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Forget the best dating sites and go with what’s most popular instead


Even if you’ve never used dating apps or websites, you know the big names in the game, from Tinder and Hinge to more classic picks like match and eharmony.

Dating apps and sites have been a pretty common way to meet potential partners, even before the pandemic had us living much of our lives online. In February 2020, the Pew Research Center released data that three in 10 adults have dating apps, a proportion which rises to 48% for 18 to 29-year-olds and 38% for 30 to 49 year-olds. And again, this is all before quarantines and social distancing had us all turning to the apps for human connection.

So when it comes to dating online, where people are finding potential matches isn’t exactly the biggest mystery. However, how people navigate these apps and sites to find the type of relationships they’re looking for can feel a bit less obvious.


Looking for a hookup? Try these.

Even though algorithms are involved, making a connection with someone out of a sea of ​​strangers still involves some degree of luck and patience (who said dating apps couldn’t have some meet-cute magic?). But signing up for the right app can go a long way in helping you find that connection you’re looking for.

How do you choose the right dating app?

Spoiler alert: There’s no one dating app or site that’s better than all the rest. Some are good for more serious relationships, some for hookups, and some for simply seeing where things go.

Eddie Hernandez, a San Francisco-based online dating consultant, has no singular app he tends to recommend. “I get a sense of not just what the ‘best’ app is, but what I think would be the most appropriate with where [clients] are in terms of their dating expectations,” Hernandez said.

Dating can be a dumpster-fire, and online dating can at times feel like the least romantic and most overwhelming way to meet someone. You don’t want to add even more fuel by trying to make things work on Tinder when you already know you’re a more commitment-bound eharmony type.

Ultimately, finding the app (or apps) for your unique expectations is how you can find the “right” online dating experience, and turn that dumpster-fire into the warming flames of love and connection.

What makes an app or site popular?

For the apps that we consider most popular, we took a few factors into account, such as user numbers (wherever applicable), name recognition, cultural significance, and app store chart status. We also paid close attention to which apps were mentioned again and again over the course of numerous interviews with daters.

It’s not common practice for all apps and sites to release hard data on how many active users they have, so considering the multiple ways an app or site can be popular is important to getting the most accurate picture. Plus, while looking just at active user numbers may give you somewhat of a clear breakdown, it doesn’t adjust for the fact that an app like HER, made specifically for queer women, is going to have lower numbers than say, Tinder, despite its undeniable popularity within the queer community.

What’s the benefit of using popular dating apps and sites?

The simple math is that popular apps have larger user bases, which means a greater chance for meeting someone you really vibe with. Yes, using popular apps can mean you’ll spend more time going through profiles of people you’re not super interested in, and yes, it can mean that the whole experience becomes a tad more overwhelming than you might like.

But if you’re willing to take the leap, going on apps with plenty of users means you’ll avoid the situation of running into the same three profiles over and over again. In other words, once you find the app that seems to match your dating expectations, you want to be sure there are actually active profiles on it — otherwise, what’s the point?

Meri Sutton-Hatcher, a 36-year-old quality assurance engineer, uses three apps from this roundup — Tinder, HER, and OkCupid. “I have a pretty niche dating pool. I’m lesbian, polyamorous, and I’m trans. So that really narrows it down, so getting the dating apps that have the largest amount of people on it gives me a better chance of actually finding people I can connect with.”

With other popular apps like Coffee Meets Bagel or Hinge, you’ll receive a limited number of matches or swipes per day, so though you have access to a whole wide world of people you wouldn’t usually, you also don’t have to drown in potential choices.

Is it worth paying for dating apps?

Almost every app or site out there has a paid version which, if you pay attention, to the promo material, might seem like it guarantees that you’ll find your perfect match in absolutely no time at all. In reality, finding a person you actually click with — whether that’s casually or for a long-term commitment — can take some time, even if you are paying a few extra bucks a month.

That might just have you leaning toward sticking with the free versions, but there are some benefits to paying. If you find that the sheer amount of options is overwhelming or you simply want to minimize your swiping time, many apps’ paid features allow you to curate your matches and see who matched with you first, so you can save time in the actual searching process .

Multiple dating app users we spoke to for this article mentioned that they liked Match(opens in a new tab) and harmony(opens in a new tab) because everyone on the site is a paying user. When you’re spending your dollars on finding a partner, you drop the pretense that you’re there to just kill some time — likely, other people just like you are looking for something serious. Ultimately, paying for apps really depends on how much time you want to spend online dating and what you’re looking for, but it’s a decision that’s definitely worth weighing.

