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What Triggers Asthma? 4 Common Triggers and How to Avoid Them


  • Some things that trigger asthma are tobacco smoke, mold pets, and dust mites.
  • To avoid dust mites, you should keep the humidity in your home below 50%, wash your bedding in water that is 130º F or higher, and reduce the number of soft surfaces in your home where the mites may live.
  • If you’re allergic to dogs or cats, consider getting an air filter for your home which can get rid of some pet dander in the air.
  • This article was medically reviewed by Osita OnugaMD, thoracic surgeon and assistant professor of thoracic surgical oncology at John Wayne Cancer Institute at Providence Saint John’s Health Center in Santa Monica, California.
  • Visit Insider’s Health Reference library for more advice.

There are almost 25 million Americans living with


. Asthma is a condition that involves wheezing and extreme shortness of breath. When you come into contact with something that triggers your asthma, it can lead to inflammation in your airways and potentially cause an asthma attack.

But not everyone’s asthma attacks are triggered by the same situations. The most effective way to ward off asthma symptoms is to know and avoid your triggers.

Asthma is linked to allergies

Allerges and asthma are very closely tied, according to Geoffrey Chupp, MD, a pulmonologist and professor of medicine at Yale School of Medicine. He says the most common form of asthma is allergic asthma, which is asthma caused by exposures to allergens that the patient is allergic to. This accounts for about 60% of asthma cases.

“The allergic inflammatory response is activated when the allergen gets into the airway. Not all patients with allergies get asthma, but all patients with allergic asthma have allergies,” says Chupp.

That being said, an asthma patient doesn’t have to be allergic to something for it to trigger an asthma attack. According to Chupp, irritants like smoke, fumes, and perfumes can commonly trigger attacks in anyone with asthma.

Here are four of the most common asthma triggers and how to avoid them.

The trigger: Tobacco smoke

Smoke from any burning substance is an irritant that can cause inflammation in the airways, Chupp says. This can lead to coughs and bronchospasm, which is when the airways that connect to your lungs contract and spasm, often causing wheezing and making it hard to breathe.

Secondhand tobacco smoke is one of the most ubiquitous examples of smoke irritants. It also contains over 7,000 chemicals which can further irritate your airways.

How to avoid it

As much as possible, stay away from people who are smoking, and of course, do not smoke yourself. If it’s unavoidable to stay away from smokers, like if you live with family members who smoke, urge them to smoke outside of the house for your safety.

Chupp also recommends washing all clothes that have been exposed to smoke. This should be done because of the presence of thirdhand smoke, which is chemicals left behind by tobacco smoke, even long after the smoke itself is gone.

Like secondhand smoke, thirdhand smoke can still trigger asthma. Not only can thirdhand smoke linger on clothes, but it can also be found on other soft surfaces in your home such as furniture, drapes, carpets, and bedding. All of these should be thoroughly cleaned regularly to reduce risk of inhaling these harmful particles.

The trigger: Mold

Mold, or, more specifically, mold spores, are problematic for people with mold allergies and asthma. Mold spores are essentially tiny seeds that mold disperses in the air. They’re common, widespread, and cause reactions in the airway when inhaled, says Chupp. But mold spores usually only trigger symptoms if you’re allergic to that specific type of mold.

How to avoid it

Chupp says mold can be difficult to avoid since spores are so widespread. However, he recommends steering clear of damp, humid areas that are likely to be moldy, such as basements. You should also take care of your home and clean it regularly to get rid of mold.

The American Lung Association recommends having proper ventilation and keeping humidity levels in your home below 50% so mold is less likely to grow and spread. You can also use a humidity monitor to track humidity levels and add a dehumidifier to dry out any room that is especially humid.

Since the bathroom can be a breeding ground for mold, you should clean the bathroom with products that are meant specifically for killing mold, such as RMR-86 Instant Mold & Mildew Stain Remover or Skylarlife Home Mold & Mildew Remover. You can also check out Insider Reviews’ lie of top-rated bathroom cleaners for mold and grime. However, use caution since cleaning products can cause asthma symptoms or an asthma attack. Make sure, when using cleaning products, to work in a well-ventilated area and use a mask or respirator to stop you from inhaling chemicals.

Additionally, the CDC says to check for water leaks, as these can be a culprit for causing mold to grow under your floors or behind your walls. That said, if you aren’t positive if it’s mold in your home causing your asthma attacks, call in a mold inspection specialist to see how much mold is actually in your home, says Sharon Anoush Chekijian, MD MPH, a doctor and associate professor of Emergency Medicine at Yale School of Medicine.

The trigger: Dust mites

According to the Asthma and Allergy Foundation of America, dust mites are one of the most common triggers for asthma and allergies. It’s actually the dust mites’ feces and their decaying bodies that contain the allergens. So yes — if you’re exposed to this irritant, it’s likely that you’ve got fecal particles in your airways, which can cause the reaction.

The mites themselves are extremely tiny and cannot be seen with the human eye. There are likely hundreds of thousands of dust mites in your home. They like to live in areas where human skin cells are shed, because this is what they feed on.

Five spots where dust mites are likely to live in your home:

  1. Bedding
  2. Pillows
  3. Carpets
  4. Upholstered furniture (such as couches and chairs)
  5. Drapes and curtains

How to avoid it

Dust mites are pretty much everywhere, but they thrive in humid conditions and on soft surfaces. Therefore, similar to mold, you can try to reduce the amount of dust mites in your home by keeping your humidity level below 50%. To track humidity levels, you should keep a humidity monitor in your home.

Additionally, Chupp says it’s crucial to wash sheets, comforters, and pillow cases in hot water once a week to kill the dust mites. Wash the bedding in hot water, around 130º F to kill the mites and remove the allergens. Using hypoallergenic mattress and pillow covers can also help.

Furthermore, you can reduce the amount of soft surfaces in your home where dust mites may live, such as removing carpets, curtains, excess pillows, and stuffed animals. If you use area rugs, be sure to wash them regularly in hot water. Chekijian also says to change filters, like from AC units, and clean out air ducts like those in heaters.

The trigger: Pets

Pets are a common trigger for allergies and asthma. However, contrary to popular belief, it’s the pets’ dander, urine, and saliva — not their fur — that causes the allergies and asthma attacks.

