide range of health and wellness needs on a daily basis are just a few examples of the content available. This part of the business makes most of its money from click-throughs, commissions on sales linked to clicks, and business leads.

Its Cybersecurity and Martech businesses offer cloud-based subscription services like cybersecurity, privacy, and marketing technology to both consumers and businesses. This segment’s revenues are primarily derived from customer subscriptions and usage fees.

As of 2Q22, Digital Media represents 78% of operating profits and Cybersecurity and Martech represent 22%. In terms of geographic exposure, ZD has 85% of its revenue from the US and 15% from international countries.

Investments merits

Portfolio of digital assets targets audience in a large and growing TAM

ZD primarily provides what are known as “performance marketing solutions,” which tap into corporate ad budgets and generate revenue as long as the leads are converted into sales. ZD’s verticals are high-value markets with a total of $94 billion in dollar TAM that have been growing at very good rates, ranging from the mid-teens to 20% CAGR from 2017 to 2021. There is no doubt that digital advertising will continue to grow at a rapid pace, eclipsing traditional mediums such as newspapers and magazines. However, the competitive landscape is much more difficult because we have the walled gardens of Google (GOOGL), Facebook (META), and Amazon (AMZN), which collectively control more than 60% of total US advertising spend. As a result, it is critical for advertising firms to differentiate themselves in order to capture a piece of the pie, and ZD has the assets to do so.


ZD Core Investor Presentation Aug 2022

ZD’s portfolio of digital assets has some very decent and recognizable brands in their respective verticals. Here are some examples:

  1. TSE includes PCMag, Mashable, IGN Entertainment (IGN), and RetailMeNot.
  2. Health and Wellness includes Everyday Health Group (EHG), What to Expect, and BabyCenter

ZD distinguishes itself from other advertising companies by providing content that informs decisions to a specific audience with a high intent to purchase something via ZD digital properties. People who visit PCMag.com, for example, are likely to be already interested in purchasing a PC, as is BabyCenter.com for women that are already pregnant. The holy grail of marketing is being able to specifically target the group of customers you want to reach.

The advantage of providing something that your customer desperately wants is that you can charge a higher fee, and the customer will pay because he really needs it. High-intent content attracts large advertisers because it generates high-quality leads that result in sales, allowing the high customer acquisition cost (CAC) to be justified. As of 4Q21, ZD’s average quarterly revenue per advertiser was $130k, or $43k per month, which is significantly higher than the average advertising spend on Facebook. We know this is not a one-time occurrence for ZD as the advertisement segment has grown at a 20% CAGR between 2018 and 2021 (source: ZD Core Investor Presentation Aug 2022), largely in line with the industry, indicating that they are maintaining market share. Also, ZD’s customers tend to spend more each year, as shown by the fact that they keep more than 100% of their net advertising.

What makes all of this even more amazing is that, Google, ZD does not need to pay (or pay very little) for traffic acquisition costs because it delivers content on owned and operated properties. In an offline business context, this is analogous to running a food store but without the need to pay rent. This means that profit margins are significantly higher because costs are significantly lower (for example, Google’s TAC is 16% of revenue as of FY21).

ZD’s Martech and Cybersecurity divisions (which account for a smaller portion of ZD’s profits) are mostly subscription models for services such as SEO optimization, cybersecurity, and VPN services. I won’t go into detail because my views on this topic are fairly consistent with consensus. Aside from the fact that the end markets are growing by double digits, I also like this division because of the recurring subscription-based revenue it brings in for the company.

Subscription division

ZD Core Investor Presentation Aug 2022

Strong track record to expand value accretive acquisition into strategic adjacencies

ZD’s strategy for growth is to acquire, own, and operate digital properties with established audiences in order to sell or lease advertising space to businesses (as described above), and then to repeat this process in adjacent markets.

Acquisition strategy

ZD Core Investor Presentation Aug 22

ZD’s acquisition strategy is to acquire, own, and operate digital properties with engaged audiences with the intention of selling or leasing advertising space to businesses (as described above). ZD CEO Vivek Shah stated during the September 2021 analyst day that ZD is primarily a buyer and operator of Digital Media and Internet Businesses. The core tenet is to acquire assets in developing markets at the lower-middle market level with a focus on maximizing free cash flow. The emphasis on FCF is understandable, but it does not imply that ZD should only acquire companies that generate cash flow. In some cases, the target asset may have a very profitable core business unit that is obscure by other loss-making segments. In this case, ZD could buy the asset to grow the profitable segment while cutting the cash-burning segments.