As for other considerations when selecting from popular apps and sites, we’ve done the heavy lifting for you — check out our top 10 picks below, in no particular order.

Your guide to cold weather illnesses this winter | LMH Health


As temperatures drop and people spend more time indoors with each other, the likelihood of spreading a virus increases. Additionally, our immune systems are generally less effective during the cold winter months, and some viruses survive better in cold and dry environments. Learning about these common cold-weather illnesses and the ways to protect yourself from them will help you and your community stay happy and healthy this winter.

What are common cold-weather illnesses?

Hallie Kretsinger, MD

According to Hallie Kretsinger, MD, a physician with the Internal Medicine Group at LMH Health, viral respiratory illnesses like the common cold and influenza are more prevalent in the winter. The symptoms for these conditions can range anywhere along a spectrum of very mild to very severe symptoms. Be aware of these illnesses in the coming months:

  • Common cold: this term is used to describe mild respiratory symptoms such as runny nose, congestion and mild cough.
  • Flu: Influenza virus infections generally result in more severe respiratory symptoms than the common cold, such as fever, headache, body aches and more severe cough.
  • Bronchitis: the inflammation of the bronchial tubes which bring air to the lungs. It is caused by a viral infection but usually can be the result of a bacterial infection. Symptoms include cough, production of mucus, fatigue, shortness of breath, slight fever and chills, and chest discomfort.
  • Pneumonia: the inflammation of the air sacs of the lungs. It can also be caused by either viral or bacterial infections. Catching a more mild illness like the common cold can make you more susceptible to conditions like pneumonia. Symptoms include cough, fever, shortness of breath, chest pain, fatigue, nausea and vomiting (especially in young children), and confusion (especially for older individuals).
  • Respiratory syncytial virus (RSV): a common respiratory virus that causes mild, cold-like symptoms. While most people recover in one to two weeks, RSV can be serious for infants and older adults.
Rashid Riaz, MD

Rashid Riaz, MD

According to Rashid Riaz, MD, a pulmonologist with Lawrence Pulmonary Specialists, certain groups might be more at risk for experiencing complications from these viruses.

“Individuals over the age of 65 or with certain health conditions such as heart disease, lung conditions such as COPD or asthma, or people with compromised immune systems may be at a higher risk for more severe illness from conditions like the flu or RSV,” said Dr. Riaz.

Even if you aren’t a part of a higher-risk group, it is still important to be aware of these conditions and monitor any symptoms in order to receive the right treatment.

“If you are experiencing mild to moderate symptoms that do not improve, or if you are experiencing severe symptoms, you should contact your doctor,” said Dr. Kretsinger.

Prevention and treatment

The best way to keep yourself healthy is by taking precautionary measures to prevent getting sick in the first place. Due to the pandemic, these measures have become more important than ever, and they can protect you from other viral respiratory conditions like the ones mentioned above.

“Last year, we actually had a very mild flu season which is likely attributed in some part to people wearing masks and avoiding close proximity to others. I think the pandemic showed us that if you wear a mask and increase social distancing, you can decrease not only COVID-19 but other illnesses as well,” said Dr. Riaz.

Besides frequent and thorough hand washing, wearing a face mask when around others and avoiding large gatherings, receiving the flu and COVID vaccines can also provide protection and/or reduce severity of symptoms as well.

As for treatment of respiratory viruses, mild cold symptoms can be managed with rest, hydration and over-the counter medicine. Antiviral medications can be used to treat influenza infections, so if you suspect you have the flu, contact your doctor to see if you should be tested. You should also contact your doctor if you suspect you have bronchitis or pneumonia, as further evaluation may be required to diagnose and distinguish between viral and bacterial forms in order to determine the most appropriate treatment.

Respiratory viruses and COVID-19

Because COVID-19 is also a viral respiratory infection, it shares many of the same symptoms with other respiratory viruses that are common in the winter. This can cause people to misdiagnose a more serious condition, like a COVID case, as the flu or a bad cold, and could lead to further spread of the virus if not treated properly.

Jennifer Clair, MD

Jennifer Clair, MD

Jennifer Clair, MD, a physician with Total Family Care, shared that it is important to stay home from work or school and be tested for COVID if you begin to experience symptoms like the ones listed above.

“Because of the pandemic, we want to be sure that those who are suspected of having COVID are isolating to prevent further spreading of the virus,” said Dr. Claire.