Pet dander is especially pesky because the particles are tiny and lightweight, which means they can remain airborne for a longer period of time than other larger allergens like mold spores or pollen.

How to avoid it

If you can’t part with your snuggle buddy, Chupp recommends keeping your pets off of your bed, or out of your bedroom altogether. He also says to use HEPA (High-Efficiency Particulate Air) filters, which can help trap irritant particles like pet hair and dander. Again, as with the other triggers, cleaning the house thoroughly and regularly can help reduce the number of irritants that are lying around.

You should also talk to your doctor about any medications that may help you be comfortable and safe at home. A Chekijian says you might need to use an antihistamine or your inhaler more regularly.

If you don’t have a pet but are looking to get one, search for a hypoallergenic animal. They won’t be completely free of allergens, but they can have significantly less. They’re bred to minimize allergens and triggers like dander, pet hair shedding, and secretion of surface oils. According to the American Kennel Club, pets with non-shedding coats will produce less dander, since dander is attached to pet hair.

Lastly, if you’re going to someone’s home for the first time, Chekijian says you should ask if they have pets first so you can plan accordingly, perhaps by taking an antihistamine beforehand.

Other asthma triggers

These are not the only triggers, but they are five of the most widespread ones. Chekijian says some other asthma triggers are:

  • Smoke from campfires or indoor fireplaces
  • Vapor from an e-cigarette
  • Pollen
  • Fragrances
  • Changes in weather
  • Exercise

Be mindful of your symptoms and take note of what could be causing them. An allergist can run allergy tests to help you figure out what you are allergic to and better what triggers your asthma, and then you can be equipped to handle possible triggers.

Speak to your doctor about when you should be taking antihistamines and using your inhaler. Above all, always have your inhaler handy in case of emergencies.

My Life With Moderate to Severe Atopic Dermatitis


By Ashley Ann Lora, as told to Stephanie Watson

I was diagnosed with atopic dermatitis when I was 2 years old. I don’t remember much of it at that age, but my parents sure do. The redness and bumps on my face are obvious in almost every photo of me from back then. It’s very clear from those pictures just how much the condition truly affected me.

I remember sleeping with my parents to try to keep myself from scratching my skin all night. I missed a lot of days of school, especially when it got severe.

There were so many things I felt like I couldn’t do because of eczema. It stopped me from playing sports, hanging out with my friends, and doing what “normal” kids do. I shed a lot of tears during that time.

Finally, there was a moment when the eczema went dormant. It was the best 2 years of my life up to that point. For the first time, I was able to grow out my nails and wear short-sleeved shirts. I truly believed that my eczema was gone. But then, on a family trip to an amusement park, I got super sick and the eczema came back with a vengeance. My dream of being eczema-free was gone in a matter of hours.

Tests and Treatments

Because eczema and allergies are closely related, I went through allergy testing. My doctor made all these little pricks on my back and applied different substances to see if I was allergic to them. There must have been 50 or 60 different marks on my back. I was allergic to almost every one of them, including trees, grass, and even certain types of rubber.

I went to a lot of doctor appointments from elementary school all the way up to high school. But from high school to college, I had given up on doctors because every visit was the same. I’d go into the exam room, the doctor would look at my skin, and within 5 minutes I’d walk out with a prescription for topical steroids.

The steroids would help temporarily, especially when my atopic dermatitis got really bad. But it felt like a Band-Aid, because eventually it would come back even worse. Then I’d have to go through the whole process again.

I had a love-hate relationship with mirrors growing up. I didn’t feel good about myself for a very long time. It was hard. Eczema affected me physically, socially, and psychologically. It felt very lonely because I thought I was the only one in the world living with this condition.

My Healing Journey

November 2014 was the beginning of my healing journey. I was in the middle of one of the worst flares of my adult life. I tried going through the same routine of using topical steroids, but this time it didn’t work.

I said, “enough is enough” and started doing my own research on eczema. I learned about topical steroid withdrawal and started to go through that process. It was rough. I had used steroids for more than 20 years. When I went off them, I had severe withdrawal symptoms that left me bedridden for almost a year and a half.

I lost half of my hair and part of my vision. My skin looked like a combination of snake and elephant skin. I shed so much that I constantly had to vacuum my bed and every corner of my house. It was like my body was going through a process of transforming itself.

In the middle of withdrawing from steroids, I got into a clinical trial of the biologic drug dupilumab (Dupixent). That was a game-changer. With that drug, I was finally able to start enjoying life. My skin was the clearest it had ever been. I felt normal!

In 2017, my skin was doing so well that I started to withdraw from dupilumab. I wanted to see how my skin would do without it. I wouldn’t recommend that approach for everybody, but I had confidence that my body could heal itself.

I’m currently not taking any medication. I’ve been focusing on more holistic practices like meditation, therapy, exercising, and eating foods that make me feel good. I’ve learned what works for me by seeing what has worked for other people.

Regaining Control

The biggest lesson I’ve learned during my journey is that my eczema is correlated with my emotions. A lot of people say stress triggers their eczema. For me anger, sadness and depression trigger it, too. As I’ve become more aware of my emotions, I see how they affect me and I’ve learned to control them through meditation and breathing.

Years ago, I let eczema take over my life. I would get into an itching cycle and my whole world would crash down around me. I lost a lot of who I was because of it. I don’t remember much of my childhood because the eczema was so traumatic and it consumed so much of what was good about my life.

I’ve done a full 180 since then. When I began accepting my eczema and figuring out how I could work with it, I got my life back. There was even a point when I began referring to my eczema as “she.” She became my best friend. When she flared up, I would ask her how we could work together to heal. By personifying my eczema and relating to her instead of seeing her as my enemy, I started healing more quickly.

I still flare up, but atopic dermatitis no longer controls what I get to do on a particular day. My condition is no longer the deciding factor in what I wear, where I go, and who I hang out with.

In 2015, I started calling myself an eczema warrior. I am a warrior, in a sense, because I’ve courageously conquered my eczema (mentally more than physically) and continue to do so. I’ve come to terms with my eczema. I’m proud of her and I’m proud of how far we’ve come together.


Why Choosing Auto Insurance from USAA Is a Great Idea


When someone thinks about auto insurance, they usually think about the typical insurance agencies. This type of insurance has been around for a long time and is very reliable, but it can also be expensive. USAA is a company that specializes in USAA auto insurance. The company was originally founded in 1922 with the goal of providing high levels of customer service and low fees for their customers. They are a very attractive option for people who want to save money on their auto insurance and still receive top quality service.