ZD is often the buyer of choice for many sellers because its deal sponsors have a lot of experience (they have worked in the same vertical and with the target for years) and expertise, their decision-making process is quick, and they have a reputation for being decisive. Based on ZD’s acquisition history, management has a proven track record of accquiring companies, reducing unprofitable parts, and reinvesting in profitable segments. ZD typically finds assets for 8 to 10 times pre-synergies EBITDA and has increased EBITDA margins by 60% to 100% (source: DA Davidson FinTech and Vertical Solutions Conference). The number seems high, but it is possible that since these businesses are small (lower middle market with $10–$15 million in revenue), there isn’t much investment needed to get synergies and grow the business that was bought.

acquire history

ZD Core Investor Presentation

ZD’s strong acquisition strategy also allows them to expand into adjacent verticals if opportunities arise. This is especially true for its subscription business, where it buys other companies to reach more consumers and businesses.

IGN’s acquisition of Humble Bundle is an example of this. Humble Bundle is a B&M store that sells video games at bundle prices for indie games, at a price determined by the customer, with a portion of the price paid going to charities, but it has content discovery issues, which IGN solves. This acquisition effectively expands IGN’s reach into the $14 billion indie gaming market (September ’21 Analyst Day). Aside from this synergy, IGN has also launched subscription services in order to increase monetization.

Expand to adjancies

ZD Core Investor Presentation Aug 22


price target

My model suggests a price target of ~$127 or ~78% upside in FY25 from today’s share price of $71.32. This is based on the assumption that revenue growth will return to the historical rate of 17% in FY24e and that the forward EV/EBITDA multiple will be 7.2x in FY25e.


Image created by author using data from ZD’s filings and own estimates

For FY22e, I used the mid-point of management guidance during 2Q22, which was $1.42 billion for revenue and $513 million for adjusted EBITDA. Moving forward from FY22e to FY26e, I assumed revenue could continue to grow at industry levels just like it did in the past, but with a gradual recovery from FY22e to 17% in FY24e.

Fy22 guidance

ZD 2Q22 Earnings presentation

As for valuation, ZD currently trades at 7.2x forward EBITDA, about 20% lower than its 10-year average of 8.9x. I believe this 20% is warranted given the macro environment. Hence, I assumed ZD would continue trading at this valuation in FY25e.


Advertising competition

Despite having a few reputable brands under its belt and carving out a niche for itself in the vast world of digital advertising, ZD is not a huge player that has created a substantial moat around the verticals it operates in. FB, GOOGL, and AMZN will enter the market and take market share regardless of the size of their balance sheets.

Mis-execution of acquisition

This is a problem shared by all serial acquirers; it is common for management to overestimate cost synergies and overpay as a result. Even if the deal is well thought out and will add value in the long run, the market perception of it may be “management overpaid,” sending the stock down. We saw this happen just a few days ago when Adobe (ADBE) acquired Figma, causing the stock to plummet upon the announcement.


To conclude, I believe ZD is worth ~78% more than its value today ($71.32 as of writing). Even though there will be a slight slowdown in growth in FY22e (based on what management says), I think ZD can continue to grow at the same rate as the industry once the macro environment improves. This is because ZD has done this in the past.

An Extensive Shopping List Of The Media That Retailers Are Selling To Agencies


For our Evolution of E-commerce Deep Dive, we break down exactly what brick-and-mortar retailers Tesco, Asda, Sainsbury’s and Boots are offering marketers as they set about monetizing their considerable ad real estate.

Retailers are looking to better monetize their ad real estate, loyalty scheme data and generate insights to provide a better marketing loop for brands in need in guidance.

Retail media is booming. Boston Consulting Group (BCG) estimates that the market will grow by 25% a year over the next five years to be worth $100bn and account for over 25% of total digital media spending by 2026. eMarketer meanwhile forecasts that US retail media networks will exceed $52bn in ad sales by 2023. And it’s not all Amazon any more. According to a study from McKinsey, 80% of advertisers currently use at least one retail media network in addition to Amazon.

It’s time for the nation’s biggest brick-and-mortar retailers to take a slice of the pie. Here’s what they are offering.