Dr. Clair also mentioned that treatment for influenza is most effective when started within the first 48-72 hours of onset symptoms. People at high risk for serious illness from COVID may be considered for monoclonal antibodies, a therapy which is also time dependent.

By taking care of your own health this winter, you also help keep your own community healthy and reduce stress on essential medical workers.

“COVID-19 has placed considerable strain on the medical system. In order to prevent hospitals from becoming overwhelmed and thereby allowing them to provide adequate care to patients with COVID-19 (and all hospitalized patients in general), we need to minimize hospitalizations for other preventable conditions such as influenza infection,” said Dr. Kretsinger.

If you don’t already have a primary care provider, you can schedule a “Establish Care” appointment through any LMH Health clinic so that you have a medical professional to contact if you become ill and need further evaluation. Visit https://www.lmh.org/primary-care to find a physician near you.

Isabel Ashley is an intern with LMH Health Strategic Communications.


Quitting smoking may improve mental well-being


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Stopping smoking does not negatively impact mental well-being. Justin Paget/Getty Images
  • According to the results of a recent systematic review, quitting smoking may produce positive health effects in a matter of weeks.
  • The review found that people who quit smoking had a greater reduction in anxiety, depression, and symptoms of stress than people who did not.
  • If accurate, these findings could help motivate millions of people looking for more reasons to quit smoking or avoid stopping for fears of negative mental health or social effects.

Each year, smoking cigarettes claims the lives of more than 480,000 people in the United States and more than 8 million people around the world. And, according to the World Health Organization (WHO), smoking is the leading cause of preventable illness, impoverishment, and death worldwide.

Smoking rates have been falling substantially over the last 50 years, particularly in high income countries, with the rate of tobacco use now at 19.7% in the US in 2018. In contrast, this rate remains stubbornly high (36.7%) in people with mental health issues.

Some people believe smoking offers mental health benefits, such as reducing stress and anxiety. In one study, it was not just smokers who thought this but also mental health practitioners. Around 40–45% of mental health professionals assumed that smoking cessation would not be helpful to their patients.

Some also believe that mental health symptoms would worsen if they quit smoking. Many smokers worry that they will lose social relationships, either from the irritability that can occur early on during smoking cessation or because they view smoking as a central part of their social life.

According to the Centers for Disease Control and Prevention (CDC), nearly 40 million people in the US continue to smoke cigarettes.

This is why a group of researchers set out to explore how smoking impacts mental health precisely. Their review appears in the Cochrane Library.

“Smokers often believe that cigarettes are the crutch they need when they feel low, but there is good reason to think that smoking is actually making them feel worse,” said Dr. Gemma Taylor, the review’s lead author.

“The daily cycle of waking up with cravings, satisfying the cravings through smoking, only to be back wanting another cigarette within hours has an understandable impact on how people feel.

“But get past the withdrawal that many smokers feel when they stop, and better mental health is on the other side,” she continued. “From our evidence, we see that the link between smoking cessation and mood seems to be similar in a range of people. And most crucially, there is no evidence that people with mental health conditions will experience a worsening of their health if they stop smoking.”

If these findings are confirmed, they could offer hope to millions of people afraid to quit smoking for fears of experiencing severe mental health symptoms.

Knowing that quitting smoking can improve mental and social well-being within weeks could also help keep individuals motivated during withdrawal.

Nicotine, the primary active ingredient in tobacco cigarettes, can briefly improve mood.

When someone inhales smoke, it takes around 10–20 seconds for nicotine to reach the brain. Once there, it stimulates the release of dopamine.

Dopamine is a neurotransmitter associated with positive feelings. It tends to improve concentration and mood, relax muscles, and reduce stress. These properties give most people an almost immediate feeling of relaxation.

But the positive effects of nicotine wear off quickly.

When someone smokes, it temporarily reduces withdrawal symptoms. This means they must keep smoking at the same rate to avoid withdrawal. This cycle of positive and negative symptoms helps drive nicotine addiction.

But smoking can not provide any long-term or meaningful positive benefits.

Scientists have identified links between mental health and smoking. For instance, one report found that people with mental health disorders smoke at two to four times the average rate of the general population.

Other studies have shown associations between depression and smoking, but the relationship between the two is likely to be complex, and scientists need to carry out more research to understand the details. Depression is a persistent risk factor for nicotine dependency across age groups.

In the recent review, researchers examined the findings of 102 studies. For inclusion in the review, each study had to last for at least 6 weeks and track participants whether quit smoking or not, plus any mental health changes. The studies either had to have a control group or be a long-term follow-up study of smokers, some of whom quit and some who did not.