In this article, we break down the pros and cons of USAA Auto Insurance. Using specific examples from car insurance rates across 50 states, they evaluate how much membership costs, what benefits it offers, and whether or not you should consider switching insurance companies. USAA has been in business for over 80 years and is a reliable insurance company. They were ranked as the #1 company for customer satisfaction by JD Power and Associates. This USAA Auto Insurance review will give you all the information to compare USAA’s coverage options with other companies.

What States Have the Lowest USAA Rates

According to USAA, the states where its rates are the lowest are Hawaii, New Mexico, Alaska, and Delaware. These states have lower average rates than other states in the US. USAA has also made it a priority to offer great rates to military members and their families. We interviewed Laura Adams, Insurance & Finance Analyst at AutoInsurance.org, to know more about USAA Auto Insurance policies and what makes you qualify for them.

In addition, USAA offers some discounts and benefits that make it an appealing option for car insurance. For example, USAA offers Military Appreciation discounts that range from 5% to 15%. In addition, USAA offers a one-time $250 discount when you enroll in its Gold Plus plan. USAA is a nationwide auto insurance provider, and they offer rates in all 50 states. One of the benefits of USAA membership is that you can use their rates to compare quotes from multiple providers. When you shop for auto insurance, it’s important to compare rates from different companies to find the best deal. USAA has consistently been ranked as one of the lowest-cost providers in the country. Their rates are often 20% or cheaper than the industry average. This makes USAA a great option if you want to save money on your auto insurance policy. Plus, USAA has a wide variety of coverages and options available to members. This means you can find the perfect policy for your needs. Whether you need liability insurance, comprehensive coverage, or roadside assistance, USAA has you covered.

USAA auto insurance rates are typically the lowest in states where the company has a large presence. USAA is the only major national car insurer that offers policyholders discounts in every state. In addition to offering the lowest rates, USAA also has some of the best coverage in the country. This includes coverage for theft, collision, and comprehensive and liability insurance. Policyholders can also choose from add-on features, such as roadside assistance and rental car reimbursement. So if you’re looking for an affordable and reliable car insurance provider, look no further than USAA.

How Long Does It Take to Process a Claim Using USAA?

USAA is one of the most reputable auto insurance companies in the United States. They have a fast claim processing time, which is impressive given the number of claims they process each year. Most claims are processed within a few days. If you have a claim that requires more than a few days to process, USAA will notify you and explain the reason for the delay. All claims are thoroughly investigated to ensure that you are compensated for your damages. Suppose there is any question about whether or not you are eligible for compensation. In that case, USAA will contact you to discuss the matter further. USAA is one of the most popular auto insurance providers in the United States. They offer different policies, including auto, home, motorcycle, and pet insurance. One of the benefits of using USAA is its fast claim processing. It usually takes just a few days for a claim to be processed. This is thanks to their team of experienced insurance professionals. If you have an accident, don’t worry – USAA has covered you. They have a wide range of coverage options that will protect you financially if something happens. In addition, they offer roadside assistance and rental car coverage. So you can be sure that you’re always covered when you need it the most.

What Is USAA’s Payout for a Claim?

USAA Auto Insurance provides coverage for vehicles, accidents, and personal injuries. Their payout for a claim is generally higher than other insurers. USAA pays up to 100% of the auto insurance deductible for vehicle accidents, plus $10,000 per person covered in the accident. If you are at fault for an accident, USAA Auto Insurance will also pay up to $25,000 in damages to the other party. Personal injury claims through USAA have a maximum payout of $250,000. In addition to these general payout amounts, several exceptions can increase or decrease your payout. For example, suppose you have comprehensive or collision coverage with another insurer. In that case, USAA will not pay any benefits on claims made through those policies. USAA Auto Insurance provides a payout for a very good claim compared to other insurers. USAA pays out 95% of the claim’s actual value, which is much higher than most other insurers. This means that you are unlikely to lose money if you have a claim with USAA.

Does USAA Offer Discounts, and What Are the Terms of This Discount?

USAA offers some discounts on auto insurance. The most common discount is the USAA Military Family Discount. This discount applies to auto insurance for military members and their families. The terms of this discount vary depending on the state in which you live, but typically it is available at 10-15%. In addition, other discounts are available, such as the USAA Auto Insurance Student Discount. This discount applies to students who have established good credit and are licensed for at least two years. Finally, USAA offers some other discounts specific to certain types of drivers. These include the USAA Driver Safety Discount and the USAA Vehicle Protection Discount.


USAA Auto Insurance is a great choice for car owners in the Phoenix area. The rates are very reasonable, and the coverage is top-notch. We would recommend USAA to anyone looking for auto insurance in the Phoenix area. If you are looking for a car insurance company, USAA is a great option. USAA offers a wide range of auto insurance products and has a long history of providing quality service. In addition to offering great auto insurance products, USAA also offers excellent customer service.

For over 90 years, USAA has been providing for their members. With a wide range of insurance and other services, USAA is the go-to provider for all your financial needs. While it may seem expensive for some, it’s worth the extra money for the peace of mind you are receiving, providing you with the best customer service. Furthermore, all members are eligible for the services being offered, which means that all members can receive the great benefits. Plus, USAA’s partnerships with other companies makes getting discounts on car insurance that much easier.

Media Contact
Company Name: AutoInsurance.org
Contact Person: Laura Adams
Email: Send Email
Country: United States
Website: https://www.autoinsurance.org/

Choosing the Right SEO Agency for Enterprise SEO


Choosing the right SEO agency can be a daunting task in itself.

Considering the complexity of what is needed from an enterprise SEO agency adds an entirely new level that can be overwhelming.

With so many SEO agencies popping up all over, how do you know which ones truly know how to optimize a website with the latest in Google’s algorithms without trickery or spam?

My experience over the last 20 years has found me on both sides of the fence.

I started my career building an SEO agency from a few people and a handful of clients to more than 500 clients and 100+ employees in less than a year.

Cut to several years later (2006) and I’m on the other side for classmates.com (at the time a very large company) and interviewing for agencies to provide extra support.

Since then I have worked for Concur, Smartsheet, ADP (managing usedcars.com), Nordstrom, Groupon, and now GitHub.