Tesco offers the largest and arguably most mature retail media product in the UK. This includes a network of 500 digital screens (the most in the UK) that it claims reaches 75% of its in-store shoppers. Much of this media is newly self-serve through Tesco data hub Dunnhumby Sphere.

It is underpinned by data from the Tesco Clubcard, which is now used in 80% of transactions by more than 20m households in the UK. Tesco says this data can not only help marketers target ads across its vast media real estate, but enable them to shape new products coming to market.

From a media perspective, its website and app saw 65m visits in 2021, opening opportunities in display and search advertising.

Instore, beyond its DOOH footprint, are opportunities for in-store radio promotions and ads on scan-as-you-shop and self-serve units.

Tesco is also talking up co-branded partnerships on Facebook and soon into the world of CTV. And then there’s its insights team, informed by the buying decisions of millions of loyalty card users that can be used to help dictate purchase trends, pricing flexes and offer a level of attribution to all of its media activity.


There has long been a crossover between the retail media developments of America’s Walmart and its former UK subsidiary Asda, from even as early as 2017 with the extension of the private ad exchange, Walmart Exchange. Even then it was promising precise targeting on its online assets using customer data, with Lucozade the first brand to give it a try.

Now, Asda Media Partnerships leverages Asda’s owned and operated platforms to help brands reach customers throughout the online buying journey.

Alex Crowe, who was at the time head of Asda Media Partnerships, recently told The Drum: “As a retailer, we are in a unique position to understand what customers are buying, be it by store, day of the week or time of day , and with what other items.

“So, with the dynamic assets and rich data you can drive customer relevancy at the point they’re making decisions, then provide comprehensive reports on the success of the campaign – both soft measures and harder metrics such as the impact on sales.”

Inside, it offers access to hundreds of digital six sheets as well as further promotion through social accounts and its in-store radio. This is all underpinned by data from the Asda Rewards app.


Meanwhile, Sainsbury’s supermarket retail media footprint is operated by Nectar 360, owner of the Nectar loyalty card.

It recently launched a new self-service offering to support its digital trading platform that will let brands buy its media at their own discretion using Nectar-gathered shopper data across digital media. It has also been working with Publicis-owned CitrusAd to develop the media offering on its website, encompassing display and search ads.

There are also the in-store ad opportunities, some 300+ motion sheets, as well as canvas/print opportunities. All in, Clear Channel estimates this real estate has more than 20m impacts every two weeks.


Morrisons was the last of the big UK grocers to reveal a retail media network that will develop and deliver marketing campaigns for brands, dropping its announcement in September 2022.

It is working with advertisers to create ad campaigns based on customer insight derived from its MyMorrisons loyalty scheme and e-commerce data.

It has yet to reveal the full suite of media space it has to offer, but will have digital inventory across its real estate in some of its 497 stores across the UK and 300+ petrol stations. It will also ramp up its inventory on shopping channels such as Morrisons on Amazon and lean heavily into working with its delivery partners, including Deliveroo.

Its bespoke unit, Morrisons Media Group, offers brands reach in-store and online, as well as “connected campaigns across third-party channels, including digital and social”. This is supported by “dedicated account management and a full-service approach from campaign planning to concept development,” as well as “clear ROI reporting”.

The retailer recently slid out of the ‘Big Four’ retailers, overtaken by Aldi. To be an effective retail media outlet, it must – like any media company – ensure high footfall/viewers to ensure a scale worth buying.


An honorable mention goes to the UK’s biggest pharmacy retailer, Boots, which has long pushed the benefits of the Boots Advantage Card (now more than 25 years old). This scheme brings the data of more than 17 million active users across 2,400 stores and online to brands.

On the table are in-store, app and online advertising, with the digital footprint encompassing 1bn website visits a year. It also offers the opportunity to take co-branded ads into owned and third-party channels in display, video, social, direct mail, email and vouchers.

Said media is easier to buy through the recently formed Boots Media Group, backed by a partnership with commerce marketing organization Threefold.

For more on the Evolution of E-commerce, check out The Drum’s latest Deep Dive.


Navratri 2022: 9 fasting tips tips to stay healthy


Every year during Navratri, devotees fast throughout this Hindu festival in order to pray to Goddess Durga. During this festival, some people keep a fast for just the first one to two days and the last one to two while others keep it for all nine days of the festival. Fasting is not only considered as auspicious during Navratri; It is also a fantastic way to detoxify your body because it aids in flushing out harmful toxins. However, because of the dietary changes, fasting might also make you lethargic or tired. Let us share some Navratri fasting tips for you!