In total, the review included data from more than 169,500 participants.

Most of the studies surveyed the general population, while several included people with mental health conditions. Some of the studies gathered information from participants with physical or health conditions, pregnant people, or those who had recently undergone surgery.

Based on their analysis, the team concluded that, contrary to smokers and some practitioners’ fears, quitting smoking compared with not quitting did not experience depression, anxiety, and symptoms of stress.

The review also found some evidence that quitting smoking promoted positive feelings and mental well-being. The team concluded that stopping may even have a small positive effect on social well-being.

A sub-analysis of three studies showed a pooled reduced likelihood of 24% in developing mixed anxiety and depression in the future and, based on two studies, a 44% reduced chance of developing anxiety alone. The studies on future diagnoses of depression were too dissimilar to calculating a summary result.

It is worth noting that the team had high confidence in the overall finding that quitting tobacco does not worsen mental health symptoms.

However, they were less confident in their results regarding the mental health benefits of stopping smoking — the calculated likelihood of these findings was very low to moderate.

Their confidence in the link between quitting smoking and improvement in mental health symptoms was very low for depression and low for anxiety.

This is because the studies included in the review used different methods and ways of assessing mental health symptoms, making it harder to combine the results. The authors also note that certain studies had limitations and design flaws.

The research duration also varied drastically between studies, ranging from 6 weeks to 6 years.

More robust, uniform research is needed to understand the true relationship between mental health, mental health symptoms, and smoking.

During a pandemic may not seem like the time to quit smoking. But now may just be the right time, according to Deborah Arnott, Chief Executive of Action on Smoking and Health.

“After the year we’ve all had, some smokers might feel now is not the time to stop. The opposite is true — put smoking behind you, and a brighter future beckons. Using nicotine replacement, whether patches, gum, or vapes, can help deal with any withdrawal symptoms, which last at most a matter of weeks,” says Arnott.

“Be confident that once you’ve put smoking behind you, not only will you be healthier and wealthier, but you will feel happier too.”

The American Lung Association offer tips for cutting down and quitting smoking successfully. They say that every smoker can quit, and they will help find the technique that works for every individual smoker.

Overweight Woman Slammed for Demanding Boyfriend Diet With Her: ‘Red Flag’


The internet has sided with a man after his girlfriend accused him of not supporting her weight loss journey.

With thousands of responses and upvotes, the story captured attention after it was posted on Monday by Redditor u/mygftoldmetolosekg.

In the post, the man explained: “My girlfriend has been steadily gaining weight to the point of obesity. [The] doctor told her to lose weight because she would occasionally feel light-headed.

“Yesterday we were meeting for our date. She was late for 15 minutes, so I grabbed an ice cream. I was hungry because I went to the gym. I lift like 4 times a week.”

When the girlfriend arrived she noticed the ice cream but did not mention it. When the couple arrived at the restaurant, the Redditor decided to order rice, chicken, and vegetables and upsize the meal, getting 25 percent more, while his girlfriend ordered a salad.

A file photo of a salad on a table, left, and a picture of a man looking annoyed at his girlfriend over a dinner table, right. The internet has slammed an overweight woman for demanding that her boyfriend diet with her.
Zolga_F/Prostock-Studio/Getty Images

According to the Centers for Disease Control and Prevention (CDC) using pre-pandemic data, over 41 percent of US adults aged 20 and over were obese.

Obesity-related conditions include heart disease, stroke, type 2 diabetes, and certain cancers. Meanwhile, the estimated medical cost of obesity in the US according to the CDC was nearly $173 billion in 2019.

When the waiter arrived, the girlfriend told him: “I don’t think he is having the meal upsize. Change it to normal.”

When the waiter looked at the original poster, he replied: “I will be having it upsize.”

Once the waiter left, the girlfriend expressed her disapproval and said: “Why upsize? You just had an ice cream.”

“I just went to the gym, I am hungry,” replied the boyfriend.

“Then it’s easier to lose weight,” she said. But the Redditor replied: “You are the one that is supposed to lose weight, not me.”

Upset, the girlfriend left the restaurant and did not speak to her date until a phone call a few days later.

“Are you ready to apologize?” said the girlfriend on the phone. “Do you know how hard it is to lose weight if you weren’t supportive?”

“What do you want me to do? I was hungry,” replied the boyfriend.

The girlfriend suggested that they lose weight together, but the Redditor disagreed with her approach. “If you wanted me to lose weight with you then you should join me in the gym too,” he told her. “I worked my butt off in the gym. You just ordered salad and thought you would magically lose weight.”