With each enterprise organization I manage SEO for, I bring in a consultant and an agency (if there isn’t already one on contract).

The jump from working with a small to medium business into a large organization with corporate bureaucracy is not easy for anyone, especially an agency.

Partnering with an Enterprise SEO Agency: What You Need to Know

A big factor in how your enterprise SEO agency will perform for you is having a clear understanding of what you will need them for once they are onboarded.

Setting up expectations during the RFP process will not only help you weed out the capable from the not-so-capable, but will set you and them up for success in the long run.

Drafting up a business case with your agency and tools for SEO will help you get organized on your needs and what your plan is for your agency going forward.

The business case will also help communicate expectations with key stakeholders and gain buy-in.

Where to Find Enterprise SEO Agencies to Choose From

I personally have a list of agencies that follow me with new in-house roles and I recommend agencies as a consultant for clients depending on their needs.

Agencies will always say they can do anything but, from my experience, I know who can do what better and will always recommend accordingly.

If you don’t have your list, a tweet to SEO pros, or a post to a Facebook Group asking for recommendations can help.

If you have time, attend a few conferences (eg, SMX Advanced, Pubcon, Mozcon) to gather your list.

Peruse the booths, talk to speakers from agencies on the topics that your needs focus on, and talk to other attendees.

Get to know other SEO professionals at an enterprise level and ask them who they use, who they like, and why they like them.

If you are planning on reviewing a large number of agencies for a specific need, then a Request For Proposal (RFP) is needed, but not always necessary.

As long as you are clear on what your needs and expectations are, you shouldn’t have any problem during the review process.

Allow each agency to chat with you one on one about your expectations, and present to a larger team as a second step.

I usually like to get a list of what the other teams would expect (in Groupon’s case, we had five SEO teams plus several business verticals across the global organization I needed to coordinate with).

This requires several meetings upfront but saves time and follow-up from unexpected questions when it comes down to the agencies presenting.

What Makes an Enterprise SEO Agency Different?

Agencies with enterprise-level experience will usually skip past the obvious fixes since they have an understanding that there could be business reasons for them.

An example is the Nordstrom website. It’s a blaring SEO issue that anyone going to “nordstrom.com” is redirected to “shop.nordstrom.com”.

I’ve always said that any SEO that didn’t bring that up doesn’t know SEO.

However, they should:

  • Continue with the understanding that there could be a business reason.
  • Follow up with the impact vs. effort it would take to fix it.
  • Be open to feedback with any pushback (or explanation) the SEO team might give during a review.

An agency that hasn’t worked with a complex, enterprise-level site might not understand that:

  • It isn’t as easy as it appears.
  • The business might not support it.
  • There could be legal reasons.
  • The fix might not be scalable.

Enterprise agencies will also understand that the level of engagement for a larger company might be higher than most of their smaller clients.

Enterprise SEO agencies need to be proactive since the SEO team at the company is more often distracted by all of the work that needs to get done.

Regular check-ins and open communication are critical to the success of the relationship. I have always worked best with agencies that have local offices and/or make frequent in-person visits.

The best agency I have ever worked with has an SEO manager that:

  • Sits in the office under contractor status with their own desk, company email, logins to tools, and reporting.
  • Attends regular meetings between engineering and verticals across the organization.

In the end, the relationship is that of an extension of the team that regularly communicates, proactively suggests growth strategies and foundational fixes, and follows through to ensure the work is getting done.

Managing Your SEO Agency

The key to managing your enterprise SEO agency is to keep the levels of communication flowing.

Give them the tools and access they need to become successful and help them champion any work they need through.

Too many times I have inherited strong and capable agencies that fell quiet with no actual work done in a matter of weeks, or even months.

Frustrations were on both sides, to no one’s fault.

Contracts are always signed with positive optimism and a solid plan. But with communication dropping, and little to no support, the agency can’t be successful – and your SEO will fall short.

Set up expectations and a plan (roadmap) of deliverables that the agency should follow.

Be supportive where you can when they need you to be, and follow-through with other teams the agency needs to complete work as promised.

Have at least weekly check-ins with a clear list of what they are working on, what your team is working on, and expected delivery dates.

Talk through where you all are at with tasks for each, and always end with any recommendations they might have to keep the work flowing.

Monthly check-ins with key stakeholders always help to hold everyone accountable.

Other teams can make use of the agency, but also need help understanding their role in work that needs to be done.

I like to end each quarter with a report on tasks completed and ROI on the projects or tasks completed more than 3 months prior.

In some cases, I have seen weekly, monthly and even daily reporting, but then the agency becomes a reporting agency rather than an SEO agency, and when the contract is up it isn’t renewed.

Find your sweet spot for communication and expectations, adjust as needed, and review the contract as often as you all feel it is necessary.

When you all are working together then you will see the success for SEO that both sides are there for.

Featured Image Credit: Paulo Bobita

Plugins, Tips & Proven Tactics


WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more.

Enterprise businesses require a scalable, credible, and reliable website to earn top domain authority and stay competitive.

While many organizations have turned to expensive solutions that often run up the budget and offer limited support, better options exist, like WordPress.

What started as a blogging platform ten years ago, WordPress is now the most popular content management system globally. With over 30 million enterprise WordPress websites live, the platform has grown to 65.2% CMS market share and continues to evolve year over year.

So, what makes WordPress suitable for enterprise businesses? There are many benefits – but at the top is how it can contribute to your SEO strategy to build trustworthiness and credibility in search results.

Let’s dig into all the top reasons WordPress is right for your enterprise and the tips you need to know to get started.

Image created by author, December 2021

Is WordPress Good For Enterprises?

Since WordPress is open source software, your business has access to endless designers, developers, and specialized agencies, on top of a massive community that is all willing to cooperate and troubleshoot.

With millions of WordPress websites live, the user community allows you to leverage best practices and implement them within your own system – instead of relying on inconsistent customer service or a limited FAQ page from closed-off systems.

Here are a few reasons why WordPress is great for enterprises:

  • Ongoing support as opposed to proprietary systems that provide more flexibility and customization.
  • Robust content editing experience with WordPress Gutenberg and accessibility standards.
  • High-level security that keeps you protected against cyberattacks.
  • Scalable infrastructure with consistent themes and plugins to help reach your goals.
  • Huge costs savings by not having to pay hefty licensing costs compared to competitors like Adobe, Magento, and HubSpot.