Tips for Navratri fasting

It is crucial to maintain a healthy energy level during fasting if you want to enjoy the festival. Therefore, if you are fasting during Navratri, you need to remember a few key points.

Health Shots spoke to Anupama Menon, a certified nutritionist and food coach from Bengaluru, who curated a fasting meal plan that’ll help you stay fit and fine during Navratri fasting.

Here are 9 tips to prepare your meal for Navratri fasting:

1. Fasting window

Maintain a 14 to 16 hours fasting window everyday and eat in the remaining hours. A popular intermittent fasting example is the 16/8 method. It features a daily 16-hour fast and an 8-hour eating window wherein you can fit in 2, 3, or more meals. You could also do a 14 hours fasting window for 6 days and 16 hours fasting window for 3 days.

2. Eating window

It is simple, safe, and sustainable to do 16/8. Once you enter in your eating window, keep a gap of no more than 2.5 hours between 2 meals, whether the meals are big/small.

Eat healthy while fasting. Image courtesy: Shutterstock

3. Eat healthy

When you eat first in the morning after a 14 or 16-hour window, make sure you eat a good meal, for example, sabudana khichdi or kuttu atta paratha made with potato with a glass of milk/buttermilk. You can also eat fruits that will help detoxify your body. Try not to have any sugar at this meal.

4. Staying hydrated is essential

Keeping yourself hydrated while fasting is very essential as it could reduce hunger pangs significantly. Not only this, drinking water can help beat fatigue and even fainting due to fast. Always keep a water bottle with yourself and keep sipping timely.

5. Cold milk for acidity

Nine days of fasting will definitely help to detoxify your body, but diet changes while fasting can lead to acidity or constipation in some people. To deal with it, drink cold milk and keep acidity at bay. You can drink it at around 4 pm or then at night may help. You can also add lemonade or curd in your diet to deal with this problem.

6. Fruits for fiber

Due to fasting, we tend to eat more snacks. But try to stick to healthy snacks only such as fruits. 2-3 servings of fruit not only keep you hydrated but also gives fiber which helps bowel movement. Include fruits like banana, papaya, apple and citrus fruits like orange. Lemon juice throughout the day is a good idea, especially for the absorption of iron from foods.

navratri fasting tips
Eating fiber-rich food is desirable. Image courtesy: Shutterstock

7. Add sugar but in limits

Once in 2-3 days a bowl or a serving of something sweet will satisfy your taste buds and may also help improve poor energy due to dipping sugar levels. It plays on your mind that you are fasting – it also helps to take away that possible feeling of deprivation. So, a bowl of makhana kheer or sabudana kheer could be great! Remember to consume it in moderation.

8. Nuts for fats

Finally your good fats – make sure you are having a handful of unsalted nuts during the day including almonds, walnuts, pistachio To open your fast in the morning before breakfast, adding one or two teaspoons of ghee/cold pressed coconut oil is the best idea . You could also add unsweetened dry fruits like dates/figs/raisins to your day. Since this diet is zero on veggies, overnight soaked dry fruits could help with the gut.

navratri fasting tips
Eat nuts to get healthy fats. Image courtesy: Shutterstock

9. Coconut water

To add taste to your food items, when eating table salt is restricted in the fasting diet, sendha namak, also known as rock salt, can help. Apart from this, consuming coconut water/banana sometime during the day is a good idea.


Talent Acquisition digital transition crisis – Why Identity Verification is the solution?


Talent acquisition is a planned process of identifying, assessing, and accquiring new employees. It starts with the intent to hire the best-performing resource in the industry. It is a carefully curated technique to fetch the best talent for organizational growth. And unlike general recruitment, it focuses more on quality over quantity.

Lately we have seen the growth of personnel being hired online, from the process of selecting the employees to the interview are all managed and processed online. Talent acquisition processes have plateaued in the digital transformation they need to provide the best employee assistance and experience during the employee onboarding process.

Digital Onboarding and Identity Verification play a huge role when it comes to ensuring secure employee onboarding, and with a quick and easy screening solution, the confidence in hiring the right person increases while customer experience too benefits with reduced fraud in the system.

What is the current state of Digital Talent Acquisition processes?