Audibly upset, the girlfriend hung up, and the man took to Reddit to ask “Am I The A**hole?”

But Reddit users mostly sided with the man—telling him that he did nothing wrong.

“NTA,” wrote one user. “She’s not allowed to control you or what you put in your body. Just because she needs to restrict her calories doesn’t mean you need to. Sorry she was upset—but she’s being completely unreasonable.”

“All bets were off when she tried to change your order for you as if you were a child,” wrote another commenter.

One Redditor said: “If she needs to lose weight that’s on her. She doesn’t get to dictate your diet, and then say that you need to lose weight with her.”

“I spent 9 months losing weight through diet and exercise,” shared another user. “I never expected my husband to do the same.”

“Weight loss does not mean forcing everyone around you to lose weight with you. The fact that she just straight-up thought she could now control your diet without even discussing it with you is a huge red flag,” wrote another Redditor.

Newsweek has reached out to u/mygftoldmetolosekg for comment.

Nasal Drug Delivery Technology Market Size, Scope and Forecast


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Merck & Co., Inc., Novartis AG, Glaxosmithkline PLC, Johnson & Johnson Services, Inc., Pfizer Inc., AstraZeneca PLC, Aptargroup, Inc., Aegis Therapeutics LLC, 3M, Becton, Dickinson and Company.

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Nasal Drug Delivery Technology Market, By End-User

• Hospitals
• Home Health Care

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• Allergic and Non-Allergic Rhinitis
• Nasal Congestion
• Vaccinations
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UNIT Value (USD Million/Billion)
SEGMENTS COVERED Types, Applications, End-Users, and more.
REPORT COVERAGE Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
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About Us: Verified Market Research®

Verified Market Research® is a leading Global Research and Consulting firm that has been providing advanced analytical research solutions, custom consulting and in-depth data analysis for 10+ years to individuals and companies alike that are looking for accurate, reliable and up to date research data and technical consulting. We offer insights into strategic and growth analyses, Data necessary to achieve corporate goals and help make critical revenue decisions.

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We, at Verified Market Research, assist in understanding holistic market indicating factors and most current and future market trends. Our analysts, with their high expertise in data gathering and governance, utilize industry techniques to collate and examine data at all stages. They are trained to combine modern data collection techniques, superior research methodology, subject expertise and years of collective experience to produce informative and accurate research.

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Viruses Can Survive in Freshwater by “Hitchhiking” on Microplastics


Scientists have proven for the first time that viruses can survive and remain infectious by binding themselves to plastics in freshwater – raising concerns about the potential impact on human health.

Rotavirus, which causes diarrhoea and an upset stomach, was found to survive for up to three days in lake water by attaching itself to the surfaces of tiny beads of plastic pollution, called microplastics.

The study – led by the University of Stirling – is the first of its kind to explore the issue using water taken from the natural environment – with previous research focusing only on the spread of such viruses in sterile hospital settings.

The new findings form part of the wider £1.85 million Plastic Vectors project – funded by the Natural Environment Research Council (NERC) – which is investigating how plastics in the environment can help transport bacteria and viruses, and the impact that may have on human health .

Professor Richard Quilliam, lead researcher on the project at the University of Stirling, said: “We found that viruses can attach to microplastics, which allows them to survive in the water for three days, possibly longer.

“Even if a wastewater treatment plant is doing everything it can to clean sewage waste, the water discharged still has microplastics in it, which are then transported down the river, into the estuary and end up on the beach. We weren’t sure how well viruses could survive by ‘hitch-hiking’ on plastic in the environment, but they do survive, and they do remain infectious.

“Microplastics are so small that they could potentially be ingested by someone swimming, and sometimes they wash up on the beach as lentil-sized, brightly colored pellets called nurdles that children might pick up and put in their mouths. It doesn’t take many virus particles to make you sick.

“And if the viruses then release themselves from the plastic into the water or the sand, their persistence in the environment is increased.”

The researchers tested two types of viruses – those with an envelope, or “lipid coat” around them, such as the flu virus (they tested bacteriophage Phi6), and those without: enteric viruses, such as rotavirus and norovirus (they tested rotavirus strain SA11). They found that in those with an envelope, the envelope quickly dissolved, and the virus was deactivated, whereas those without an envelope successfully bound to the microplastics and survived.

“Viruses can also bind to natural surfaces in the environment,” said Professor Quilliam. “However, plastic pollution lasts a lot longer than those materials.