WordPress is designed to stay and support enterprises.

Developers have downloaded over 81 million versions of WordPress. They have also created over 59,000 plugins and 9,000 themes. This is a testament to the core WordPress development team’s ability to improve the platform and meet modern business needs.

WordPress Benefits For Your Enterprise SEO Strategy

SEO is an essential part of your business’s digital strategy. To drive qualified website traffic, you need to ensure your content management system can handle the visibility and searchability you need to scale.

Luckily for you, WordPress SEO is well-optimized to help you increase user engagement and boost rankings in SERPs.

Not only does it include several built-in features that help you better optimize your site, but there are several plugins to establish authority much easier.

Check out these nine WordPress SEO highlights:

  • Permalinks: Customize your permalinks with targeted keywords to increase your CTR rate.
  • Metadata: Automatically add title and meta description to every post or page on your website to improve your position.
  • Images: Optimize your images by using keywords in the ALT text and improve your page speed by editing the size – not to mention 20% of all US web searches happen on Google Images!
  • User experience: Develop a well-designed site that enhances the user experience to increase pageviews, conversions, and session times.
  • Site speed: Select the right themes and plugins that help you maintain a fast-loading time.
  • Mobile-friendly: Use a mobile responsive theme to ensure it’s the same quality as the desktop version for a better user experience.
  • Social media: Increase your brand visibility by including social media share and follow buttons on your website.
  • Integration: Seamlessly integrate your WordPress site with other software like G Suite, Google Analytics, ConvertKit, and more.

When it comes to SEO, WordPress has all the tools you need to optimize your enterprise website with reliability and scalability.

Top 7 WordPress Plugins And Tools To Help You Become An SEO Rockstar

With 75% of people never going beyond the first Google search page, having an optimized site is an absolute must.

What’s the most significant way WordPress boosts your SEO rankings? Plugins.

WordPress plugins and tools optimize your site to boost SEO efforts and improve site security, performance, and speed.

But, with so many different plugins and tools in the market today – how do you choose the right ones that will improve your site’s visibility?

To help you avoid a SEO disaster, let’s take a look at the top WordPress tools and plugins for search optimization.

1. All in One SEO (AIOSEO)

Made popular by over two million users, AIOSEO offers a comprehensive toolkit and setup wizard for you to establish SEO settings for your website quickly. The checklist includes features like meta tag generators, titles, descriptions, rich snippet schema markup, and XML sitemaps.

For tech-savvy users, AIOSEO gives you complete control of Robosts.txt, local SEO, RSS videos, video and photo optimizations. It also enterprises to assign user roles to employees or contractors.

2. BrightEdge

BrightEdge provides AI-powered data-driven solutions to help you manage your SEO and content performance to convert more users into customers.

You can leverage BrightEdge throughout every stage of content optimization: discovering your target audience’s search demand, creating impactful content, and measuring results to scale.

With powerful data insights like share of voice, opportunity forecasting, and ContentIQ your content is more likely to capture your audience’s attention and boost SEO efforts.

3. Semirush

As one of the best SEO tools in the market, Semrush allows you to find all the organic keywords and search terms that your website can rank. It also provides a competitive analysis of how your competitors rank, so you know how to gain an edge over their SEO strategy.

With Semrush’s Writing Assistant Tool, you can also improve your existing WordPress content with targeted focus keywords to help you make the top 10 results.

4. Yoast SEO

Yoast SEO lets you easily update descriptions, titles, and social media images throughout your website. With a user-friendly platform, Yoast SEO automatically creates an XML sitemap to make it easier for search engines to crawl your website and import data from other plugins.

You also have complete control of your site breadcrumbs and premium loading times.

5. Ahrefs

Ahrefs is an all-in-one SEO tool that helps optimize your website, analyze industry content, and study your customer’s top keywords to help you improve.

With Ahrefs, you can track your ranking progress and learn from your competitor’s content to deliver a high-ranking website that builds authority.

Additionally, Ahrefs provides enterprise-level support with unique features like multiple user seats, personalized customer support, daily updates, and more to help your business grow globally.

6. NitroPack

With over one million websites using NitroPack, it’s safe to say that performance plugins can positively impact your SEO presence. NitroPack helps increase your Speed ​​Score by 69% and improves your Core Web Vitals you can provide a better experience to users.

It provides advanced features like caching, built-in CDN, and HTML optimization in a user-friendly platform.

7. MonsterInsights

Instead of relying on SEO assumptions, MonsterInsights provides you with all the insights you need to improve search rankings by connecting Google Analytics to your WordPress site.

MonsterInsights shows you top content, how users interact on your site, and connects ecommerce SEO.

Also, MonsterInsights provides over 100 data points to help you make better marketing decisions through real-time analytics.

More Tried And True WordPress SEO Best Practices For Enterprises

With 40 to 60 billion estimated Google searches in the US each month, your enterprise needs to focus on an on-page and off-page SEO strategy.

There are 5.6 billion searches on Google each day.Image created by author, December 2021

On-page SEO includes creating valuable content, adding targeted keywords, and having metadata on every website page or post.

On the other hand, off-page SEO involves building links on third-party websites to improve your site’s trustworthiness, relevance, and authority.

To help you get started, here are a few additional on and off-page SEO best practices for your WordPress site:

  • Use a dedicated focus keyword for each page and include it in key places like your titles, first paragraph, and the URL.
  • Write valuable and authentic content that not only delights your users but signals to search engines that you’re a credible enterprise.
  • Choose a theme that supports SEO best practiceslike headings or title tags, and offers your users a simple customer experience.
  • Select a plugin that develops an automatic Google XML sitemap to help search bots easily crawl your website.
  • Start building backlinks with other high-ranking websites through content partnerships, guest blogging, and directory profiles.
  • Protect your site against third-party attacks by using SSL and HTTPS for enhanced WordPress enterprise security.
  • Take advantage of local SEO features by creating a Google My Business and using localized keywords in your content.

Now, search engines keep getting more intelligent, and for enterprises to improve rankings, you need to keep up.

Using the right plugins is a great start, but staying on top of the algorithms, monitoring your traffic daily, and implementing SEO best practices will help ensure you drive users back to your website.

Scale Your WordPress Enterprise Website With SEO

Is WordPress enterprise-ready?

