“I cannot see my pores anywhere,” one TikToker said in approval, claiming the product made her skin appear “super matte.” Other beauty enthusiasts on the platform have hailed calamine as a primer — claiming it helps their makeup stay put in the summer sun and throughout 12-hour workdays.
TikTokers say they are “obsessed” with the discovery and the hashtag #calamineprimer has about 3.5 million views on the platform. But dermatologists and makeup experts are warning that those jumping on the trend could risk worsening skin conditions and long-term damage.
“It just doesn’t make sense to use calamine lotion and risk drying out the skin and damaging the skin barrier,” Azadeh Shirazi, a dermatologist practicing in the San Diego area, told The Washington Post.
Shirazi, who goes by the username “skinbydrazi” on TikTok, has tried to tackle the trend head-on, using her account to debunk beauty myths and trends. Shirazi said that in recent months users have tagged her in comments on such videos, asking her for medical advice.
Shirazi has used the platform to urge people to consider the ingredients before turning to calamine lotion as a primer, as overuse may lead to “severe irritation and worsening of scars.”
While experts say the lotion can be used to shrink acne lesions and marks left on the skin, especially as a targeted treatment, the American Academy of Dermatology warns that the astringent calamine can severe skin irritations if not used sparingly.
“Calamine lotion is made up of zinc oxide, ferric oxide and phenol. Zinc oxide is an astringent that can help absorb excess oil and have a mattifying effect,” Shirazi said, adding that the product is generally recommended to treat oozing wounds from infections such as chickenpox and monkeypox. The lotion is also used to soothe insect bites, pimples, rashes and poison ivy.
The product, Shirazi says, causes the skin surface to dry up and harden, protecting it while it repairs. “Ferric oxide helps with itching and the phenol is also a powerful exfoliant,” she said. “Combining phenol with an astringent as in calamine lotion can be very drying and irritating, leading to a damaged skin barrier. It can worsen skin conditions such as acne, rosacea and dermatitis.”
On TikTok, Shirazi told her 1.8 million followers simply: “It’s a no from me.”
Makeup pros say primers are an essential beauty staple that should be used underneath makeup to help prepare and smooth skin and keep makeup locked in place. But makeup artist Kourtney Hammett, based in Essex, England, also warned against using the lotion as primer, predicting that it may cause fine lines and wrinkles in the long run because of the product’s “drying” nature.
Hammett stressed: “You should be using makeup that is suitable for your skin type,” including primers and moisturizers. At a minimum, she said, don’t use it daily.
While some people may be able to tolerate using the lotion as a primer, not everyone will see positive results, Shirazi stressed. “Much like anything else related to skin care, the potential risks depend on your skin type so it’s best to always check with your dermatologist first,” Shirazi said.
The trend is also coinciding with reports that calamine lotion is becoming harder to find. In the United Kingdom, some parents have reported in recent months that they are struggling to buy the lotion to treat children suffering with chickenpox.
In the United States, others have also reported issues on social media. Under one of many calamine primer videos, one user wrote on TikTok: “I have to use this when my lupus flares up, now it’s sold out in Walmart.”
Despite the warnings from experts, the lotion may hold its appeal as a cheaper alternative compared with primers from leading makeup brands amid a cost-of-living crisis. A bottle of calamine lotion in the UK costs under 2 pounds ($2.40).
One makeup enthusiast told her followers on TikTok that she had tried an array of expensive products but that calamine lotion had worked best for her.
“I tend to spend a lot of money on primers. I’ve tried all kinds of primers,” she told viewers, holding up primers ranging from $20 to $64.
“I was so surprised at how good my makeup looked,” she said, holding up a bottle of calamine that she said costs $4.50 from Walgreens.