“This research is very much a proof-of-concept for more research into how long pathogens can survive by binding to microplastics, as we only tested for three days, and what happens to them next.”

Reference: Moresco V, Charatzidou A, Oliver DM, Weidmann M, Matallana-Surget S, Quilliam RS. Binding, recovery, and infectiousness of enveloped and non-enveloped viruses associated with plastic pollution in surface water. Environ Poll. 2022;308:119594. doi:10.1016/j.envpol.2022.119594

This article has been published from the following materials. Note: material may have been edited for length and content. For further information, please contact the cited source.

PGN Completes 38 Glorious Years Offering Marketing, Advertising, and Website Design Services in Detroit


PGN Agency – Branding and Website Design Agency Detroit

PGN is a reputed agency offering marketing, advertising, and website design services in Detroit to help clients keep their audience engaged.

ROYAL OAK, MICHIGAN, UNITED STATES, June 28, 2022 /EINPresswire.com/ — PGN, a website design, and branding agency based in Michigan, recently completed 38 years in the industry. The company has been in the creative space since 1984. The team seemed nothing less than excited while making this announcement. The company is led by a group of professionals driven dedicated to bringing ideas to fruition.

PGN Agency has spent years doing branding, marketing, and advertising. At PGN, the team works tirelessly to make sure the client gets the best exposure. The company helps brands establish their voice and image by crafting stunning websites, propelling their online presence, curating attention-grabbing collateral, and listening to who they are and where they want to go. Doing so helps businesses inch closer to their long-term goals while strengthening their presence in their niche market.

One area in which PGN excels holds expertise in ad creation. The team at PGN invests its creativity and expertise in creating compelling ads. Their photography and videography services bring the right combination of vibrant color, crisp focus, atmospheric lighting, and the skill to capture the perfect moment, the perfect pose, and the ideal telling detail. Whether to address a fundamental need, sell a product, pitch an idea, or tell a story, the team helps clients convey their message in the most captivating ways possible. To ensure the best visibility, PGN delivers search engine optimization services that deliver results while maintaining the site’s good standing, the integrity of its content, and the quality of its performance.

“You are more than just a client; you are like family. The attention to detail goes way above and beyond what you would expect, regardless of services. Our company is enjoying great success because of PGN Agency,” says Steve Morris from Faze Tool.

PGN has been instrumental in writing success stories for clients since its inception. The company excels in everything a brand needs to send its message to its audience and keep them engaged.

For more information, visit https://pgnagency.com.

About – PGN Agency is a results-driven marketing and advertising agency based just outside Detroit, MI. As a full-service marketing and advertising firm in Detroit, the company offers branding and rebranding, social media, web design, photography, and more. From creating a long-lasting impression on people to taking a brand to the next level, the team helps brands put themselves at the forefront of their industry and connect with their customers emotionally.

Media contact:
1504 East 11 Mile Road
Royal Oak, MI 48067
Tel: 248.414.6860

PGN Agency
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Web design and SEO specialist in Milton Keynes


From Dragon’s Den to your local business – this 22 year old is bringing massive success to businesses in Milton Keynes

A young entrepreneur who started coding at just 10 years old is now running one of the fastest growing website and SEO businesses in Milton Keynes.

Reece Hussain has worked with numerous brands in the town, including the Dragon’s Den superstars Barking Bags. And helping local SMEs grow is at the heart of everything he does.

Reece, who started his business aged 19 and now has taken on a team of four, said: “I chose to set up in Milton Keynes because the town is vibrant, and filled with energy and ambition.

Web design and SEO specialist Reece says: “Milton Keynes is vibrant, and filled with energy and ambition.”

“We are too ambitious, and look for that in people we do business with. We worked with a business coach in Milton Keynes who was so impressed with what we do he bought 20 per cent of the business and became a shareholder.”

Barking Bags – which creates dog-walking accessories – approached Global Exposure firm ahead of their appearance on Dragon’s Den to help them prepare for anticipated extra website traffic.

With just four weeks notice Global Exposure helped them get their eCommerce store ready, set up systems to capture lost revenue in abandoned carts and maximised SEO opportunities.

What happened next was astonishing

Reece said: “I took my laptop to the launch party as the TV show screened to share with them in real time how the public were reacting to their business idea on Dragon’s Den. Barking Bags had 25,000 people on their website at the one time, and we made sure that everything was absolutely perfect for that moment.

“In that one day alone over200,000 people visited the Barking Bags website, and they achieved £30,000 sales before the episode had finished.”