Combined with powerful plugins and themes, WordPress’s content management system is more than ready to handle the needs of a complex enterprise website. With WordPress, you can scale your website with flexible infrastructure and reliable SEO features.

WordPress is one of the best platforms for SEO. Not only does the system provide SEO features, but the plugins available make it easy for your website to start building authority and boost your overall rankings.

With a higher ranking, you’re more likely to drive the right traffic back to your site that converts into future customers.

More resources:

Featured Image: RoBird/Shutterstock

A needed push into remote auditing


Accounting professionals have debated how, or if, to conduct audit work from remote locations for years, but the COVID-19 quickly accelerated the pandemic when travel and in-office work suddenly became infeasible for most. We spoke with the leaders of three small firms about the lessons they learned when they increased remote auditing work during the pandemic, including what they plan on continuing or doing differently as they move forward.

Below is their advice, as well as input from Jennifer Wilson, the co-founder and partner of ConvergenceCoaching LLC, who has long been advising accounting firms to embrace remote auditing.

Many of the assets being audited are digital and they can access and assess [them] from anywhere,” Wilson said. “Remote auditing doesn’t mean 100% remote. It doesn’t mean no client contact or in-person meetings but means doing most of the audit work remote [physically] from the client location.”

Wilson’s consulting firm conducted its latest biennial Anytime, Anywhere Work survey in 2020 and found 61% of the 223 CPA firms surveyed plan to conduct more than half of their audit work remotely in the future. That same question, when asked pre-pandemic, only had 17% of firms indicating they’d conduct the majority of their audit work away from client locations.

Remote audit preference

Taking the plunge into remote auditing work were two small firm owners, Zoe Davis, CPA, president of Davis & Company CPAs in Mount Pleasant, SC, and Adam King, CPA, founder and CEO of King Consulting Group in Raleigh, NC

For this audit season, many of Davis’s clients indicated they preferred remote audits. “We will be scheduling our calendar-year ends on a case-by-case basis, depending on how the clients feel, but we expect 85% of our audits will be remote again this year,” Davis said.

King found remote work created more efficient experiences for staff and clients.

“It is a different operating environment, because audit teams are not sitting at their clients’ for months, which many clients don’t love,” he said. “It is a remote world, and I promote the fact that our firm can be remote all the time but also be available to clients if they want us to be on-site.”

Building relationships during on-site audits can be more challenging when auditors are not interacting with clients who are pressed to find space for visiting auditors, or when fieldwork is compressed into a short period of time.

“Clients value time spent building the relationship and getting valuable advice from their auditors, but that isn’t usually happening during fieldwork, which can be done more efficiencies from the firm’s office in many, many cases,” Wilson said.

Having the option to do parts or even all of an audit remotely can also help retain CPAs who may become overwhelmed with frequent travel over time, Wilson said.

“Audit staff who have significant commutes or travel to clients burn out over time, especially as they start families, and it creates fragility for firms,” ​​Wilson said. The quality of audits is likely to suffer more from staff turnover than from being done remotely, she suggested.

Off-site and on-site mix

While there were positive things learned early in the pandemic, and some clients like remote audits, Lesley Kelly, CPA, partner at DarverKelly LLP in Greenville, SC, said she is determined not to be fully remote.

“Our firm is a collaborative and extroverted group, and because of our personalities we have cultivated clients who want and communications,” she said. “Audit is a two-way street, with auditors providing a resource to clients by sharing information, which happens more easily as we spend time together.”

However, she is being considerate to her clients and staff and taking COVID-19 precautions to protect them if they do go on-site.

King said he found remote work cheaper for his clients and firm and provided his employees and contractors with a more flexible work environment.

Wilson, however, recommended keeping pricing for remote work at the same level that in-person work would command, minus any applicable travel costs. The value to the client and quality of the work will be the same whether or not a CPA is at the client’s facilities, and it’s important to have pricing reflects that, she said.

Embracing technology and new work structures

Kelly and Davis noted certain audit requirements may be challenging to incorporate into a remote financial statement audit and they cannot be sacrificed. Auditors need to exercise their best judgment in those scenarios and ensure that the necessary or required procedures are properly completed.

Review of documentation, inquiries of management, and observation of client activities are areas that can be difficult to achieve using Zoom, while observing activities in real time provides valuable information, Kelly said.

“Our auditing standards must be met in these areas,” Kelly said. “It is important to discuss how that can be done during planning, because we may not be able to maintain a completely virtual audit from a quality of work standpoint.”

Some firms have taken a creative approach, Wilson said, employing drones and other technology for inventory control. She suggested having a video kickoff meeting before the audit to explain to the client how the auditor will work, introduce any shared technology, and give information about next steps and due dates. Some firms have even purchased technology for clients to help with video access or to digitize paper documents more easily.

If auditors face difficulties getting the data they need when remote, she suggested setting up a standing video meeting each day at the same time to bring attention to unresolved items or concerns and keep the clients focused on what’s needed next. That approach can be used as well when managing a remote or distributed audit team, by having a daily check-in for progress and to keep things moving.

Davis’s firm uses video chats, more emails, and phone calls to gather information and does a lot of work off-site. Occasionally they have to schedule in-person walkthroughs, internal control discussions, or an inventory observation.

“As a result of COVID we were more thoughtful about improving the client experience, so we did more planning upfront and had one staff gather all our questions and send one email to the client with a link to our platform,” she said. “We scheduled meetings for clients to answer questions, and they told us in exit conferences that they were satisfied with how [the audits] went and found [them] less disruptive.”

Wilson is encouraged by how quickly firms moved to remote work when the conditions of the pandemic called for it. She predicts remote auditing is here to stay and encourages those still holding back to talk to peers about their experiences.

“Auditing will be conducted remotely, and more strategic discussions and activities will happen with clients in person, outside of the audit cycle,” she said.

Sarah Ovaska and Maria L. Murphy, CPA, are freelance writers based in North Carolina. To comment on this article, contact Courtney Vien at [email protected].

Who is Oilers star Connor McDavid’s girlfriend? Meet Lauren Kyle


Connor McDavid’s biggest fan has his back on and off the ice.

The Oilers captain — who has been surging in the 2022 Stanley Cup Playoffs, with Edmonton touching closer to a Western Conference Finals appearance — has been supported all season long by girlfriend Lauren Kyle, an interior designer.

