iPhone 14 rumours don’t excite me – here’s how the iPhone 15 could win me back

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Buying the best new iPhone used to be a huge deal. But the current iPhone 14 rumours just don’t excite me. Apple really needs to change that for the iPhone 15 era.

Even before I bought my first iPhone – imported from an eBay seller in Hawaii of all places, then jailbroken and unlocked – the memory of Steve Jobs revealing the original back in 2007 is seared into my memory with the same permanent marker used to document my first driving lesson.

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