The Covid-19 pandemic brought a massive transformation in the hiring processes of Talent acquisition companies. Work from home found its ecstatic place in every industry. Many convenient ways to work like working from home, remotely working, and hybrid styles emerged.

And soon, the organization’s HR or Talent acquisition company realized its benefits.

  • The remote work option can positively impact some employees’ performance and retention rates.
  • It can prove cost-effective for the organization; They don’t have to spend on the vast infrastructure to accommodate large-scale employees.
  • It opens up two arenas for Talent acquisition companies that otherwise would not have been possible.
  • Hiring in any region of the country, so cuts geographic barriers.
  • Skilled resources who cannot do ‘work from office’ for personal reasons.
  • Hybrid work structures which require occasional visits to the office, are appealing to many professionals these days.

Therefore, Digital Employee Onboarding is the need of the hour which can cover all kinds of professionals working for the company. The traditional method of onboarding can be time-consuming and some cross-region online resources may have to travel to the workplace for training and documenting the process.
The Talent acquisition company can help the organization in setting up new hires’ digital onboarding and training processes.

It not only saves time but also reduces the manpower cost of training. It also provides flexibility to newly hired to grasp things at their own pace.

What are the challenges involved in Digital Talent Acquisition?

Like other industries, digitalization also brought many developments in Talent acquisition companies. It has instantaneously made the process paperless, and the support of online records saved a lot of time. Now talent sourcing, screening, assessing, and reporting everything thrives under digitalization technology. It is equally beneficial for recruits as they can review policies and procedures online.

Digital technology helps to identify the best candidates quickly and make more reliable hiring decisions. It also reduces the cost of employee onboarding as it majorly replaces hiring staff and paperwork—such as data-based hiring decisions track down the most suitable talent for the role in the company.

However, they, too, are facing digitalization challenges.

  • Fraudulent resumes being shared at the initial stage
  • Identity fraud occurred when a different person gave an online interview while another person came to join.
  • Sometimes what a candidate declares during interviews turns out to be false.
  • As a recruiter or HR professional, personal information must be stored safely, securely, and compliant.

Adapting to Identity Verification technology will ensure that the right candidate is hired for the role. Identity checks help to hire with confidence in a compliant manner. At the same time, candidates know their information is safe and secure.

All industries have integrated layers of screening practices to recruit, especially to fill requirements for remote and hybrid openings. But HR is people-oriented, so a combination of AI and people will aid in hiring suitable candidates with the proper credentials.

How does Identity Verification help Employee Onboarding?

The latest development in identity verification technology enables one to view a single source of verified truth, promoting transparency around a candidate’s background. It makes employee onboarding seamless and robust.

  • start of the recruitment process, before the background check, collect accurate candidate data and pass on this information to the background check and other functions.
  • Background checks include Identity Checks, Address Verification, Employment Verifications, Reference checks, Criminal Record checks, Education Verification, Court Record Verification, Credit Check, Social Media Verification, and Passport Verification.

So, it provides complete background checks for Talent acquisition companies, such as criminal or any legal offensive behavior, misrepresentation of employment, or education record.

AI techniques can also be utilized to calculate whether a person is a better hire than another person by investigating the criteria pattern you put in. The Biometric technique it uses ensures that there is no identity fraud and that the same person who got interviewed gets hired.

What are the Identity Verification tools that help talent acquisition companies or HR?

Following multiple linked identity verification is essential, this ensures multi-step processes are compressed into a 5 second process and the information extracted will surely provide the required details about the candidate.

These methods include industry leading technology that involves AI and ML applications to quickly analyze faces, IDs, and the presence of a person in real-time. Some of the existing verification methods include:

Document Verification: Artificial intelligence is used to extract candidate information through the document submitted, though it is a fast and easy method but not the latest.

Facial Recognition with Biometric Matching: This is the best way to curtail any identity fraud as it gives utmost security against forgery. Advanced technologies are used to match the ID document submitted with the candidate’s live photo taken.

Government Database Verification: Check a candidate’s biographic information or any other information against Credit Bureau Records. Which can help in understanding the past payment records from all credit accounts, including loan repayment to banks & financial institutions. To estimate the credibility of the candidate, it is considered by organizations.

Video KYC: KYC has always been an essential element of the candidate verification process. Over the years, it has progressed from KYC data records to Video KYC identification. It involves face-to-face interaction with the candidate.