Taking to Instagram in May, Kyle celebrated the Oilers’ “playoff szn” run with fellow Edmonton WAGs, as the group cheered on the team from Rogers Place. In the post, Kyle is seen wearing a personalized “McDavid” jacket from Canadian-based artist Rahmaan Hameed.

Lauren Kyle has been dating Edmonton Oilers star Connor McDavid for several years.
Instagram/Lauren Kyle
Lauren Kyle (right) rocked a personalized
Lauren Kyle (right) rocked a personalized “McDavid” jacket at Rogers Place in May 2022 to cheer on the Edmonton Oilers.
Instagram/Lauren Kyle

Here’s a look at McDavid’s years-long romance with Kyle.

Relationship beginnings

Connor McDavid and Lauren Kyle have been dating since 2016, according to reports
Connor McDavid and Lauren Kyle have been dating since 2016, according to reports.
Instagram/Lauren Kyle

Kyle hails from Toronto and has been dating McDavid, 25, since 2016, according to FanBuzz. In October 2017 she posted a playful Instagram photo of the couple in honor of “national boyfriend day.”


Connor McDavid and Lauren Kyle (left) jetted to Amsterdam in 2018
Connor McDavid and Lauren Kyle (left) jetted to Amsterdam in 2018
Instagram/Lauren Kyle

McDavid, the first-overall pick by the Oilers in the 2015 NHL Draft, appeared frequently on Kyle’s Instagram feed in 2018, when the pair galavanted around Europe, bouncing around France, the UK, and the Netherlands.

“Damn we made it to Amsterdam,” Kyle equipped in May 2018.

Red carpet-ready

Lauren Kyle and Connor McDavid attend the 2019 NHL Awards in Las Vegas
Lauren Kyle and Connor McDavid attend the 2019 NHL Awards in Las Vegas.
Icon Sportswire via Getty Images

When McDavid hits the red carpet for a special event, Kyle is almost always by his side. Kyle has accompanied the two-time Hart Memorial Trophy winner to the NHL Awards on multiple occasions, most recently in 2019, when the pair posed together in Las Vegas.

For the big night, Lauren opted for a pale-colored sheath with a plunging neckline while McDavid opted for a navy suit.

Building their future

Lauren Kyle and Connor McDavid's modern Alberta home was featured in Architectural Digest in 2021
Lauren Kyle and Connor McDavid’s modern Alberta home was featured in Architectural Digest in 2021.
Instagram/Lauren Kyle

Though the internet has strong feelings about Kyle and McDavid’s sleek Alberta home, the couple is seriously pleased about the final result. In fact, in a November 2021 interview with Architectural Digest, McDavid dubbed his abode “the designated team party house.”

“Connor being the captain, we knew we were going to have to host a lot,” Kyle said at the time. “This house feels like it’s definitely an entertainer’s home.”

Connor McDavid in action during the first game of the Oilers' second-round series against the Flames on May 18, 2022
Connor McDavid in action during the first game of the Oilers’ second-round series against the Flames on May 18, 2022
Getty Images
Connor McDavid (#97) celebrates a goal in the first period of the Oilers' Game 4 win against the Flames on May 24, 2022
Connor McDavid (#97) celebrates a goal in the first period of the Oilers’ Game 4 win against the Flames on May 24, 2022
Icon Sportswire via Getty Images

Should the Oilers defeat the Calgary Flames on Thursday in Game 5 of their second-round series, perhaps McDavid — who has six goals, 14 assists, and 25 points in the postseason — will get the weekend started with a celebration.


‘Please Don’t Weigh Me’ Cards Minimize Health Risks of Obesity


“For many people, regardless of size, stepping on the scale at the doctor’s office can be a triggering, harmful experience,” SELF magazine reported late last month. “’Please don’t weigh me’ cards may offer a solution.” If you’re not familiar with these cards, they’re sold by More-Love.org as part of an effort to change how health care providers think about the relationship between weight and health. The organization maintains that we live in “a fatphobic society” and thus

Being weighed and talking about weight causes feelings of stress and shame for many people. Many people feel anxious about seeing the doctor, and will avoid going to the doctor in order to avoid the scale.

We need to address two separate issues. The first is whether or not weight is an accurate health metric; the evidence that it is in many cases. The second is how health care providers communicate that information to their patients, which most of us recognize should always be done with respect. The mistake that SELF and More-Love make is minimizing the link between weight and health in order to justify changing how doctors interact with their patients. That’s unnecessary at best and potentially harmful at worst.

Obesity carries health risks

As someone who struggled with obesity into my 20s, I empathize with people who fear stepping on the scale at the doctor’s office. At the same time, it’s clear that carrying extra weight can be detrimental to our health. A 2017 New England Journal of Medicine (NEJM) study that estimated the prevalence of overweight and obesity between 1980 and 2015 got to the heart of the matter:

“In our systematic evaluation of the health effects of high BMI, we found that excess body weight accounted for about 4 million deaths and 120 million disability-adjusted life-years worldwide in 2015. Nearly 70% of the deaths that were related to high BMI were due to cardiovascular disease, and more than 60% of those deaths occurred among obese persons.”

Researchers have also documented the serious health risks associated with fat accumulation. I refer you to my colleague Dr. Chuck Dinerstein’s recent, excellent piece Explaining Fat for a detailed discussion, but here are the highlights:

  • Healthy white fat “exhibits extensive metabolic flexibility,” ensuring we have the energy we need.
  • When we take it more than we need, white fat becomes less flexible. We develop insulin resistance and make more and larger fat cells. Those cells, in turn, can cause local loss of oxygen, resulting in inflammation, fibrosis and further reducing the ability of white fat to expand in a “healthy” manner.
  • When we take in less than we need, through fasting or other calorie restrictions, obesity impairs signaling, and the normal mobilization of fat to provide energy is diminished.
  • “Ultimately, these pathological changes impair the critical nutrient-buffering function of adipose tissue, leading to insulin resistance and metabolic disease.”

Several qualifications could be added to this analysis. The correlation between increased BMI and mortality risk is imperfect. We know this, in part, because some studies have shown that cardiorespiratory fitness can significantly reduce the link between increased all-cause mortality and obesity.