A new method for monitoring stock levels helped save £15,000 in revenue by alerting customers to when out of stock products were available again, making this a true Milton Keynes success story.

“The Global Exposure team have helped us take our business to the next level and we couldn’t have done it without them. Our company, Barking Bags were recently on Dragons’ Den and in preparation we had to make sure we had a website fit for purpose and maximizing on SEO opportunities.

“Global Exposure took this on, even putting in the extra hours needed to make sure we were ready for whatever came our way after the appearance on the BBC. They helped set up the Shopify system to streamline sales, advising us on what applications would best suit our needs and also where not to waste money on apps that weren’t necessary.

“We’ve always found them easy to work with, easy and helpful and would have no hesitation in recommending them to other businesses.” Debbie & Rob, Owners of Barking Bags

The Global Exposure story

The firm specialises in building websites which are SEO focused from day one, rather than building a website and then trying to build in SEO wasting extra time and money. As well as owner Reece the firm employs a designer, developer, SEO specialist and project manager.

They were awarded SEO Agency Of The Year Award 2022 and won Most Innovative Web Design Business Leader of the year award in 2022.

The expanding client base covers all areas of the UK, but mostly concentrates on Milton Keynes, with clients ranging from start-up firms, health providers, estate agencies and more.

And whether your firm is looking to see turnover hit seven figures, or are a sole-trader looking to get a busy diary, Global Exposure can help.

Reece added: “I worked with one local tradesman and it has been transformational for his business. By giving him a fresh website and domain name, and helping him be discovered on search engines, he now gets 15 enquiries every single day.”

Why Google Analytics and Google Search Console Show Different SEO Data


As the saying goes, “That which is measured, improves.” Thus, it’s no surprise that all of the best search engine optimization (SEO) minds use platforms like Google Analytics and Google Search Console to monitor organic search performance. However, if you spend enough time with the data, you’ll begin to notice inconsistencies when comparing the data from each.

Why are the number of clicks from Google Search Console completely different from sessions on Google Analytics? Which one should I use? Since these track platforms things like clicks, ranking position, sessions, leads, and revenue — all valuable tools to see how a website’s organic search performance grows over time — these questions are crucial to understand.

The truth is that each analytics platform measures slightly different things, and you should use both in different ways.

The first separating factor between Google Analytics and Google Search Console is driven by keyword availability. Simply put: Google search Console has reliable data on keyword performance for organic search and Google Analytics does not.

Eight years ago, in 2013, Google Analytics introduced secure search technology measures intended to protect searchers’ privacy. These measures resulted in the query string — the keyword searched for — being stripped from the referral string that Google Analytics uses to measure performance.

Unfortunately for SEO, this privacy measure blinded Google Analytics to the keywords being searched for. The vast majority (upwards of 95%) of sessions have since been lumped under the “keyword (not provided)” umbrella. The resulting fractions of countable keyword data are not enough to be statistically significant and cannot be used for optimization purposes.

Google Search Console, however, does not suffer from that same issue. Its interface is clunky and limited, but you can connect Google Search Console and Google Analytics so that you can use the reporting features of Google Analytics to analyze your Search Console data.

Google Analytics is not the only measurement platform that is blind to important data, however. Google Search Console’s fatal flaw is that it’s not able to collect data on transactions that produce leads and revenue. There is no way to get accurate data on the connection between the keywords searched for and whether the visitor transacted once they reached the site. By connecting Google Search Console and Google Analytics you can see transaction data by landing page, however.

Another striking difference is how Google Search Console clicks are simply measured differently from Google Analytics sessions. In fact, a single click can result in multiple sessions. If a user visits a website, becomes inactive for an extended period, then resumes activity later, this single visit could be measured as multiple sessions. Alternatively, a user could click on a link twice in a short amount of time and only count for a single session.

The simple truth is that these two measures — clicks in Search Console and sessions in Google Analytics — are inherently different, and should not be compared against one another.

So adding all of this up, what do we see? The fact of the matter is that neither Google Search Console nor Google Analytics is more valid than the other. When you see inconsistencies between the two platforms, don’t assume that one is generating inaccurate results. They simply measure different things. Keeping this in mind, the best SEO minds will pull the information they need from both platforms when optimizing and measuring performance.

Google Search Console is the gold standard for Google keyword data, and Google Analytics is the best place to go for conversion and revenue data.