The advantage of having Verified information about the candidate boasts the confidence of both HR and employees at the time of onboarding processes

It builds a stable and trustworthy information flow between the employee and HR. This is essential for industries such as banking or telecom, where employees work with sensitive data.

  • Verified digital identity shapes the employee’s credentials, accumulated over the years, even if they work part-time/hybrid/WFH or remotely.
  • An unplanned Identity verification at the time of hiring may invite an unpleasant experience during candidate onboarding or even have legal implications for the organization. So, to avoid any untoward incidence, it is better to be cautious in advance,

How IDcentral can help in the Talent Acquisition process

We have a team of experts who will integrate our Identity Verification solution with your businesses for a secured KYC process and eliminate fraud activities. Our proficient set of tools like immediate Identity verification, Biometric authentication, and an ID driven data extraction will enable your journey from going paperless document to well-verified digital hiring for your organization.

Hand over all your worries about new candidate data security and identity verification. And focus on making the employee onboarding experience exuberant so that the association stays longer and stronger.

Video KYC is integral to biometric verification for an online interview. Please mention this. Liveness detection can also help to ensure the candidate giving an online discussion is not wearing any mask; facial recognition allows recruiters to identify a person with additional attributes like a beard, mustache, changed hairstyle, sunglasses, or extra mole… This part is the hero of the entire content; please write this with good points.

*** This is a Security Bloggers Network syndicated blog from IDcentral authored by SEO EXPERT. Read the original post at: https://www.idcentral.io/blog/talent-acquisition-identity-verification-employee-onboarding

Interactive Digital Marketing Outsourcing Company


247 Digital Marketing Agency based in Selden, NY, is pleased to announce the launch of its all-new website, further highlighting its unique offerings to satisfy the diverse needs of the brands to meet the marketing needs. The website and accompanying brands are the culmination of 247 Digital Marketing’s continued evolution and expansion into the key service offerings in the field of digital marketing to better support the world’s leading brands to place themselves ahead in the industry niche.

The website concentrates on the five main services that 247 Digital Marketing provides to its clients: Search Engine Optimization, PPC, eCommerce Marketing, CRO, and Paid Social Media Services, as a business spokeswoman pointed out.

According to the CEO of 247 Digital Marketing, “Since we teamed up with our first clients in 2010, we have focused on listening to and anticipating their business needs, so we can grow and build digital marketing strategies and solutions to help them not only meet but surpassing their goals.247 Digital marketing’s goal has always been to be the top partner that companies turn to for the tools and clever solutions they require to be disruptive players in their fields.”

In addition to digital marketing, the amiable and skilled team at 247 Digital Marketing is adept at designing and developing effective, eye-catchy, and optimized sites.

The 247 Digital Marketing team is nibble in supporting clients’ marketing and business needs with timely communication and marketing strategies. With the ultimate aim to help the clients, the company’s mission is to provide top-notch digital marketing solutions to their clients.

The first step in this process is for the staff at 247 Digital Marketing to get to know their clients; This aids them in developing an optimized website that will successfully showcase the business in a way that will draw in more clients.

Finally, 247 Digital Marketing is prepared and able to assist business owners who want to discover more about SEM/Google Paid Ads and incorporate them into their marketing plan. They fully appreciate using this approach to assist their clients in obtaining a significantly higher return on investment because they are aware of why it is both cost-effective and efficient.

One of the nation’s fastest-growing PR, creative services, digital marketing, and strategy firms, 247 Digital Marketing has offices in the US, UK, and India. Its small but increasing team reached 50 people nationwide and still accounting. In the last ten years, Matter has garnered multiple awards and has constantly been named one of the best places to work.

Check out the 247 Digital Marketing website and brand design here.

About 247 Digital Marketing

247 Digital Marketing is a brand elevation agency that combines PR, creative services, digital marketing, and strategy to create communications campaigns with lots of content that motivate people to take action and create value. 247 Digital marketing was established in 2010 and has three locations across the globe. It collaborates with the most cutting-edge businesses in the healthcare, high-tech, consumer technology, and consumer industries. Visit https://247digitalmarketing.com/ for additional details.

Media Contact
Mitish Patel
[email protected]
+1 502-509-9398

672 Middle Country Road, Selden, NY 11784

Want to outsource digital marketing services? 247 Digital Marketing is a global digital performance marketing agency providing digital expertise to clients. Contact us today!

This release was published on openPR.