It’s also quite likely that our profit to put on weight has a genetic component. Genome-wide association studies (GWAS) have uncovered many possible culprits lurking in our DNA. So-called “gene by environment and lifestyle interaction analyzes” have also found that living in cities with fast-food joints on every corner has amplified the genetic risk of obesity for many of us. These data points support the argument that weight control isn’t entirely a matter of personal responsibility, and that being overweight isn’t a guarantee that you’ll be unhealthy. But this doesn’t settle the issue.

As the NEJM paper noted, the decoupling of obesity from conditions like cardiovascular disease may be driven in a large part by a reduction in other risk factors (smoking has declined significantly in the recent decades, for example) and improvements in health care. Clinical interventions “have proved to be effective in controlling high levels of systolic blood pressure, cholesterol, and fasting plasma glucose — the major risk factors for cardiovascular disease,” the authors wrote.

There is also good evidence that weight loss leads to a variety of improved health parameters, including better blood sugar, blood pressure, lipids, and mobility. Even modest weight loss can generate these outcomes, but for some conditions, greater weight loss results in better, according to a 2020 review:

“The message to healthcare professionals is that significant improvements in health can occur with a modest weight loss of 5% while others need a larger weight loss of 10% or more. If we can obtain and sustain a weight loss of 15% or more, We are probable to produce a much greater health benefit, as well as make patients with obesity more satisfied with the outcome.”

It’s how you say it that matters

By failing to grapple with all this data, SELF and many other advocates of the fat-but-fit hypothesis make the same mistake many critics of vaccine mandates make: they reject sound science in order to overturn a flawed policy, or a flawed perspective in the case of weight management.

This doesn’t mean the campaign against fat bias is entirely unjustified. “It says far more that a patient cannot express their feeling to their doctor and have to use a card,” Dr. Dinerstein added. “That is the ugliest sign that our healthcare relationships are broken.” In March 2020, Nature Medicine made a similar observation, publishing a “Joint international consensus statement for ending stigma of obesity.” The authors argued that “weight stigma damages health, generals human and social rights, and is unacceptable in modern societies.” They called on their colleagues to “end weight bias.”

The medical profession seems to have recognized its role in facilitating stigma against overweight patients. That’s a welcome development, but it’s necessary to entertain two thoughts simultaneously to get this right. We should recognize that obesity can be harmful, as the evidence clearly indicates, and that some health care providers need to treat overweight patients with more respect. Denying that the problem exists is as harmful as exaggerating it.

Veterans leave tobacco behind and choose what matters to them


Do you remember why you tried your first cigarette, chew or dip? Looking back, people often point to a reason that no longer applies. A social situation, peer pressure, a specific stressor or even just regular exposure while growing up can lead to tobacco use.

Looking ahead, there are reasons to stop using tobacco — like improving your health and saving money — that are important today and will be for a long time.

While everyone’s journey toward living tobacco-free might be different, these five Veterans who stopped smoking or chewing tobacco have at least two things in common: They changed their mindset to make this attempt to stop their last and they took advantage of VA’s tobacco use treatment and support.

Motivators: What matters to you?

One of the most important characteristics that the five Veterans share is having life goals that motivated them to stay on the path toward becoming tobacco-free.

Jeff, a 72-year-old Navy Veteran, began smoking during his service in Vietnam. He stopped using tobacco periodically over the years but he always started up again. Then it hit him: Why was he continuing to sabotage his health? Why would he go out of his way every day to drive to the store, park, stand in line and sheepishly ask for cigarettes, all for something he knew would jeopardize his health? “Enough is enough,” he thought.

Angie, an Army Veteran, found the motivation and support she needed to stop smoking and stay tobacco-free after 30 years when she wanted to have gastric bypass surgery. She would have to stop smoking before the surgery, her doctors explained, because if she continued, it would take her longer to heal and make her incision more prone to infection.

It took Angie four years to finally stop smoking. That decision has led to successful surgery (and a 165-pound weight loss) and thousands of dollars in the bank. She used the money she saved on cigarettes to pay for a family vacation to Florida.

Biggest keys to their success: Getting support from VA and other Veterans

Used cigarette money to buy wife car of her dreams

Vic started smoking more than 50 years ago while serving in the Army in Vietnam. He was moved to stop when his 8-year-old granddaughter asked him to quit so that he would be around for her wedding. Since becoming tobacco-free, Vic’s heart rate and blood pressure have improved, and he has lost 25 pounds.

Vic put his cigarette money aside and bought his wife of 47 years the car of her dreams with his savings.

Tobacco use treatment methods

Most people try several different treatment options before they find the right therapy or combination that fits their lifestyle. For these five Veterans, some of the biggest keys to their success have been getting support from VA and other Veterans and later providing the same kind of support to other Veterans.

For Angie, the right combination was nicotine replacement therapy (NRT) patches and VA group counseling sessions for people who currently use and formerly used tobacco. She stopped smoking in 2017 but still attends the group regularly to give and receive support for remaining tobacco-free.

Like Angie, Tim has attended VA classes for almost two years. The Marine Corps Veteran stopped using smokeless tobacco after 35 years, using NRT patches and lozenges to wean himself from the nicotine. Tim went to a tobacco use treatment class at his local VA medical center to support a friend who wanted to stop smoking. He was so inspired by the Veterans in the class that he decided to quit.

“VA will do anything they can get you through it.”

When Tim learned that there are abrasive materials in smokeless tobacco that irritate the gums and cheek to allow the nicotine to enter the bloodstream more easily, it was the last straw. Tim was through with tobacco.

Michael, an Air Force Veteran, tried to stop using tobacco several times, in part because it is viewed so negatively, it’s expensive and it was difficult to find places to smoke. He tried hypnotism and acupuncture therapy, but neither worked for him.

Two years ago, after 45 years of smoking hundreds of thousands of cigarettes, he stopped with the help of the prescription medication varenicline and tobacco use treatment classes at VA.

“They’re very supportive,” Michael says. “They’re there to help you and they’ll do anything they can to help you get through it.”

Make the appointment

Take a moment to think about your goals and how living tobacco-free might help you achieve them. VA has many options available to help Veterans stop smoking, chewing or dipping. Treatment isn’t one size fits all, so work with your VA health care provider to discuss treatment options and tailor a combination of therapies that can help you stop using tobacco for good.

Use My HealtheVet to send your provider a secure message or set up an appointment to talk about your options. Learn more about how to stop tobacco use.

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