Advertisers, Pay Attention – Interactive Ads Boost Performance


Digital video advertising and other interactive formats are booming – but where should advertisers be turning their attention to stand out from the crowd? We caught up with Yahoo’s ad creative team to unearth the creative ad formats that work best for brands and explore just why they deliver such strong results.

The extent of the media industry’s resilience in the face of the Covid-19 pandemic is now fully apparent. Global ad spend bounced back by an impressive 15.6% last year, driven by increased spending through digital channels.

One of the most significant trends driving the growth in digital advertising is the continued rise of interactive ad formats

And that digital advertising investment is expected to hit 60% of the total for the first time in 2022 as people spend longer online, both shopping and being entertained. Across all devices, the average internet user aged 16-to-64 is online for six hours and 58 minutes per day, according to a recent report.

One of the most significant trends driving the growth in digital advertising is the continued rise of interactive ad formats, including video advertising. In Europe, especially, the digital video market is showing marked acceleration and now accounts for close to 40% of all display spend. Analysts predict that innovations in video quality will continue to fuel this development.

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It’s no coincidence that digital video advertising and other interactive formats are booming because this is driven by clear user demand. If they’re not buying products online then they’re viewing and interacting with video and other immersive content across trusted news sources, social media platforms, entertainment and gaming channels. It makes sense, then, that advertisers are turning to video and interactive advertising formats to attract the attention of these users.

The research gap

In recognition of the growing impact and effectiveness provided by online advertising formats, Yahoo partnered with Magna and IPG to show just how interactive ads grab a user’s attention in a world where increasing numbers of brands are vying for consumers’ attention on their phone, computer and other digital screens.

These interactive ads come out on top at 49% when users were asked to describe why an ad grabbed their attention, according to The Interactive Effect – the study from Yahoo, Magna and IPG.

This followed on from findings that emerged from Yahoo’s own in-house ad creative team, which established that Carousels and the Native Tiles ad format were the clear winners for grabbing a user’s attention and driving better results for advertisers. The later research, in 2021, uncovered the same outcome. Carousels still remain the best way to drive interaction and engagement with a brand’s ad creative on desktop and mobile.

Yahoo’s ad creative team have unearthed more detail on the formats that work best for brands and just why they deliver such strong results.

High engagement with Carousels

Carousels remain the top feature to deliver high engagement within a brand’s ad creative on desktop and mobile, with interaction rates for advertisers, which include Renault in France, over 10 times higher than the next best feature, according to Yahoo Ad Creative Benchmarks, 2021.

“Carousels allow advertisers to convey multiple messages about their brands or products within the same experience and therefore help better inform and educate audiences,” explains Russ Williams, senior solutions engineer, Yahoo Creative Studios. “Video formats were also seen to have a high impact on engagement with two times better results than gamification.”

Keeping attention through video

Video also retained a significant proportion of the attention of audiences in 2021, with users spending on average 34 seconds interacting with an creative ad that included video, according to Yahoo. Spirits Kiosk, the specialist online shop offering a range of spirits, saw this level of uplift in a multi-market campaign booked through Yahoo’s UK team.

“Video is clearly the favorite when it comes to drawing users in for an extended period of time and offers variety when expanding the reach of campaigns due to the ability to combine display, native and video in one place,” says Williams.

Spirits Kiosk, the specialist online shop offering a range of spirits, saw this level of uplift in a multi-market campaign booked through Yahoo’s UK team.

“There’s no doubt that interactive ads perform better than static ones,” says Emile Ward, co-founder, Spirits Kiosk. “We feel like we’ve only tested a few ideas, but it’s clear that being able to show context and that it’s possible to make drinks at home easily is a big advantage from a retail point of view. Consumers often perceive cocktails as being complicated to do – interactive campaigns can help demonstrate what they can make, how, and with which brands in an engaging way that removes barriers. That context is where we found video to be a powerful tool.”

Winning with gamification

Gamified ads continue to perform well as a feature that delivers high engagement. Quizzes and branching narrative video formats are two emerging requested by advertisers, driven by the knowledge that gaming is one of the largest user habits to in the past two years.

“Embracing this new habit can help lead to greater brand awareness and deliver more of your message across key formats with users spending at average 13-seconds engaging with the ad,” says Williams.

Yahoo’s insights across 2021 continued to show that adding interactivity into digital advertising creative can really help boost performance. At a time when the media industry is calling for greater evidence of the effectiveness of specific formats, this should make advertisers sit up and pay attention.

Check out the Yahoo Ad Showcase to explore Yahoo’s full creative capabilities with real-world examples and to get started building campaigns with Ad Creative Tech.